Breakfast with The FIRM - Social media for Recruitment


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A really useful presentation for recruiters showing them how to plan and set up their social media strategy for recruitment purposes

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  • Advise people to take a look at questions on their tables. We hope that you will participate/join in.
  • Confirm time to finish – coffee/tea etc
  • Confirm time to finish – coffee/tea etc
  • To manage our clients employer reputations …. …’s all about identifying the right media channels and using them in the right ways. CSN is an exciting media channel, challenging and with relatively unknown potential.
  • Ben your call if we include a 33 client – if not will use one of ours – we could hide names if u want
  • Gratuitous graphic – to make a point To say what – to who – when – why? 3 Cs – Community, Content and Conversation
  • The Voice of Bob
  • Social is like Sex. Not box ticking. Demands transparency, openness, trust. Throw away all you know about PR. Getting closer to your candidates, clients.. And your competitors
  • Your entourage in your pocked, slidesharee scribd,
  • Breakfast with The FIRM - Social media for Recruitment

    1. 1. Social Media for recruitment ‘Joining the conversation’
    2. 2. Who are we? <ul><li>Andy Hendon Group Account Director </li></ul><ul><li>Ben Nunn Head of Digital </li></ul><ul><li>Paul Harrison MD - Carve Consulting </li></ul><ul><li>Mark Beavan Head of Digital – Bristol </li></ul><ul><li>Debbie Smith Head of Media </li></ul><ul><li>Caroline Winder Head of Graduates </li></ul>
    3. 3. What today’s all about <ul><li>A (quick) bit about us </li></ul><ul><li>The changing media landscape </li></ul><ul><li>Corporate Social Networking </li></ul><ul><li>Workshop – creating a CSN Roadmap </li></ul><ul><li>Conclusions / Top tips </li></ul><ul><li>Questions </li></ul>
    4. 4. Who are ThirtyThree? <ul><li>Largest independent recruitment comms agency </li></ul><ul><li>Full-service agency </li></ul><ul><li>86 people, £26.5m revenue </li></ul><ul><li>29 awards in 8 years </li></ul><ul><li>London, Bristol and Edinburgh </li></ul><ul><li>Employer brand consultancy </li></ul><ul><ul><li> </li></ul></ul><ul><li>Global network </li></ul><ul><ul><li> </li></ul></ul>
    5. 5. What do we do? <ul><li>Employer reputation management </li></ul><ul><li>Employer strategy & implementation </li></ul><ul><li>Web design & build </li></ul><ul><li>Corporate social networking / HR PR </li></ul><ul><li>Employee communications </li></ul><ul><li>Graduate communications & campus marketing </li></ul><ul><li>Digital solutions </li></ul><ul><li>Online marketing </li></ul><ul><li>Advertising </li></ul>
    6. 6. Who do we work with?
    7. 7. The changing media landscape
    8. 8. The Good Old Days…
    9. 9. And then came the internet…
    10. 11. The Media Landscape But now things aren’t so simple…
    11. 12. Corporate Social Networking (CSN)
    12. 13. So, what is ‘social networking’? <ul><li>A new way of working/thinking </li></ul><ul><li>The quickest growing medium – ever! </li></ul><ul><li>A platform to engage , and share knowledge </li></ul><ul><li>A powerful tool… </li></ul><ul><li>… but is it really the panacea? </li></ul>
    13. 14. Why do you need to take part? <ul><li>Conversations are taking place with or without you </li></ul><ul><li>Does this matter? </li></ul><ul><ul><li>Brands are being defined by individuals external to the organisation </li></ul></ul><ul><ul><li>Often, based on ill-informed opinions </li></ul></ul><ul><ul><li>Candidates are using these platforms to validate you as an employer </li></ul></ul><ul><li>Unprecedented opportunities to build rich, personal relationships with potential candidates </li></ul><ul><li>Engage existing employees, as well as past/future talent </li></ul>
    14. 15. So where are they taking place? <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Business Networks </li></ul><ul><li>Micro-blogs, Social bookmarks </li></ul><ul><li>Communities </li></ul><ul><li>Wikis, other participatory / user-generated media </li></ul><ul><li>Virtual Worlds </li></ul><ul><li>And many more… </li></ul>
    15. 16. The options are, seemingly, endless
    16. 17. All of this enables you to … <ul><li>Showcase the ‘real you’ </li></ul><ul><li>Really deliver your employer brand </li></ul><ul><li>Broaden your recruiting horizons </li></ul><ul><li>Seek out and engage with your target candidates </li></ul><ul><li>Build relationships </li></ul><ul><li>Face rather than hide from the future … </li></ul>
