How to leverage Social media for Recruitment - the BraveNewTalent way

Gautam GhoshIndia Marketing Lead and Platform Evangelist

Society is undergoing dramatic change FROM TO Passive recipients of Active knowledge information sharers/drivers Constrained by natural Borderless (or psychological) boundaries Face to face ‘Invisible’ Living within our means Have It All Job for Life Continuous Learning

Tomorrow’s consumers are today’s digital natives

The Digital Natives96% of them have joineda social networkGen Y’ers at universityspend longer on socialnetworks than in lectures

Social BusinessSocial Media Marketing Enterprise And Social CRM 2.0 TalentCommunities

Key facts for candidate use of Social Media 14% of job seekers devote all of their time searching on social media sites 31% use Linkedin to search for jobs and manage their professional networks 18% of jobseekers use Facebook to search for jobs An estimation of 50% of hires are through referrals. Facebook and Linkedin uncover unknown connections and can be the key to getting the right job * Sourced from: Simply Hired, 2010 & Networkmarketingjobs.com

The development of the Recruitment market

Recruitment is changingOld model Social Recruiting

People connect on social networks350300250200 Number of Active Users in India150 Facebook – 35 M100 Job Boards – 2 million 50 0 2007 2008 2009 2010 2011 Job Board Facebook

Talent communities People from career database People People from social visiting networks website Content & Videos Branded Talent Jobs postedfrom social Community networks

Content, Conversations Company Develop People interested Employees Engage Attract People with Skills

Employment Branding: EMCExternal employment branding - encourages bloggers to act as organic brand ambassadorsEMC Careers - YouTube - Twitter - Facebook - Wordpress - LinkedInHelp Save Nick Glasgow – a social media campaign to save an employee suffering from cancerhttp://www.slideshare.net/pollypearson/social-media-strategy-and-execution-for-branding-engagement-and-recruiting

Showcase work culture- Employee blogsHR and recruitment focused community platform Source: http://www.microspotting.com/

Connect recruiters with potential employeesSocial recruitment platform for potential employees.Recruiters help with job-hunting, resume writing, interview preparation, etcShare upcoming job fairs, events, vacancies Source: http://microsoftjobsblog.com/

Onboarding CandidatesIdea: Discussion forum on relevant topicsReference: Infosys campus connect forum Source: http://campusconnect.infosys.com/forum/

Listen and Respond to Conversations Across different forums, social networks, ?PROBLEM platforms on the social web Use listening tools to figure out what current and prospective employees are saying about your culture, nature and type of work, and otherSOLUTION competitors for your talent.

Listening to the social webUse tools like Buzzstream, Techrigy or Radian6 to conduct these searches.Build a process that would empower users to respond and participate in the conversation

Finding & Attracting good talent – How? “Great Talent Knows Other Great Talent” •Identify, create and participate in conversations in relevant online communities •Showcase organizational culture on own community and on social outposts •Advocacy program to build pipeline •Talent identification campaigns

Be present where talent can find youListen in on communities relevant to your businessIdentify active contributors to the communityEncourage your employees to participate in such forumsProject your company as a thought leader http://drupalmodules.com/ http://knowledgemanagement.ittoolbox.com/

Idea: Social aggregation on Corporate siteOnline platform that aggregates conversations mentioning : Company brand/product Clients/custo mers http://beta.cpbgroup.com/#cpb

Social aggregation on Corporate siteTwitter on Zappos: Online platform that aggregates all twitter mentions of : Zappos Related brands/prod ucts Clients/custo mers http://twitter.zappos.com/

Showcase work culture- Employee blogsHR and recruitment focused community platformEmpower employees to share their work to showcase how exciting it is to work http://www.microspotting.com/

Talent Identification ContestIdea: Launch a series of user generated contest resulting in exciting jobsReference: Severus Credit Union launched the contest and made the winners their spokesperson http://www.youngfreealberta.com/

Engaging with active prospects •Connect active prospects with recruiters •Connect active prospects with current employees •Social background check and evaluation

Using a Twitter Account

Using a Facebook PageTargets Asia Pacific candidatesNeeds effort for engagement

Social background check & evaluationUse social tools for a thorough background check on potential recruits - Personal blogs -LinkedIn recommendations -Group memberships on LinkedIn -Tweeting pattern

THANK YOU! T: 91-97422-39954 Email: Gautam@BraveNewTalent.com Twitter: @GautamGhosh Blog: http://www.gautamblogs.comFacebook: http://www.facebook.com/HR.Blogger

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How to leverage Social media for Recruitment - the BraveNewTalent way

by Gautam Ghosh

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