Learn the basics of Social Media Marketing and increase your sales profit target by 45%. With you understand the full detail of Social Media.

1. LAGOS
SOCIAL MEDIA
MASTERY CLASS

2. This workshop has been created to help you better understand social
media, provide you with ideas to ensure you’re using the right platform,
and
Outcomes:
• Understand what Social Media is all about.
• Recognise common social media platforms.
• Be able to identify which platform is fit for your business.
• Aid your knowledge of managing social media outputs.
• Provide you with tips on planning and starting off.
• Helping you avoid mistakes.
• How to increase your business interactions with Social Media.
Workshop Outcomeswww.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS

3. A R E Y O U O N
www.9jaMentors.com
THE BIG QUESTION>>>>
SOCIAL MEDIA?
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS

4. •[WIKI] “Social media are computer-mediated tools that allow people to create, share or
exchange information, ideas, and pictures/videos in virtual communities and networks. ”
•[Bottle PR ] “Software tools that allow groups to generate content and engage in peer-to-peer
conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc).”
•[Anvil Media] An umbrella term that defines the various activities that integrate technology,
social interaction, and the construction of words and pictures.”
•@leifkendall “Definition of social media: Media that allows discussion and interaction, as
opposed to broadcast only”
What Is SocialMedia?
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS

5. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
The truthstill remains thatever sincethe emergency
ofSocialMedia.
OurLives havechangedagreat dealespecially our
COMMUNICATIONSTYLE.
PeoplecannowInteract ,Shareand Express themselves
virtuallyandstill get the same feeling andfulfilment
asin the real world.

6. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
People aremore CONNECTED now than Ever before in thehistory of Mankind.

7. LAGOS
SOCIALMEDIA
MASTERYCLASS
www.9jaMentors.com
Social Media Impact
[ B u s i n e s s i c o n s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]

8. LAGOS
SOCIALMEDIA
MASTERYCLASS
Social Media Impact
[ B u s i n e s s i c o n s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]

9. LAGOS
SOCIALMEDIA
MASTERYCLASS
Social Media Impact
[ B u s i n e s s i c o n s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]

10. LAGOS
SOCIALMEDIA
MASTERYCLASS
-Social Media Impact-
[ B u s i n e s s e s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]

11. LAGOS
SOCIALMEDIA
MASTERYCLASS
Impactson Coca-cola’sBrand.
[ B u s i n e s s e s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]
•The campaign increased coke’s perception.
•It increased customers’ loyalty.
• Created an online community.
•It made the consumers owned and personlised
their various bottles of coke.
•It increasesd their Profit .
-Social Media Impact-

12. LAGOS
SOCIALMEDIA
MASTERYCLASS
[ B u s i n e s s e s A r e N o w T a k i n g A d v a n t a g e S u c h R e s u l t s ]
-Social Media Impact-
•It enhanced interactions among
followers
•It provide a levelling ground for the
voiceless and faceless
•It gave the power to the masses.
•It boasted and minimized electoral
rigging.

13. B E N E F I T O F
www.9jaMentors.com
COURSE MENU:
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
SOCIAL MEDIA

14. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
BENEFITS
Social Media
5

15. -Social Media Benefit-www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
1.
The most important thing about social media
is that it allows you to engage your customers
in a whole new way. Social media allows you
to get personal with your customers and form
a bond of trust with them.
Interacting with your customers

16. -Social Media Benefit-
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
2.
Since there is a new way of communication
with your customers. Which is
personalized.Customers now have more trust
in any brand that are active on SOCIAL MEDIA
which will utimately increases in sales of their
various products over time.
Increase in Sales

17. -SocialMediaBenefit-
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
3.
As a marketer,you don’t have to break
your pocket inorder to creat your market
presence.
Just a coin is Enough!
Increase brand awareness with
little to no budget

18. Social media allows you to receive
-Social Media Benefit-www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
instant feedback from your
4. customers’ perspective

19. Reputation Management
-SocialMediaBenefit-
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
Social Media helps organisations and bussiness to
know and understand WHAT and HOW people
percieve and accept their product and service.
5.

20. V A R I O U S
www.9jaMentors.com
Course Menu: SOCIAL MEDIA
www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
A N D T H E I R U S A G E .
PLATFORMS

21. -SocialMediaPlatforms-www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
There are about 52
Social Media PlatformsL e t s r e v i e w f e w o f t h e m !

