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IBM:  Web 2.0 Goes to Work Social Software Snapshot @ IBM ® Gina Poole VP, IBM Software Group Social Software Programs & Enablement, Software Web Marketing & Commerce October 2008
Enterprise social software is about: ,[object Object],[object Object],[object Object],[object Object]
Insights from CIO Survey   Need for Execution Need to Empower  Need to Connect  ,[object Object],[object Object],[object Object],CEOs: Sources for ideas and innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Partners Customers Consultants Competitors Associations Academia Internet, blogs,  etc. Think tanks Other R&D (internal) Sales or service units Employees 5% 25% 45% 25% 5% 45% Need for Innovation
Top Challenges Organizations Seek to Overcome with Collaboration Aberdeen Group, June 2008
IBM has a  workforce  of over 500,000 – of which almost 50% are mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM’s Web 2.0 portfolio Products Services Research Innovations Internal tools Future Products Internal &External Collaboration User Feedback P2P Learning Idea  Sharing Team Spaces MashUps Virtual Worlds Enterprise 2.0 @ IBM Ad Hoc Communities Expertise Location Social Networking Knowledge Mgmt Reputation Personas Content Sharing
People  Places  Things Employees need …. Tacit Context Explicit "I need someone to explain this to me"  "I need to find information" "We need a place to collaborate"
Critical success factors for enterprise social networking Social Networking Culture Collaborative  Tools More than just a “way to collaborate” Does the team have the skills necessary to collaborate effectively? (e.g. technical, communication, people, business, etc) Skills Do we have a method to collaborate? Mechanism Do I want to be approached? How do I approach this person? Access Why will I cooperate with this person? Am I motivated to work with this person? Motivation How can I develop my reputation as a trusted partner? Will this person help me? Benevolence  (Trust) How can I advertise my expertise? Is this person competent? Competence (Trust) How can I become more known? How do I know who is out there? Awareness Contributors I am someone Seekers I need someone Critical Success Factors
The “Ladder” of Social Software Adoption
Why individuals use Social Software  ”It’s all about me”  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ BlueIQ ”  … driving Social Software use in IBM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Drive change tops down, bottoms up, sideways….encourage experimentation
“ BlueIQ ”  Approach  BlueIQ Resource Center (Wiki) IBM Infrastructure Internal Awareness Campaign Community  of Experts: “ Ambassadors” Targeted  “ Jumpstart”  Consulting BlueIQ  Success Stories BlueIQ Best Practices Communities
 
“ BlueIQ ”  Ambassadors Program Overview ,[object Object],[object Object],[object Object],...in 35 Countries 500+ Ambassadors...
“ BlueIQ” uses Lotus Connections  Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usage ,[object Object],[object Object],[object Object],Social Software in Action at IBM Return on Investment
Profiles Expanded customized profile data fields and views for your organization Tag your colleagues and easily find them, search on them, and keep in touch with them View and search for additional background information Identify, develop and maintain a professional network with colleagues Easily discover a users social data to determine the persons expertise or find related information
Communities Aggregates information from across Lotus Connections and external/internal sources of information Discuss with subject matter experts, ask questions and share your knowledge using forums Allows you to address the community in external applications, like wiki’s Flag important community bookmarks
*Source:   IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. IBM Communities of Practice -  benefit from Social Software
Success Stories – Example: Acquisition Integration ,[object Object],[object Object],[object Object],[object Object],[object Object],John Sutcliffe Development Director –  Cognos Enterprise Planning IBM SWG, Information Management
BlogCentral Recommend blog comments Recommend blog entries to help others find relevant blog topics Subscribe to blogs, comments, or entries with your feed reader Tags to assisting in finding relevant information
IBM’s Blogging policy & guidance Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidelines”
Dogear Flag a broken URL to alert the owner that a web site may be off-line Notify your colleagues of interesting web sites Filter the information relevant to your interests Stay updated and get notified when new information is available
Success Stories – Example: Expertise location ,[object Object],[object Object],[object Object],[object Object],[object Object],Ann-Marie Darrough Lotus Technical Sales Manager PSW, Lotus Sales, IBM S&D
Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Success Stories – Example: Sales Prospecting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Jeannette Browning,   Tele-sales / Inside Brand Sales Specialist
Atlas for Lotus Connections – Find an Expert and Expand Your Social Network Quickly view the Experts strong ties and social network based upon your search topic
 
Cattail: Your informal, shared File Repository ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IBM Mashup Center – Key Components InfoSphere MashupHub:  unlock and share web, departmental, personal and enterprise information for use in Web2.0 applications. Transform and re-mix Web 2.0-style feeds.  Catalog:  Sharing & discovery of mashable assets. Lotus Mashups:  Quickly and easily assemble mashups on-the-glass.  Create dynamic widgets.
IBM Center for Social Software ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OLYMPUS MANY EYES
Beehive
Many Eyes – data visualization Try it   on :  www.alphaworks.ibm.com
In summary, what does enterprise social software do? ,[object Object],[object Object],[object Object],[object Object],“ I found your profile…” “ I just read this blog about a new idea…” “ Wow, the answer is right here in her bookmarks!” “ I’m going to save this chat to our activity.”
Enterprise social software. Unleash the power of us.

