REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE
•
0 likes•452 views
Organizations love to produce content, but the majority suck at making it available to internal resources and external audiences. In the race to provide more content for our audiences, we’ve created a systematic web of back-end digital clutter. In this talk, you’ll see how a cluttered internal content environment at a leading medical device company meant the difference between life and death. Fret not—we can fix this. Matthew will demonstrate how organizations in healthcare, technology, and financial services are cleaning up the back of their house, and how it has translated to richer content experiences for their audiences. After this session, you will: Understand the impact of fractured content on an organization Establish an actionable plan to reduce digital clutter Receive best practices on how content can be reused internally and externally From the 2016 Now What? Conference: www.nowwhatconference.com
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (7)
Similar to REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE
Similar to REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE (20)
More from Blend Interactive
More from Blend Interactive (20)
Recently uploaded
Recently uploaded (20)
REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE
- 1. REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE Ma#hew Grocki First Chair Partners firstchairpartners.com @mgrocki #NowWhat16
- 2. #NowWhat16@mgrocki • Cofounder - First Chair Partners • 20 year content and digital strategy nerd • Avid digital behaviorist
- 4. #NowWhat16@mgrocki How personal behavioral patterns affect the content we produce and manage 1 How organizational culture and behavior impacts the content they produce and manage 2 Map out effective practices and tactics to align individual behavioral patterns with organizational approaches to content 3 TODAY
- 5. YOUR AUDIENCE YOUR ORGANIZATION FRONT OF THE HOUSE BACK OF THE HOUSE
- 7. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 8. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 12. 5 X 35 = ? X 15 X 2
- 14. “awe”
- 15. “awe shit”
- 19. HOW DO YOU COLLECT CONTENT? WHERE DO YOU STORE YOUR INFORMATION?
- 21. WHAT ABOUT OUR DIGITAL CONTENT?
- 25. #NowWhat16@mgrocki YOUR PERSONAL DIGITAL HABITS AFFECT YOUR COMPANY’S CONTENT
- 31. #NowWhat16@mgrocki “In 2013, GoPro users uploaded to YouTube 2.8 years worth of video” - Los Angeles Times
- 35. “CONTENT MANAGEMENT IS VERY MUCH A PAIN POINT FOR CONSUMERS, AS VIDEO IS STORAGE-INTENSIVE AND FIGURING OUT HOW TO PRODUCE POLISHED, SHAREABLE CONTENT FROM HOURS OF FOOTAGE CAN BE TRYING.” - GoPro
- 36. TIME MOTIVATION ACCOUNTABILITY WHY DO WE ABANDON OUR CONTENT?
- 37. @mgrocki #NowWhat16 PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 38. @mgrocki ORGANIZATIONAL APPROACHES TO CONTENT #NowWhat16 This TACTICAL EVOLVING NOT THEIR BUSINESS IMPERFECT
- 41. WHERE DOES THE CONTENT GO?
- 45. Stapler A. One-handed grasping B. Curved tip reload (with optional flexible introducer) C. Backend reloads enables thick tissue stapling D. Enhanced visualization E. What happens if it breaks?
- 46. WHERE DOES THE CONTENT GO?
- 47. #NowWhat16@mgrocki “ORGANIZATIONS ARE SO BUSY LOOKING FORWARD, THEY RARELY HAVE THE TIME TO LOOK BACK AND CLEAN UP THEIR CONTENT” - Hilary Marsh
- 48. #NowWhat16@mgrocki PROCESS DRIVES TOOLS2 OPPORTUNITIES TO ORGANIZE BACK END CONTENT 1 RIGHT PEOPLE ON THE BUS 3 REDUCE NET NEW CONTENT
- 49. 1
- 50. 2
- 51. 3
- 52. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 54. 750,000 CONTENT ASSETS 6,800 CONTENT AUTHORS 2,326 DIGITAL PROPERTIES
- 55. #NowWhat16@mgrocki “We used to help people make [naughty word] websites faster. Now we have procedures in place to better serve our internal users.” - Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
- 56. HOW DID MAYO DO IT? 3. The right team 1. Defined content policies 2. Over 45 individual personas
- 58. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO
- 59. WHAT CAN YOU DO? STRATEGIC TACTICAL
- 61. TACTICAL OWNERSHIP MAKES IT PERSONAL
- 64. #NowWhat16@mgrocki Ownership, governance, and measurement can help provide the motivation needed for individuals, teams, and organizations to be more accountable for the content they create, triggering reduced back end digital clutter.
- 65. THANK YOU Matthew Grocki First Chair Partners www.firstchairpartners.com @mgrocki #NowWhat16