Cisco sources revealed the company policy was to attract the top 10-15% of people in the networking industry. Cisco used various recruitment tools like an online friends program and buddy system to attract the best talent. This benefited Cisco by generating 500,000 job page hits per month by 1999 and establishing new recruitment initiatives that hired approximately 8,000 people per year. E-recruitment emerged as a strategic tool for IT companies as it was cheaper and faster than traditional methods, allowing faster hiring processes and promotion of organizations.

1. CASE STUDY 10~ RECRUITMENT
AT CISCO
ALMUHAIMIN BIN MOHD ZAHRIN
SHAIRAZI AIMAN BIN ABDUL WAHID
Company
LOGO

2. Contents
CASE STUDY REVIEW
BACKGROUND
QUESTION 1
QUESTION 2

3. CASE STUDY REVIEW
RECRUITMENT AT CISCO
 Cisco sources revealed company policy of
attracting top 10-15% people in networking
industry
 Vision statement “attracting, growing, and
retaining the great talent is critical to
sustaining Cisco’s competitive advantage.

4. BACKGROUND
 Cisco was founded in 1984 by a group of
computer scientists at Stanford, who designed
operating software called IOS (Internet Operating
System).
 This software could send streams of data from
one computer to another, which was loaded into
box containing microprocessors specially
designed for routing.
 In 1993, Cisco installed an Internet-based system
for large multinational corporate customers.
 By 1995, it introduced applications for selling
products or services on its website.

5. Question
RECRUITMENT
AT CISCO
QUESTION 1 QUESTION 2
Discuss various tools Evaluate the
adapted by the emergence of e-
company to attract the recruitment as a
best talent and how the strategic tool for IT
company benefited companies in the
from them changing business
environment

6. Question 1
 Various tools – friends program (online
recruitments), Make a Friend @ Cisco online
program and buddy
 Internet era on 1990’s
 Only 10% for the first round of layoffs
 Cisco’s management use revolutionary
techniques like “build the buzz”
 After the first attempt to attract best talent at
competitive level
 Use wanted advertisements in newspapers.

7.  Listing job openings
 Featured internet address
 Attract happily employed people through focus
groups ( professional like to watch movie in their
free time
 Also hired in house for manager candidates
through Amazing People Program
 External recruitment techniques which is give
new ideas(new blood), large pool available,
unbiased and talented easily brought

8. Benefited
 Job page hits 500,000 hits per month by late
1999
 Generated stream of reports who visited website
 Management impressed with high fine-tuned
strategy
 New recruitments initiatives established
 Approximately between 8000 people a year was
hiring by Cisco’s

9. Cisco’s Diagram
81%
Resumes from Website
66%
Website resumes sender
45%
Recruits from Amazing People

10. Question 2
 E-recruitment become new methods
 Related with internet
 No needed budget(decrease budget)
 Faster and more cheaper than many traditional
methods.
 Internet rapidly becoming methods of everything
 E-recruitment can even speed up the hiring
process such as faster posting job, faster
received the resumes and faster received
applicant response
 Also promote organization

11. E-recruitment
Low cost More
faster
Quality
candidates advantages
Timeline
No
budget

12. Company
LOGO