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Social Media As A Recruitment Tool

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Social Media As A Recruitment Tool

  1. 1. Social Media as a Recruitment tool Aylin Ahmet www.twitter.com/AylinAhmet
  2. 2. “ Social media describes a new set of internet tools that enable shared community experiences, both online and in person. SM is a community of people with common interests who connect with one another to learn, play, work, organise and socialise. Communities can be large or small, local or global. They can be public or restricted to members.” Geoff Jennings, Online Recruitment Specialist
  3. 3. Overview <ul><li>Define Social Media </li></ul><ul><li>Social Media in Recruitment </li></ul><ul><li>Social Media Tools & case studies </li></ul><ul><li>Recruiting Strategy </li></ul><ul><li>Challenges and Roadblocks </li></ul><ul><li>Questions </li></ul>Overview
  4. 4. Social Media by the numbers <ul><li>346,000,000 number of people globally read blogs </li></ul><ul><li>700,000,000 number of photos added to Facebook monthly </li></ul><ul><li>273.1 minutes on average spent watching online video each month </li></ul><ul><li>55% Internet users who have uploaded and shared photos </li></ul><ul><li>57% users who have joined a social network </li></ul><ul><li>93% people expect companies to have a social media presence </li></ul><ul><li>Sourced from: SlideShare Presentation by Marta Strickland </li></ul>
  5. 6. Social Media as a Recruitment Tool <ul><li>Source of candidates </li></ul><ul><li>Builds and leverages off networks </li></ul><ul><li>Employee/employer branding </li></ul><ul><li>Research tool </li></ul><ul><li>Complements a company’s careers site (not to be used instead of a corporate careers site) </li></ul><ul><li>Employer transparency </li></ul><ul><li>Engage in conversation with customers, suppliers and internal stakeholders </li></ul>“ [Social Media] is NOT a Recruitment Strategy on its own. The key is to understand where the talent hangs out online and then develop a strategy to engage with them on their terms” Michael Specht, industry blogger
  6. 7. What does this mean to us? If candidates are using Social Media to find what they are looking for….. You need to get into the mind of candidates & how they search
  7. 8. Let’s examine some really cool Social Media trends…
  8. 9. What is Twitter? <ul><li>Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates (known as tweets), which are text-based posts of up to 160 characters. </li></ul><ul><li>Who tweets? </li></ul><ul><li>Sourced fromPew Internet and American Life Project - http://www.pewinternet.org/~/media//Files/Reports/2009/PIP_Twitter_Fall_2009_web.pdf </li></ul>
  9. 10. Twitter as a Recruitment tool <ul><li>Advertise job opportunities </li></ul><ul><li>Network with industry leaders </li></ul><ul><li>Source of candidates </li></ul><ul><li>Employer branding tool </li></ul><ul><li>Reach a wider and passive audience </li></ul><ul><li>• Respond to comments, requests, feedback, complaints in real time </li></ul><ul><li>Follow discussion on various recruitment topics </li></ul><ul><li>Engage in conversation and headhunt talent </li></ul>
  10. 11. Company presence on Twitter
  11. 12. Facebook <ul><li>Ernst & Young, Deloitte, Hallmark, Apple and the CIA all have dedicated Facebook recruitment strategies </li></ul><ul><li>Facebook is being used as a strategy to connect with passive candidates and to build long term talent pools </li></ul><ul><li>Aussie iconic brand Bushells have successfully created a group with a following of 8500 people who make comments and share ideas </li></ul><ul><li>The median age for Facebook is now 33, up from 26 in May 2008 </li></ul><ul><li>Source: Pew Internet & American Life Project </li></ul>“ Facebook is more than social networking, it’s a force for social action ” Mark Zuckerberg, founder
  12. 13. LinkedIn <ul><li>Seen by users as a credible extension of their resume and a way to research relevant industry information: </li></ul><ul><li>Search employees and target organisations </li></ul><ul><li>Join Groups to join in discussions and have access to industry information </li></ul><ul><li>Network with other industry professional </li></ul><ul><li>Reference check </li></ul>
  13. 14. LinkedIn <ul><li>Researching through </li></ul><ul><li>Groups </li></ul><ul><li>Contributing in discussion </li></ul><ul><li>Advertising job opportunities </li></ul>Networking with prospective candidates/ clients/ colleagues
  14. 15. Slideshare <ul><li>An online forum to share or browse PowerPoint Presentations or Word Documents either publicly or privately. </li></ul><ul><li>Information source: </li></ul><ul><ul><li>Search for webinar presentations or topics of interest </li></ul></ul><ul><ul><li>Reports/ stats </li></ul></ul>