22. -SocialMediaPlatforms-www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS

23. LAGOS
SOCIALMEDIA
MASTERYCLASS
•M o s t l y B u s i n e s s e x e c u t i v e s
•H a s over 332 million registered members.
•M o s t l y f o r B 2 B ’ s
•I t i s m o s t l y f o r C o r p o r a t e i n d i v i d u a l s .
-Linkedin-

24. LAGOS
SOCIALMEDIA
MASTERYCLASS
•A b o u t 1.39 billion active users monthly.
•A b o u t 7 0 0 M i l l i o n s u s e r s d a i l y.
•People spend over 700 billion minutes per
month on Facebook.
•It is the LARGEST social media platform in
the world.
•Fastest way to increase your business reach
•It have very strong demographic
-Facebook-

25. LAGOS
SOCIALMEDIA
MASTERYCLASS
•284 million monthly active users.
•About 500 million Tweets Daily.
•P r o m p t R e s p o n s e .
•1 4 0 w o r d s O n l y.
•C u s t o m e r s u p d a t e s
•G e n e r a t e L e a d s
-Twitter-

26. LAGOS
SOCIALMEDIA
MASTERYCLASS
-Instagram
•A b o u t 200 Million active users monthly.
•I t h a s more than 20 billion photos
•It is the LARGEST social media platform f or
Sharing pictures.
•Fastest way to increase your business reach
•It have very strong demographic

27. -Blogging
•Boost Search Engine Optimization.
•Establish Your Business as an Industry Leader.
•Connect People to Your Brand
•Create Opportunities for Sharing
LAGOS
SOCIALMEDIA
MASTERYCLASS

28. LAGOS
SOCIALMEDIA
MASTERYCLASS
-Google Plus
•A b o u t 1Billion active users.
•A b o u t 359 million monthly active users.
• Its majorly for people 45 to 54 year old age
bracket .
•It also help anyone to increase SEO
•It have very strong demographic

29. -Youtube
•A b o u t 1 billion active visitors monthly.
•A b o u t 1 0 0 h o u r s a r e u p l o a d
w i t h i n 6 0 m i n u t e s .
•It is the 3rd Visited Website after
google&facebook
•2nd largest search engine
•It is good for tutorials and educating customers
LAGOS
SOCIALMEDIA
MASTERYCLASS

30. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS

31. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
1.Determine
your goals.
What do you want to get out of your social Web
participation? Why are you doing it?
-------------------------------
-Are you trying to generate direct sales?
-Are you trying to offer a form of customer
service?
-Do you want to build relationships with
customers and boost loyalty?
------------------------------
Your answers to these questions greatly affect
the type of content you publish and the activities
you participate in on the social Web.

32. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
2.Evaluate
your resources.
•-Who is going to create your content?
•-Who is going to maintain your social media
accounts?
•-Who is going to respond to questions and be
the face of your business online?
•-Do you have the technical ability in-house to
join the online conversation?
•-If not, are you willing to learn?
•-Can you or someone who works with you write
well?
You need to be sure you have the necessary
people in place to execute a social media
marketing plan before you start.

33. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS 3. Know your audience.
•Where does your target audience spend time online?
•What kind of content and conversations do the audience members get most vocal about?
• What kind of information do they want from you?
•What do they dislike?
Remember, you're not just pubishing marketing messages on the social Web. You need to find
out what your audience wants and needs, so you can provide the kind of content they find
useful and interesting. However, you also need to be personable, because they actually want
to interact with you.

34. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
4. Create amazing content.

35. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
5. INTEGRATE YOUR
MARKETING EFFORTS
You need to combine
both offline and online
together inorder to make
much impact

36. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
6. CREATE A SCHEDULE.
You dont have spend all of your time on your
Social media platforms.
You MUST schedule!

37. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
8. FOCUS ON QUALITY, NOT QUANTITY.

38. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
9. GIVE UP
CONTROL

39. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
10. KEEP LEARNING.

40. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
Y O U R Q U E S T I O N S

41. www.9jaMentors.com
LAGOS
SOCIALMEDIA
MASTERYCLASS
C o n t a c t m e : 0 8 1 3 7 6 1 5 2 3 8
F o l l o w u s : @ 9 j a M e n t o r s # 9 j a M e n t o r s

42. LAGOS
SOCIAL MEDIA
MASTERY CLASS