Social Media Hands-On Workshop - Sept 2010


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Social Media Hands-On Workshop - Sept 2010

  1. 1. INTRAPRISETECHKNOWLOGIES LLC Social Media 101 Hands- Hands-On Workshop Aloha Society of Association Executives September 29, 2010 Presented by David Shimamoto and Donny C. Shimamoto, CPA.CITP 1
  2. 2. Hands- Social Media 101 Hands-on Workshop Today’s Objectives – Understand social media basic concepts – Understand the implications of social media for professional and business use – Facebook, LinkedIn, and Twitter Get a person(al) account created Get familiar with the basic functionality Learn basic social media protocols and conventions What are your objectives for today’s class? 2
  3. 3. IntrapriseTechKnowlogies LLC Company Profile Management Consulting – Organizational Development with a focus on Enterprise Architecture, IT Governance, Business Intelligence and Performance Management – Specializing in operations, financial, information, and technology risk management Technology Consulting – IT Outsourcing for small and middle market organizations CPA Firm – Accounting outsourcing and compliance services – IT audit and compliance services Industries served – Hospitality, Not-for-Profit, Professional Services, Retail
  4. 4. IntrapriseTechKnowlogies LLC David Shimamoto Senior Consultant Lead Developer – Web Technologies Donny C. Shimamoto, CPA.CITP Founder & Managing Director CPA specializing in risk management and IT One of 3 Certified IT Professionals in Hawaii 4
  5. 5. Hands- Social Media 101 Hands-on Workshop Participant Introductions Overview of Social Media Professional/Business Use of Social Media Guided Tours of Features & Functionality – Twitter – LinkedIn – Facebook 5
  6. 6. Participant Introductions Take 2-3 minutes to introduce yourself and answer the following questions: What is your role in your organization? What is your experience in using: – Facebook? – Twitter? – LinkedIn? 6
  7. 7. Overview of Social Media Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers Source: Wikipedia,
  8. 8. Overview of Social Media Social Media is Mainstream – Social networking sites are the hottest attraction on the Internet, dethroning pornography… Reuters - September 16, 2008 – Twitter records 96 million unique visitors Mashable (via CNN) – September 28, 2010 .myspace/index.html – Facebook reports 500 million users; 50% log in every day; 70% outside of the US Facebook – September 28, 2010 8
  9. 9. Overview of Social Media Types of Social Media Technologies Communication – Blogs: Blogger, TypePad, WordPress – Micro-Blogs: Twitter – Networking: Facebook, LinkedIn, MySpace, Ning – Events: Evite Collaboration – Wikis: Wikipedia, Wetpaint – Bookmarking: Delicious, Google Reader Multi-media Note: Technology listed only under – Photos: Flickr, Photobucket, Picasa primary category, – Video: YouTube many provide multiple functions.
  10. 10. Professional/Business Use of Social Media Potential Benefits to Business Risks and Liabilities • Cost-effective advertising and • Release of personal or public relations confidential information • Improved customer service • Exposure of trade secrets or competitive strategies • Increased awareness of competitor activity • Damage to company image and reputation • Lower costs of doing business • Loss of productivity • Better employee morale • Lawsuits relate to recruiting, • Easier and faster research hiring, and firing • Higher employee engagement • Negative impression given to job • Better overall communication, applicants, clients, and vendors coordination and reach • Defamation of employers, Source: Social Media and the Workplace: customers, competitors, or 10 A Guide for Hawaii Employers; Altres; 2010 vendors
  11. 11. Professional/Business Use of Social Media Organizations must adopt Social Media policies to balance benefits and mitigate risks and liabilities Top four reasons for policy adoption: – 70% Minimize productivity loss – 69% Protection of organization’s reputation – 67% Protection of intellectual property & proprietary information – 41% Help recruiting efforts Source: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009 11
  12. 12. INTRAPRISETECHKNOWLOGIES LLC Guided Tours of Features & Functionality • Twitter • LinkedIn • Facebook 12
  13. 13. Micro- Social Media Technologies – Micro-Blogs Purpose – Publish regular entries of information, graphics, commentary, descriptions of events, video, etc. Format – Text, multimedia, and/or links – Entries are usually VERY short – Friends/followers receive the entries Example(s) – Twitter – Facebook, MySpace, and LinkedIn also have micro-blog functionality
  14. 14. Guided Tour: Twitter Primary Purpose(s) – Micro-blog Interesting Tidbits – 96,000,000 unique visitors (Sept 2010) – 50,000,000 “tweets” each day (Feb 2010) – The Library of Congress is archiving all public tweets back to Twitter’s founding in March 2006 – 80% of twitter usage is on mobile devices 14
  15. 15. Social Media Technologies – Networking Purpose – Build and capture social relationships among people/entities based on a variety of factors – Enable an online community with shared interest Format – Self-created Profile – Able to “connect” or “friend” people – Able to associate to “groups” – Able to identify “interests” Example(s) – Facebook, LinkedIn, MySpace, Ning
  16. 16. Guided Tour: LinkedIn Primary Purpose(s) – Networking (Professional), Micro-blogging, Community Building (Professional) Interesting Tidbits – Over 75 million member in over 200 counties (Sept 2010) – 49% of users considered “decision-makers” – Executives from all Fortune 500 companies are members 16
  17. 17. Guided Tour: Facebook Primary Purpose(s) – Interactive Micro-blogging, Multi-Media Sharing, Networking (Personal), Gaming Interesting Tidbits – #1 web site visited by businesses @ 6.8% (by % of ALL traffic); Google was 2nd @ 3.4% – Average user has: 130 friends, creates 70 pieces of contents per month; is connected to 70 pages, groups and events – Fastest growing user group: Women ages 55-65 17
  18. 18. INTRAPRISETECHKNOWLOGIES LLC Closing Thoughts and Questions? Thank you for your participation and attention Feedback or questions are always welcome: Donny Shimamoto, CPA.CITP | 808-735-8324 18