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Gautam Ghosh
Gautam Ghosh
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Building an Engaging Community Using Effective Social Media Strategies Gautam Ghosh Product Evangelist - Qontext
Why should a business invest in a community? 2 © Qontext Inc. 2010
What is a Community? How is it different from a Social Network © Qontext Inc. 2010 3
Communities have always been there © Qontext Inc. 2010 4
The Long Tail © Qontext Inc. 2010 5
Social Objects The Glue for Communities © Qontext Inc. 2010 6
Questions to ask What community are we building? What’s the social object of that community? 7 © Qontext Inc. 2010
The Million Dollar Question Build my own community? Or Go to where a community exists © Qontext Inc. 2010 8
© Qontext Inc. 2010 9
Designing for Engagement And why engagement at all? 10 © Qontext Inc. 2010
The content community model © Qontext Inc. 2010 11
Facilitating the community What behaviors do you want to facilitate 12 © Qontext Inc. 2010
Skills for the community manager Challenges © Qontext Inc. 2010 13
Who is a community facilitator? Everyone 14 © Qontext Inc. 2010
7 Seven Types of Community Members Lurker Learner Connector Moderator Organizer Teacher Super-User © Qontext Inc. 2010 15
The Secret Be a part of the community In the full sense 16 © Qontext Inc. 2010
Connect Blog http://www.gautamblogs.com Twitter - @GautamGhosh Facebook: http://www.facebook.com/HR.Blogger Email: gautam.ghosh@qontext.com Slideshare: http://www.slideshare.net/gautam Linkedin: http://www.linkedin.com/in/gautam © Qontext Inc. 2010 17

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Communities using social media - gautam ghosh

  • 1. Building an Engaging Community Using Effective Social Media Strategies Gautam Ghosh Product Evangelist - Qontext
  • 2. Why should a business invest in a community? 2 © Qontext Inc. 2010
  • 3. What is a Community? How is it different from a Social Network © Qontext Inc. 2010 3
  • 4. Communities have always been there © Qontext Inc. 2010 4
  • 5. The Long Tail © Qontext Inc. 2010 5
  • 6. Social Objects The Glue for Communities © Qontext Inc. 2010 6
  • 7. Questions to ask What community are we building? What’s the social object of that community? 7 © Qontext Inc. 2010
  • 8. The Million Dollar Question Build my own community? Or Go to where a community exists © Qontext Inc. 2010 8
  • 10. Designing for Engagement And why engagement at all? 10 © Qontext Inc. 2010
  • 11. The content community model © Qontext Inc. 2010 11
  • 12. Facilitating the community What behaviors do you want to facilitate 12 © Qontext Inc. 2010
  • 13. Skills for the community manager Challenges © Qontext Inc. 2010 13
  • 14. Who is a community facilitator? Everyone 14 © Qontext Inc. 2010
  • 15. 7 Seven Types of Community Members Lurker Learner Connector Moderator Organizer Teacher Super-User © Qontext Inc. 2010 15
  • 16. The Secret Be a part of the community In the full sense 16 © Qontext Inc. 2010
  • 17. Connect Blog http://www.gautamblogs.com Twitter - @GautamGhosh Facebook: http://www.facebook.com/HR.Blogger Email: gautam.ghosh@qontext.com Slideshare: http://www.slideshare.net/gautam Linkedin: http://www.linkedin.com/in/gautam © Qontext Inc. 2010 17