Tech transfer workshop 20101001 final

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Tech transfer workshop 20101001 final

  1. 1. Work  redesigned   making the right noises
  2. 2. 1.  learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2.  introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3.  while also talking you through ways to minimise risk and create a social media policy and strategy for your office.  
  3. 3. ignore or embrace?
  4. 4. my mad bro’
  5. 5. seggr is a strategic management and innovation agency. We focus on the creative art of designing humanised solutions and finding meaning and the commercial science of targeting goals, and bringing innovations to market.
  6. 6. Trust in business in Australia is in decline with 74% of survey respondents indicating they trust business less than they did last year... Source:  2009  Edelman  Trust  Barometer  
  7. 7. CEOs are the least trusted source of information when forming an opinion of a company. 81% of respondents do not trust the CEO as a source in Australia, the US and Europe Source:  2009  Edelman  Trust  Barometer  
  8. 8. 87% of Australians would refuse to buy from a company they do not trust, and 93% said they chose to buy product or services from companies they trust. Source:  2009  Edelman  Trust  Barometer  
  9. 9. so, what has changed?
  10. 10. It was about starting conversations... Ben Self, DNC
  11. 11. “we all have a burning desire not to connect with thousands of ‘friends’ that we hardly know, but with just four people, the right four people…and that is all it takes to change the world, just four connected, passionate people.” Robert Scoble
  12. 12. the future of advertising is about being social
  13. 13. 1.  learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2.  introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3.  while also talking you through ways to minimise risk and create a social media policy and strategy for your office.  
  14. 14. C+I+C+S= attractionretention the seggr = social construct
  15. 15. connecting + interacting + creating + sharing = attractionretention the seggr = social construct
  16. 16. source:  Harold  Jarche  –  Learning  and  Working  on  the  Web    
  17. 17. connecting creating interacting sharing source:  Harold  Jarche  –  Learning  and  Working  on  the  Web    
  18. 18. people are turning to each other...because they can!
  19. 19. 500,000 – The number of active Facebook 900,000 -The number of blogs posts applications. put up every day 1.73 billion – Internet users worldwide (September 2009). 350 million – People on Facebook. 126 million – The number of blogs on the Internet (as tracked by BlogPulse). 50% – Percentage of Facebook users that log in every day. 27.3 million – Number of tweets on Twitter per day (November, 2009) 18% – Increase in Internet users since the 700 million – The number of previous year. photos uploaded per day on Facebook 600k - new members on Facebook per day 4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user). 20 – Hours of video uploaded every minute onto YouTube
  20. 20. so let’s talk about connecting
  21. 21. how connected are you people? Harold  Jarche    
  22. 22. sharing - ($928m in 9 years)
  23. 23. where are they having conversations?
  24. 24. who are your influential people?
  25. 25. “Employees  shouldn’t  waste  too  much  5me  on  the  intranet;   social  media  wastes  5me;  the  Internet  is  a  produc5vity   drain”   hours  per  week   14   12   10   8   6   4   2   0   hours  per  week   how do you find information? Hidden  Costs  of  Informa5on  Work:  A  Progress  Report.  IDC  survey  of  706  knowledge  workers  -­‐  2009  
  26. 26. do you interact with others to plan?
  27. 27. who are your creative people?
  28. 28. what do you do that is worth sharing?
  29. 29. 1.  learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2.  introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3.  while also talking you through ways to minimise risk and create a social media policy and strategy for your office.  
  30. 30. •  keep it up to date •  connect with people •  interact with others through Q and A •  create questions and content •  share expertise and connections
  31. 31. 1.  learn how to tactically plan and leverage social software to increase the reach and response of your innovations, 2.  introduce you to the most effective technologies and practically demonstrate how you can use them to your advantage, 3.  while also talking you through ways to minimise risk and create a social media policy and strategy for your office.  
  32. 32. step  1:    what  do  you  do?  
  33. 33. step 2: what’s your objective?
  34. 34. step 3: what is your current relationship like with your customers
  35. 35. evangelists es advocat siasts enthu t repea rs e custom one off g nothin
  36. 36. step 4: Are they creatives or spectators?
  37. 37. what is it you do again – the one thing you do well?
  38. 38. step 6: how will you be human?
  39. 39. step 7: measuring success what does it look like?
  40. 40. AWARENESS = web traffic = friends = web traffic referrals = followers = search volume = mentions
  41. 41. Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. is this you social media policy?
  42. 42. CONNECTing [sourced ideas from 21,000,000 strong seggr network] INTERACTing [collaborated with seggr executives and Sydnovate] CREATing [maybe a little bit?] SHARing[we just did!]
  43. 43. things have changed?
  44. 44. It IS about starting conversations... Ben Self, DNC
  45. 45. connecting + interacting + creating + sharing = attractionretention the seggr = social construct for the workplace
  46. 46. this slide is intentionally blank (thank you)

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