Agenda: 1) To familiarize the audience with the concepts of ‘Social Media Recruitment’ & ‘Employer Branding’. 2) To shed light on the employer’s initiatives towards these two emerging concepts. 3) To make the audience aware as to how they can contribute to these initiatives.

1. Social Media
Recruitment &
Employer Branding

2. Hello! 
I am Jatin Singh
I am a Human Resources professional
You can find me at https://in.linkedin.com/in/jatinsing

3. Agenda
▣ To familiarize the
audience with the
concepts of ‘Social
Media Recruitment’
& ‘Employer
Branding’
▣ To shed light on
the employer’s
initiatives towards
these two emerging
concepts
▣ To make the
audience aware as to
how they can
contribute to these
initiatives
Jatin Singh

4. What is Social Media Recruitment?
1. Using social media channels like LinkedIn, Twitter
& Facebook to find and hire candidates.
Jatin Singh

5. Why Social Media Recruitment?
1. Enables us to target Passive candidates.
2. Gives us a first-mover advantage (candidate is not
being approached by other firms simultaneously).
3. Most suited for lateral hiring.
Jatin Singh

6. It Pays to be social in the 21st
Century
Jatin Singh

7. What is Employer Branding? :
Marketing v/s Employer Branding
▣ Marketing:
Promotion targeted towards
customers.
▣ Employer Branding:
How we, the employer,
promote our company as a
place to work.
Jatin Singh

8. Why Employer Branding?
1. To improve Offer / Acceptance ratio.
2.Helps the employer attract and retain the best
talent (especially millennials).
3.No digital presence / negative digital presence
might hamper recruitment efforts.
“In today’s candidate - driven market the candidates
are constantly judging our employer brand
throughout the selection process.. From application
experience to post - offer follow up.”
Jatin Singh

9. Vital channels to be discussed in this
presentation:
1. LinkedIn
2. Glassdoor
Jatin Singh

10. LinkedIn:
The Employer’s
Initiatives:
▪ Posting Jobs on LinkedIn
▪ Contacting Passive
candidates through InMails
and creating a pool of
talent
▪ Posting updates through
company’s LinkedIn Page
How employees can
contribute to these
objectives:
▪ Keep your LinkedIn
profiles up to date
▪ Share the updates & jobs
shared via your
employer’s LinkedIn Page
Jatin Singh

11. What is LinkedIn?
1. People define who they are (in the working world), including:
• Work history
• Clubs, groups, or relevant activities
• Education and qualifications
• Skills
2. Organizations (companies, nonprofits, etc.) use LinkedIn to:
• HIRE people to work for them
• Market and define their business and services
3. People connect to stay in touch & help find work opportunities:
• Jobs
• New business / Sales
• Volunteer positions….and more!
LinkedIn is a social media platform for your professional self
Jatin Singh - Talent Acquisition Group, IRIS Software

12. Other social networks
focus
on your personal life
▪LinkedIn is the place to
showcase your
professional side
What Makes LinkedIn Different?
Jatin Singh

13. 1
Optimize
Your Profile
Three easy steps to build your
brand
2
Highlight
your
experience
and expertise
3
Get
Recommended
Jatin Singh

14. Your Profile: The best profiles are
complete & dynamic1
Jatin Singh

15. Profile: A photo and headline help make a
great first impression
Develop a headline as your
professional tagline
Adding a photo makes your
profile 7x more likely to be
viewed
Customize your URL for easy access
Jatin Singh

16. Profile: A place to showcase your goals
& accomplishments
The summary is your
elevator pitch: Describe
your skills, what you’re passionate
about, and what you’re looking for
*Hint: Keywords matter!
Tell people where you’re coming from
& what you’ve accomplished
2
Jatin Singh

17. Profile: Get endorsed for your
skills & expertise
Adding skills and expertise also helps you show up in relevant searches!
Jatin Singh

18. Profile: Ask for recommendations
that add credibility and flavor
Tips for getting strong recommendations:
Make a soft ‘ask’ of
former professors,
colleagues, clients
Remind them of your past
projects and
accomplishments
Recommendations
should showcase a
diverse set of skills &
strengths
3
Jatin Singh

19. Install the LinkedIn app
for Android / iOS
To get regular updates
and messages
Jatin Singh

20. How to Share a LinkedIn Job post:
1. You will see the job posted through IRIS Software’s LinkedIn
page appear on your feed, click on the link
Jatin Singh

21. 2. You will be redirected to the job posting...
Jatin Singh

22. 4. Click on the Arrow to open a dropdown and select
‘LinkedIn’...
Jatin Singh

23. 3. Click on the share button in the Dialogue box to
share with your connections.
Jatin Singh - Talent Acquisition Group, IRIS Software

24. ▪Glassdoor is a website that collects company reviews
and real salaries from employees of large companies
and displays them anonymously for all members to
see.
Glassdoor
Jatin Singh

25. Glassdoor
The employer’s initiatives:
▣ Jobs are being posted
▣ Reviews trends are being
analysed
How you can contribute:
▣ Post reviews
▣ Encourage co-workers to
do the same
Jatin Singh

26. Time for questions, your
honor!
Jatin Singh