Social Media & Recruitment: Global Trends and Opportunities

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Presentation by Teemu Arina (http://www.tarina.me) at Technopolis 10th of February, 2012.

Published in: Technology, Business

Social Media & Recruitment: Global Trends and Opportunities

  1. 1. Social Media & Recruitment: Global Trends and OpportunitiesTEEMUARINAwww.tarina.me
  2. 2. www.meetin.gs dicole.com cloudcompany.cc megasignals.comwww.digi.fi
  3. 3. Brief History of Recruitment Online Job search & social networks merge:Websites Job search Social networks Social recruiting 1995 2000 2005 2010
  4. 4. 89% of interviewed U.S. based companies willrecruit in social networks within a year55% will spend more on social recruiting Lähde: Jobvite Social Reqruiting Survey 2011
  5. 5. Social Media &Employer’s Perspective
  6. 6. “We are starting to think of it as the toolswe need to compete and win as a wholeorganization – not an organization of silos."Gary KoellingDirector of Emerging Platforms, Best Buy
  7. 7. will reqruit 50 000 employees in the nextfew years, out of which 40% through social media“This is the future of recruitingfor our company” – John Campagnino, Accenture, Head of Global Reqruiting
  8. 8. The big four of social media:
  9. 9. Reqruitment On Twitter
  10. 10. Recruitment On Facebook
  11. 11. Specialized Tools for Facebook
  12. 12. Facebook Recruitment Case: BranchOut
  13. 13. User Interface Is Key
  14. 14. Specialized Sites: Internships
  15. 15. Importanceof Video
  16. 16. Example: Video Job Applications
  17. 17. SALES+700%
  18. 18. Increasing Company Attractiveness (YouTube)
  19. 19. Use Video:To increase transparencyTo represent company cultureTo entertainTo informTo humanize
  20. 20. E-Workforce
  21. 21. Crowdsourcing 99designs.com
  22. 22. Crowdsourcing 99designs.com300$140 designs40 artists
  23. 23. Recruit e-workers Risk free, no contract hassles. • Over 49 000 tasks. • Over 350 000 workers. • Over $ 360 000 000 work delivered.Screenshot: Elance.com
  24. 24. Employed Recruiting Unemployed
  25. 25. Linking Expertise With Help
  26. 26. Social Media &Jobseeker’s Perspective
  27. 27. Social CV - Case About.Me
  28. 28. Social CV - Case About.Me
  29. 29. CV Visualization: Infographic
  30. 30. Crowdsource CV Refinement
  31. 31. Discover Jobs Through Your Social Graph
  32. 32. Twitter Hashtag for Open Positions
  33. 33. Social Capital Online
  34. 34. Personal Social Media Stock Graph
  35. 35. Background Research
  36. 36. Become Transparentinform and get informed.Go from push to pull.Become Future ProofExperiment withe-working & new metrics.
  37. 37. TEEMU tar1na ARINA www.tarina.me teemu@dicole.com www.meetin.gscloudcompany.cc dicole.com megasignals.com

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