once upon a time HR… Hire / Train / Pay / Deploy / Respond
now HR… Understand the business and the economy Be proactive Value people and show them Be competent, make people competent and keep these competent people Develop people’s horizon and career Help them increase their creativity Read the critical factors of the competition Make sure to reach the competitive advantage thru your people
a snapshot of social media today Networking, professional/private Photo , Podcast, Audio, Video Microblogging, mobile blogging , l ifestreaming Blogging, RSS feed Social bookmarking, social content, reputation management
what is one common point of HR people in this room? <ul><li>Talent </li></ul>we are all looking for…
talent > <ul><li>How’s your brand? </li></ul>And how about your candidate pool? In Turkey, the unemployment is high, a lot of candidates: But, is this the workforce you run after? Do you need specific skills or experience? Do you need stars?
talent > Good news: Now reaching the talent is a lot easier. You need to be there! But >>> Bad news: Talent is scarce.
but what are those numbers? 25,428 29,448 52,691 101,717 84,519 223,749 31,938 134,463 50,622 340,592 247,182 258,510
why do these people follow these companies? is there a better way to be informed instantly about a company?
social media is a great source to enrich your candidate pool candidates with more suitable specs reach better profiles get in touch with passive candidates open new channels to have a more active networking a stronger candidate network candidates specifically targeting your company benefit from referrals stay in touch with your existing employees and ex-employees to optimize the power of your own employees ask them to extend your search to their own network
we are all trying to increase… retention a second common point of us?
retention > <ul><li>Let’s be clear: </li></ul><ul><li>I don’t want my good employees to leave! </li></ul><ul><ul><li>> I keep my talent and corporate know-how </li></ul></ul><ul><ul><li>> I have a committed bunch of people, thus better results </li></ul></ul><ul><ul><li>> I do less recruitment, thus save energy and costs </li></ul></ul>
retention > At the end, everyone wants to work for a GOOD company!
Social media is one of the fastest ways to build an employer brand!
For those inside and for those outside! A good employer brand works both ways:
but you are not alone! create your employer brand in social media
meaning: better work “together” to build an employer brand in social media
Encourag e your employees to be in the social media : Not only with their personal identities but also with their professional identities. // : trust Let them be the ambassadors of your company This will increase their engagement, their responsibility and their willingness to reflect a better company image .
Define the rules of the game // : communicate Help them use the social media cleverly and efficiently Show them ways to create employee communities
Added bonus: You will feel the pulse of your company instantly
<ul><li>// : training and development </li></ul><ul><li>share as much as you can online > this is the fastest way to share information </li></ul>Use social bookmarking tools to collect links of sites and articles that are relevant to your hiring practices, share these Develop micro-training programs Get people blogging internally about their learning experiences Start a YouTube channel and allow your employees to post videos of their experience Deliver orientations via Facebook using the Udutu Teach Facebook application Source: Jennifer McClure > 51 ways to use social media
<ul><li>Create a feedback culture thru social media </li></ul><ul><li>Create an open 360 degree feedback tool that allows the employees in the company to rate and provide feedback on others </li></ul><ul><li>Watch the blogs to follow the discussions: this can be a source for ideas and a way of detecting talents </li></ul>// : performance management be transparent and increase the number of voices in your performance appraisal systems Source: Jennifer McClure > 51 ways to use social media
of HR strategy with the company’s overall strategy Consistency finally, a point worth to consider!
Your HR voice should echo your company’s voice in social media
people act as a “community” <ul><li>of citizens </li></ul><ul><li>of professionals </li></ul><ul><li>of employees </li></ul><ul><li>of women </li></ul><ul><li>… .. </li></ul>
this community… <ul><li>Creates profiles, join s groups, writ es blogs </li></ul><ul><li>Shares feedback and experience, influences each other’s decisions </li></ul><ul><li>Discusses opinions, provides presentations, tools and know-how </li></ul><ul><li>ACTS! </li></ul>
back to the wheel… Referrals, background checks, job postings, competitor watch, an interactive website Blogs, employee communities, reputation management,, monitor environement Bookmark articles, train online Open 360 evaluation tools, create an online feedback culture Blogs, employee communities, collect feedback on company processes Encourage sharing of information, train employees on social media Give info on your C&B approach, underline your competitive advantage