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Social Media & Recruitment, A Match Made In Heaven?

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The Searchologist
The Searchologist

This document discusses how social media has changed recruitment and how companies need to adapt. It notes that employees now have a voice on social media and potential candidates expect a consumer-like experience when applying for jobs. It recommends that companies audit their social media presence, improve employee branding by sharing real content, and ensure their career sites and processes are mobile-friendly, as 66% of job seekers want to apply for jobs on their phone. The keynote speaker advocates that recruiters need to start marketing their companies and jobs on social media platforms where potential candidates spend their time in order to attract top talent.

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Social  Media  &  Recruitment,  A   Match  Made  In  Heaven?   29th September 2016
Katrina  Collier   Social  Recrui;ng  Trainer  &     Global  Keynote  Speaker   Since  2009  
@KatrinaMCollier  
@KatrinaMCollier  
@KatrinaMCollier   How  Things  Have  Changed  
@KatrinaMCollier   The Power Has Shifted
@KatrinaMCollier   Employees  Have  A  Voice  
@KatrinaMCollier   …And  Vast  ALen;on  
@KatrinaMCollier  
@KatrinaMCollier  
@KatrinaMCollier   Employee  Centric  Firms  Are  Winning  
@KatrinaMCollier  
@KatrinaMCollier   Poten;al  Hires  Think  Like  Consumers  
@KatrinaMCollier   Checking  Out  LinkedIn  
@KatrinaMCollier   …And  Facebook  
@KatrinaMCollier   …And  TwiLer  &  Instagram  
@KatrinaMCollier   People  Are  Everywhere…  
@KatrinaMCollier  
@KatrinaMCollier   2016  
@KatrinaMCollier  
@KatrinaMCollier   Sending  An  Email  Isn’t  Enough!  
@KatrinaMCollier   Recruiters  à  Marketers  
@KatrinaMCollier   People  Look  Where  People  Are  
@KatrinaMCollier   Give  Them  Something  To  See  
@KatrinaMCollier   Even  If  It  Makes  You  Uncomfortable  
@KatrinaMCollier   More  people   own  a  mobile   phone  than  a     toothbrush!  
@KatrinaMCollier   People  Want  Ease…  
@KatrinaMCollier   66%  Of  Job  Seekers  Want  To   Apply  On  A  Mobile  
@KatrinaMCollier   Prepare  For  The  Future…   ü Take  care  of  your  employees  &  candidates   ü Audit  your  social  media  presence   ü Up  your  employee  branding  &  keep  it  real   ü Be  mobile  friendly  
Ques;ons?   Katrina  Collier   Chief  Searchologist   Social  Recrui;ng  Trainer  &  Keynote  Speaker   katrina@thesearchologist.com  |  +447917880711   www.thesearchologist.com        

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