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Growing Your Business With Inbound Marketing

Kissmetrics on SlideShare
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Kissmetrics on SlideSharePresenter at Kissmetrics.com

• Neil Patel Growing Your Business With Inbound Marketing ! March 2014 • Neil Patel Co-Founder 
 @neilpatel Presenter Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences • Doing Business on the Web for 11 Years I have help 100’s of companies with their Inbound Marketing efforts • @neilpatel #KISSwebinar Join Neil on Twitter • 1 Intro to Inbound Marketing 2 Successful Companies to Learn From 3 Tactics on Doing it Well Agenda 4 Measuring Your Performance • Intro to Inbound Marketing 1 • Promoting a company through content creation What is Inbound Marketing? • How is it Different From Outbound? Inbound Outbound • Create content, customers come • Aim to educate visitors on a topic • Create content people want to consume • Pushing a message • Talking about yourself • Generally annoy viewers • Inbound Marketing Funnel • Advantages • Lower cost per lead • Customers come to you • Overtime you become a resource and a source of knowledge • More organic traffic • Successful Companies to Learn From 2 • InsideOut Achieved a 388% increase in leads h p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy • Mint h ps://www.mint.com/blog/ • Kraft Foods h p://www.kra recipes.com/ • Yale Appliance h p://blog.yaleappliance.com/resource-center • Tactics for Doing it Well 3 • Creating Great Content How to Write a Great Headline • Most important part of your copy • Element of a great headline Self-Interest Draw Curiosity • Don't be too specific, create curiosity for the reader • Make the benefit clear • Tips "Lists" of things work well Social media mentions gets traction • Hacks Write a minimum of 30 headlines and get feedback • Test with people around you • Ask on social media • Creating Great Content Guidelines • Write for your audience • Solve problems • Educate • Write For Your Audience know who they are • Email Signup Ask for job title and email • Ask • Solve Problems • Identify pain points and solve them • What does your audience struggle with? • What is your area of expertise? • Tie the two together • Common Questions - What questions do your prospects ask? • Educate • Building a Relationship • Email Subscriber List • Comments • Webinars Q&A at the end of webinars • Social Media • Converting Visitors into Leads • Free guides http://grow.kissmetrics.com/measure-matters • Free webinars http://grow.kissmetrics.com/webinar-43 • Convert visitors into free trails h p://blog.kissmetrics.com/ • Measuring Your Performance 4 • Track Conversions • Sharing Rate • Questions? Neil Patel @neilpatel

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Download to read offline
Neil Patel
Growing Your Business With
Inbound Marketing
!
March 2014
Neil Patel
Co-Founder


@neilpatel
Presenter
Neil Patel is a serial entrepreneur, angel investor
and digital marketing specialist. He co-founded
Crazy Egg and KISSmetrics, and he has spoken
at over 100 web marketing conferences
Doing Business on the Web for 11 Years
I have help 100’s of companies with their
Inbound Marketing efforts
@neilpatel #KISSwebinar
Join Neil on Twi er
1 Intro to Inbound Marketing
2 Successful Companies to Learn From
3 Tactics on Doing it Well
Agenda
4 Measuring Your Performance
WATCH THIS WEBINAR RECORDING NOW

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