The document discusses how human resource professionals can leverage social networking tools for effective talent management. It outlines several social networking sites like Facebook, Twitter, and LinkedIn and how they can be used to source candidates, engage employees, build relationships, and enhance employer branding. The document also describes how HR can analyze candidate profiles on social networks to assess cultural fit and check references during the hiring process. Finally, it briefly discusses using HR technology for communication, tracking employees, training, and measuring employer branding.

1. Talent Acquisition Engagement & Management Conclave 18 th March 2011 Speaker Archana Gulati AVP HR Reliance Broadcast Network Ltd

2. Lets Watch ! Movie 1 http://www.youtube.com/watch?v=7wi-kndiAtc

3. Social Networking

4. Your View of Social Networking??

5. More Comfortable With This?

6. Reflecting on the World of Social Networking Social Media is all about people having conversations- Or may be to know whats going around or what others are doing !

7. Powers to Converse The conversations are powered by Social Networks News & Bookmarking Sites Blogs Microblogging Video Sharing Photo Sharing Message boards Wikis Virtual Reality Social Gaming Related: Podcasts / Real Simple Syndication

8. Some Facts of Social Sites If Facebook was a country, its population would be No. 3 in the world. Facebook – 600 Million. USA – 300 Million India- 12 Million People spend over 700 billion minutes per month on Facebook Average user has 130 friends More than one million websites have integrated with Facebook Platform Twitter helps in building connections as any other social networking site It has more than 17crores Registered users Common forum for celebrities, business networking & news Provides interesting web links Micro Blogging is the main focus wherein sharing of views and influencing decisions is prevalent Focus on Business & Professional Networking Launched in May 2003 It has more than 8 crores as registered users Professional Endorsements are common & can be looked at as hiring references Career Groups are active facilitating connections Job posts & Applications are the most explored section

9. Social Networking A Weapon for Effective Talent Management

10. Why HR should use Facebook? 200+ million users - Fastest growing age group - 35+ Build & enhance personal/professional relationships Source candidates/send messages even if not a “friend” Research candidates (maybe) Spy on employees ??!! Join & participate in industry/professional Groups Employment Branding - Create a Company “Fan” Page Several ‘cool’ Applications to promote your Jobs

11. Fastest growing social network - 1382% YoY growth Feb ’09 Tweet about yourself/your company or industry Share & find links to information/resources Ask & answer questions Follow “thought leaders” in your industry/profession Source candidates/build relationships Link to your job postings Personal/Employment Branding Why HR should use Twitter?

12. Why HR should use Linked In? 50%+ hiring done in Digital Companies in US is done via LinkedIn. Now days: Not having an updated LinkedIn profile equates to not being serious about your career growth Use LinkedIn Applications for branding & sharing Slideshare or Google Presentations Links back to your Corporate Website/Careers Page Groups – recruiting benefits, engagement, community Ensure your Company Profile is compelling & complete

13. Source candidates Seek and encourage referrals Market/advertise open positions Build relationships/maintain relationships Find & share information Ask & answer questions Enhance productivity/communication among employees Engage employees/create and encourage “Raving Fans” Communicate info about your company & opportunities Using Social Networking Tools HR Can - Old new HR = The New Marketer

14. Lets Watch ! Movie 2 http://www.youtube.com/watch?v=QHPQ61b40ss&feature=related

15. Hiring through Social Networking STEP 1 Analysis of Profile available in Social Network with regards to functional exposure and experience Shortlist Or Reject STEP 2 Assessment of the profile in terms of Cultural fitment Through Comments posted, pictures, Network Groups, Hobbies & Interests STEP 3 Reference Check of the proposed hire through Professional Endorsements in social network Personal testimonials can also be checked for interpersonal skills

16. HR Technology

17. HR Technology- A Snapshot HR Communication Employee Transition Tracking System Training Employer Branding Single point of contact for all human resources management matters and to respond to business through HR Intranet . Centralized, automated employee tracking and referral system for filling vacancies and cater to service needs through ESS . Self eLearning Modules and employees acquaint them with the new systems and processes as they are implemented. Have well defined Websites with a rocking Career Sites the The HR takes feedback and judges its performance in serving employees through the employee Satisfaction surveys or Comments posted in Organization Groups.

18. Your career site should rock !

19. “ Companies resist social media engagement for the same reason people resist authentic, loving relationships – a fear of intimacy.” Shannon Paul, Blogger & New Media PR Consultant

20. Questions & Answers