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What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
1) Advertising Gone Too Far?
Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
2) Rich Snippet Changes
No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
Single Reviews as Snippets Note the review given by Jsoczka
Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
3) Video in SERPs
Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video
4) Keyword Data
There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st  2 weeks of Nov.
Dick Move! http://www.everywhereist.com/category/dick-move/
5) Bing vs. Google
Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
SEOs Need to Think  “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
6) SEO Tip: Be a Brand
Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops   These clearly bias to well-known brands But brand also extends to SERP rankings
Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
Happy Mozcation!  Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011

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Mozcation Seattle 2011

  • 1. What’ s Up in SEO Land? Observations and curious happenings from Nov + Dec 2011 Rand Fishkin | CEO http://bit.ly/mozcationsea2011
  • 3. Whoa. That’s a Lot of Vertical Ad Space. https://www.google.com/search?q=credit+card+offers
  • 4. Those Are Some Aggressive Ads! https://www.google.com/search?q=led+tvs Privacy? Ack!
  • 5. If Your Keyword Referrals Fluctuate, Look at: Rankings Drop Seasonal Fluctuation Changes to Auto-Suggest Query Volume Your Performance SERP Changes Snippet Changes Brand Sentiment Verticals Advertising Blocks Visual Changes Demand Shifts Rankings vs. Visits in the Moz Web App
  • 6. 2) Rich Snippet Changes
  • 7. No More Whitelisting? http://yoast.com/rich-snippets-everywhere/
  • 8. Single Reviews as Snippets Note the review given by Jsoczka
  • 9. Rel Author + Rich Snippets https://www.google.com/search?q=samsung+series+9 16 reviews 4 reviews One dude’s review?
  • 10. 3) Video in SERPs
  • 11. Whoa. Video is Everywhere… https://www.google.com/search?q=police+slog
  • 12. Whoa. Video is Everywhere… http://www.smallbusinesssem.com/it-should-be-harder-to-rank-in-googles-universal-results-than-this/5164/ Not actually a video
  • 14. There’s a Lot of Not Provided http://www.seomoz.org/blog/quantifying-googles-keyword-referral-data-shutdown 23.4% of visits are (not provided); up from 18.34% the 1 st 2 weeks of Nov.
  • 16. 5) Bing vs. Google
  • 17. Relevancy starts with the long tail http://www.reddit.com/r/pics/comments/l80eb/why_i_use_google_a_comparison_vs_bing_yahoo/
  • 18. Bing = keyword matching http://www.bing.com/search?q=%2bthat+movie+where+those+two+guys+look+for+the+hamburgers
  • 19. Google = deeper connections http://www.google.com/search?q=that+movie+where+those+two+guys+look+for+the+hamburgers
  • 20. SEOs Need to Think “Relevant,” Not Just “Keywords” http://www.seomoz.org/blog/advanced-onpage-optimization-whiteboard-friday
  • 21. 6) SEO Tip: Be a Brand
  • 22. Brand Domain Names Get Clicks http://ilpubs.stanford.edu:8090/1021/1/wsdm12-domain-bias.pdf
  • 23. Brands Get Preferential Visibility https://www.google.com/search?q=thin+laptops These clearly bias to well-known brands But brand also extends to SERP rankings
  • 24. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza Who ’s Under This Blue Box?
  • 25. Brands Get Local Bias, Too https://www.google.com/search?q=seattle+pizza
  • 26. Happy Mozcation! Let’s do some Q+A @randfish www.seomoz.org/blog [email_address] http://bit.ly/mozcationsea2011