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IBM Web 2 0 Goes To Work

  • 1. IBM: Web 2.0 Goes to Work Social Software Snapshot @ IBM ® Gina Poole VP, IBM Software Group Social Software Programs & Enablement, Software Web Marketing & Commerce October 2008
  • 2.
  • 3.
  • 4. Top Challenges Organizations Seek to Overcome with Collaboration Aberdeen Group, June 2008
  • 5.
  • 6. IBM’s Web 2.0 portfolio Products Services Research Innovations Internal tools Future Products Internal &External Collaboration User Feedback P2P Learning Idea Sharing Team Spaces MashUps Virtual Worlds Enterprise 2.0 @ IBM Ad Hoc Communities Expertise Location Social Networking Knowledge Mgmt Reputation Personas Content Sharing
  • 7. People Places Things Employees need …. Tacit Context Explicit "I need someone to explain this to me" "I need to find information" "We need a place to collaborate"
  • 8. Critical success factors for enterprise social networking Social Networking Culture Collaborative Tools More than just a “way to collaborate” Does the team have the skills necessary to collaborate effectively? (e.g. technical, communication, people, business, etc) Skills Do we have a method to collaborate? Mechanism Do I want to be approached? How do I approach this person? Access Why will I cooperate with this person? Am I motivated to work with this person? Motivation How can I develop my reputation as a trusted partner? Will this person help me? Benevolence (Trust) How can I advertise my expertise? Is this person competent? Competence (Trust) How can I become more known? How do I know who is out there? Awareness Contributors I am someone Seekers I need someone Critical Success Factors
  • 9. The “Ladder” of Social Software Adoption
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  • 12. “ BlueIQ ” Approach BlueIQ Resource Center (Wiki) IBM Infrastructure Internal Awareness Campaign Community of Experts: “ Ambassadors” Targeted “ Jumpstart” Consulting BlueIQ Success Stories BlueIQ Best Practices Communities
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  • 15. “ BlueIQ” uses Lotus Connections Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities
  • 16.
  • 17. Profiles Expanded customized profile data fields and views for your organization Tag your colleagues and easily find them, search on them, and keep in touch with them View and search for additional background information Identify, develop and maintain a professional network with colleagues Easily discover a users social data to determine the persons expertise or find related information
  • 18. Communities Aggregates information from across Lotus Connections and external/internal sources of information Discuss with subject matter experts, ask questions and share your knowledge using forums Allows you to address the community in external applications, like wiki’s Flag important community bookmarks
  • 19. *Source: IBM Global Technical Services Knowledge Community of Practice Business Impact Survey 2007 completed by approximately 2,300 respondents. IBM Communities of Practice - benefit from Social Software
  • 20.
  • 21. BlogCentral Recommend blog comments Recommend blog entries to help others find relevant blog topics Subscribe to blogs, comments, or entries with your feed reader Tags to assisting in finding relevant information
  • 22. IBM’s Blogging policy & guidance Policies based on IBM’s Business Conduct Guidelines Apply internally and externally Available on ibm.com “ blogging guidelines”
  • 23. Dogear Flag a broken URL to alert the owner that a web site may be off-line Notify your colleagues of interesting web sites Filter the information relevant to your interests Stay updated and get notified when new information is available
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  • 27. Atlas for Lotus Connections – Find an Expert and Expand Your Social Network Quickly view the Experts strong ties and social network based upon your search topic
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  • 30. IBM Mashup Center – Key Components InfoSphere MashupHub: unlock and share web, departmental, personal and enterprise information for use in Web2.0 applications. Transform and re-mix Web 2.0-style feeds. Catalog: Sharing & discovery of mashable assets. Lotus Mashups: Quickly and easily assemble mashups on-the-glass. Create dynamic widgets.
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  • 33. Many Eyes – data visualization Try it on : www.alphaworks.ibm.com
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  • 35. Enterprise social software. Unleash the power of us.