    17. 18. But ……..
    18. 19. Get the basics right first... <ul><li>Destination – engaging, fit for purpose </li></ul><ul><li>Efficient application process </li></ul><ul><li>Consistency across all platforms – job postings, print ads, posters, blogs, social media </li></ul><ul><li>Applications vs building your reputation </li></ul><ul><li>Measurement/effectiveness – what is working for you? </li></ul>
    19. 20. Workshop: Joining In Creating a Corporate Social Networking roadmap
    20. 21. Stage 1: Plan
    21. 22. Plan – Identify / define objectives <ul><li>Your objectives </li></ul><ul><li>Decided upon your challenges </li></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Reputation </li></ul></ul><ul><ul><li>Reduce cost / time to hire / reliance on agencies </li></ul></ul><ul><ul><li>Reach </li></ul></ul><ul><ul><li>Passive candidates / quality of hire </li></ul></ul><ul><ul><li>Dialogue with market </li></ul></ul>
    22. 23. Stage 2: Listen
    23. 24. Listen <ul><li>Monitor conversations now – ‘Social Audit’ </li></ul><ul><ul><li>Benchmarking </li></ul></ul><ul><li>Identify possible: </li></ul><ul><ul><li>environments </li></ul></ul><ul><ul><li>advocates </li></ul></ul><ul><ul><li>opportunities </li></ul></ul>
    24. 25. URLs <ul><li>Based on 390 URL featured conversations over past 30 days </li></ul><ul><li>Primarily job / opportunity focused </li></ul>Listen: Share of voice
    25. 26. Brand <ul><li>Based on 724 [Brand + recruitment] conversations over past 30 days </li></ul><ul><li>Conversations primarily job opportunity focussed </li></ul>Listen: Share of voice
    26. 27. Listen: Brand Buzz – 30 days 476 comments 163 comments 31 comments 35 comments
    27. 28. Topic Cloud From 229 comments
    28. 29. Listen – Active listening <ul><li>Variety of free and paid-for tools out there </li></ul><ul><li>Consider context </li></ul><ul><li>Listen / ‘response plan’ </li></ul><ul><li>Real time alerts are key </li></ul>
    29. 30. Listen
    30. 31. Listen – a great example
    31. 32. Stage 3: Implement
    32. 33. Implement: Platforms overview
    33. 34. Implement: Choose your platform(s) 3C’s...
    34. 35. Implement
    35. 36. Implement: Workflow
    36. 37. Implement: branding, tone of voice
    37. 38. <ul><li>Champions </li></ul><ul><li>C-suite </li></ul><ul><li>Comms / Legal / HR </li></ul><ul><li>Intern / Twintern? </li></ul><ul><li>Let everyone know </li></ul><ul><li>Responses / FAQ </li></ul><ul><li>Social Recruiting Roadmaps </li></ul><ul><li>Role of Community Managers </li></ul>Implement: Building a team
    38. 39. Implement: Claim your name
    39. 40. Stage 4: Engage
    40. 41. Engage: Influencers & advocates
    41. 42. <ul><li>Social Recruiting from the bottom up </li></ul><ul><ul><li>Provide a Reason </li></ul></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Guidelines </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Trust </li></ul></ul><ul><ul><li>Time </li></ul></ul>Engage:
    42. 43. <ul><li>Best Buy’s </li></ul><ul><li>‘ Blue shirt nation’ </li></ul><ul><li>Key points </li></ul><ul><li>Community </li></ul><ul><li>Staff-managed </li></ul><ul><li>Content-led </li></ul><ul><li>Backed by Action programme </li></ul>Engage:
    43. 44. Engage: Portable content
    44. 45. Engage: Crisis management <ul><li>Ignore </li></ul><ul><li>Voice of God </li></ul><ul><li>Enter the conversation </li></ul><ul><li>Process / People / Listening tools in place </li></ul>
    45. 46. Stage 5: Measurement & KPIs
    46. 47. Measure <ul><li>Share of voice </li></ul><ul><li>Ongoing buzz </li></ul><ul><li>Any other example measurements? </li></ul>
    47. 48. So what could this look like?
    48. 50. Building a strategy – to summarise <ul><li>Stage 1: Plan </li></ul><ul><li>Stage 2: Listen </li></ul><ul><li>Stage 3: Implement </li></ul><ul><li>Stage 4: Engage </li></ul><ul><li>Stage 5: Measure </li></ul>
    49. 51. 10 top tips for the future <ul><li>Don’t believe the hype </li></ul><ul><li>Focus your efforts </li></ul><ul><li>Get the basics right </li></ul><ul><li>Create a sensible, achievable roadmap </li></ul><ul><li>Then commit to it </li></ul><ul><li>Be authentic </li></ul><ul><li>Believe in dialogue </li></ul><ul><li>Be open to new ideas </li></ul><ul><li>Plan, monitor, review and revise – evolve strategy </li></ul><ul><li>Don’t be afraid! </li></ul>
    50. 52. Thank you <ul><li>Any questions? </li></ul>