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The temptation with video content is to do too much: too many stories, too many voices, too many seconds! Parsing a bigger message into smaller bites offers a flexibility to align with an integrated marketing strategy. But it’s not about speeding things up or cutting things out.
Utilizing short form content effectively takes foresight, contingency planning and conceptual agility. In this session, Ravi Jain will walk through the creative process of harnessing the potential of short- form aggregate storytelling.