Media scenario week 30'2014 abp majha

1. Quick Snapshot
Week 23-30’2014
MCCS

2. ABP Majha
Week: - 23-30’14
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
16
4
3
1
0
5
10
15
20
25
MarathiGEC
MarathiNews
MarathiMov.
MarathiMusic
% Genre Shares
Source : TAMPeriod : Wk 30’14

4. Vs. Last year genre share up by 1%
4.0 4.0
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
% Genre Share
Wk 23-30'13 Wk 23-30'14
Source : TAM Period : Wk 23-30’2013 & 2014

5. ABP Majha ruling the chart with 39%
mkt. share
39%
23%
16%
22%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
ABP Majha IBN Lokmat TV 9 Maharashtra Zee 24 Taas
% Mkt. Share
Wk 23-30'14
Source : TAM Period : Wk 23-30’14

6. ABP Majha the leader in reach
Source : TAM Period : Wk 23-30’14
15
14 13
7
0
5
10
15
20
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
4+ CS
12
11
10
6
0
2
4
6
8
10
12
14
ABP Majha Z 24 Taas IBN Lokmat TV9 Maha
Reach in Mn.
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
Source : TAM Period : Wk 23-30’14
% Market Share
Channel Mum Pune MAHALCI MAH.1to1Mn. MAHrest1Mn.+(IncludingPune) Maha West AI
ABPMajha 32% 49% 44% 37% 47% 39% 38% 38%
IBNLokmat 25% 22% 20% 27% 22% 24% 23% 23%
TV9MAHARASHTRA 21% 8% 13% 13% 11% 16% 16% 16%
Z24Taas 22% 22% 23% 23% 21% 22% 22% 22%

8. Top 10 Shows Across Marathi
News Genre
Source : TAM Period : Wk 30’14
Date Time From Time To Programme Genre TVT 000s
23/07/2014 21:15 21:56 ABP MAJHA VISHESH Interviews/Portraits/Discussions 168
24/07/2014 21:25 21:57 ABP MAJHA VISHESH Interviews/Portraits/Discussions 166
23/07/2014 21:59 22:53 10 CHYA BATMYA News Bulletin 164
23/07/2014 20:59 21:10 MAJHA CITY NEWS News Bulletin 161
24/07/2014 13:32 13:53 REMOTE MAZA News Bulletin 153
20/07/2014 20:44 21:09 MAJHA CITY NEWS News Bulletin 148
25/07/2014 22:02 22:51 10 CHYA BATMYA News Bulletin 146
21/07/2014 21:59 22:53 10 CHYA BATMYA News Bulletin 145
26/07/2014 21:00 21:14 MAJHA CITY NEWS News Bulletin 137
22/07/2014 22:00 22:55 10 CHYA BATMYA News Bulletin 133

9. Thank You