  15. 16. Slideshare <ul><li>… But what makes Slideshare Social Media? </li></ul><ul><li>It is a highly measurable online tool </li></ul><ul><li>It allows you to become part of an online community to share information </li></ul><ul><li>You can comment and create discussions on topics of interest </li></ul><ul><li>Allows you to network with industry professionals </li></ul>
  16. 17. YouTube <ul><li>YouTube is the leader in online video, allowing people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. </li></ul><ul><li>Founded in February 2005 </li></ul><ul><li>Channels created as a portal for </li></ul><ul><li>recruitment videos, resumes </li></ul><ul><li>Available measurable data </li></ul><ul><li>to calculate ROI </li></ul>
  17. 18. Yammer Yammer is a social media tool to assist organisations in being more productive through the exchange of short frequent answers to one simple question: 'What are you working on?'
  18. 19. Online social communities – Ning <ul><li>Ning provides a platform for people to join and create social communities and meet new people with similar interests. </li></ul><ul><li>Benefits of social communities: </li></ul><ul><li>Build network connections </li></ul><ul><li>Easy way to communicate </li></ul><ul><li>Forum to share knowledge and ideas </li></ul><ul><li>Share photos & videos </li></ul><ul><li>Enable discussion </li></ul><ul><li>Free </li></ul>
  19. 20. Online social communities - Wetpaint <ul><li>Share information, experiences and ideas </li></ul><ul><li>Social community around anything you want </li></ul><ul><ul><ul><li>Conferences/ Webinars/ Social Recruiting Summit </li></ul></ul></ul><ul><li>Creates discussion and open communication </li></ul>
  20. 21. Online social community for Candidates – Glassdoor & Even it up <ul><li>Candidates have the opportunity to provide feedback on: </li></ul><ul><ul><ul><li>Recruitment organisations </li></ul></ul></ul><ul><ul><ul><li>Jobseeker selection </li></ul></ul></ul><ul><ul><ul><li>The interview process </li></ul></ul></ul><ul><li>Tool that gives job seekers an insight into working for a organisation </li></ul><ul><li>Anonymous rating of employers, CEO’s and the publishing of salary data </li></ul><ul><li>See how your organisation stacks up </li></ul><ul><li>Get recognised for what matters most </li></ul>
  21. 22. Blogs to follow Phillip Tusing writes about “talent” and observes the Global Recruitment space endeavouring to join Talent Providers with Employers Thomas Shaw was the first person to create social networking applications for FB and My Space Michael Specht has over 5000 followers on his blog. He has a great knowledge on HR Technology and the value add of Social Media Mashable is the online bible to source information on everything that is Social Media. Read comments, blogs and updates Mumbrella is more dedicated to Marketing and Media industry but has just unveiled a free job board
  22. 23. Having a Recruiting Strategy <ul><ul><li>Strategy </li></ul></ul><ul><ul><li>What will social media do to your customer relationships? </li></ul></ul><ul><ul><li>Will the customers become more engaged with your organisation? </li></ul></ul><ul><ul><li>Who within your organisation needs to be involved in your strategy? </li></ul></ul><ul><ul><li>People </li></ul></ul><ul><ul><li>Who are your customers of the strategy? </li></ul></ul><ul><ul><li>What are they able to use? </li></ul></ul><ul><ul><li>How are they likely to engage with your organisation? </li></ul></ul><ul><ul><li>Objective </li></ul></ul><ul><ul><li>What do you want to achieve? </li></ul></ul><ul><ul><li>Is this an internal or external activity? </li></ul></ul><ul><ul><li>Do you want to listen to or support </li></ul></ul><ul><ul><li>your customers? </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>What tools should you use? </li></ul></ul><ul><ul><li>What applications should you build? </li></ul></ul><ul><ul><li>How do they work with your existing technology environment? </li></ul></ul>Sourced from: Inspect – Networks of expertise, 21st Century Recruiting 2009
  23. 24. Challenges and Roadblocks <ul><li>Legal & privacy implications </li></ul><ul><li>Be prepared to be overwhelmed </li></ul><ul><li>Spam </li></ul><ul><li>It’s a moving target </li></ul><ul><li>Companies need to overcome their fears i.e. giving control back to the consumer </li></ul><ul><li>This is a different form of communication – its much more than marketing </li></ul><ul><li>Be real & honest to the audience </li></ul><ul><li>Can be a lengthy process to implement </li></ul><ul><li>Being aware of your Social Media policy </li></ul>
  24. 25. Questions? l

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