Rand Fishkin's slide deck from Mo

1. What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011

2. 1) Advertising Gone Too Far?

3. Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers

4. Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!

5. If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App

6. 2) Rich Snippet Changes

7. No More Whitelisting? http://yoast.com/rich-snippets-everywhere/

8. Single Reviews as Snippets Note the review given by Jsoczka

9. Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?

10. 3) Video in SERPs

11. Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog

12. Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video

13. 4) Keyword Data

14. There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st 2 weeks of Nov.

15. Dick Move! http://www.everywhereist.com/category/dick-move/

16. 5) Bing vs. Google

17. Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/

18. Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers

19. Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers

20. SEOs Need to Think “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday

21. 6) SEO Tip: Be a Brand

22. Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf

23. Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops These clearly bias to well-known brands But brand also extends to SERP rankings

24. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?

25. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza

26. Happy Mozcation! Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011