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Next Level Collaboration: The Future of Content and Design by Rebekah Cancino (Now What? Conference 2016)

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Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration. For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable inspiration you can use to unite your team and workflow, too.

This talk will show you:

* What it takes to make effective collaboration possible
* How you can play a key role in creating the cross-discipline teams of tomorrow
* Practical tips you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone

From the 2016 Now What? Conference: www.nowwhatconference.com

Published in: Internet
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Next Level Collaboration: The Future of Content and Design by Rebekah Cancino (Now What? Conference 2016)

  1. 1. THE FUTURE OF CONTENT AND DESIGN Next-Level Collaboration NOW WHAT? CONFERENCE 2016 - @REBEKAHCANCINO
  2. 2. Meet Ed CatmullPhotograph by Deborah Coleman, Pixar
  3. 3. Tens of thousands of ideashttp://www.fastcompany.com/3027135/lessons-learned/inside-the-pixar-braintrust
  4. 4. “I realized the most exciting thing I had ever done was to help create the unique environment that allowed that film to be made.” -  Ed Catmull, Pixar Co-Founder & CEO
  5. 5. “TO PRESERVE THE OF FORCES NECESSARY TO CREATE “ confluence magic.
  6. 6. Work used to be simple
  7. 7. We expect so much of our lives to be online
  8. 8. Content is at the heart of everything we design
  9. 9. 2001 called, it wants its workflow back
  10. 10. http://cdn.softlayer.com/innerlayer/IBM370.png And yet here we are...
  11. 11. Still disconnected
  12. 12. HTML wireframes! Atomic design! Adaptive content! Style tiles!
  13. 13. “Until we got stuck.” PROTOTYPING YOUR WORKFLOW
  14. 14. “Meeting the demands of a multi-device web is less a problem of technique, and more one of communication.” - Mark Llobrera
  15. 15. Finding our way forward MAKING NEXT-LEVEL COLLABORATION POSSIBLE
  16. 16. The whole is greater than the sum of its parts
  17. 17. The value of effective collaboration Create alignment Remove politics Reduce rework Boost morale Create alignment = deliver better outcomes Remove politics = launch faster Reduce rework = decrease costs Boost morale = increase productivity @REBEKAHCANCINO
  18. 18. Latching on to someone else’s process or finding the next shiny tool that will save the day. It’s not about... @REBEKAHCANCINO
  19. 19. IT’S ABOUT CREATING THE ENVIRONMENT FOR OUR OWN PROCESS TO emerge. @REBEKAHCANCINO
  20. 20. How can we set the stage for our own magic?
  21. 21. An unspoken prerequisite: WITHOUT OPENNESS, WE CAN’T HAVE EFFECTIVE COLLABORATION.
  22. 22. Open by design
  23. 23. Design, content, and code aren’t solo sports
  24. 24. What’s inside a culture of openness?
  25. 25. Personal openness IT ALL STARTS WITH ME
  26. 26. An open mindset and personal belief system grounded in humility, equality, and respect for fellow collaborators. This personal lens of openness defines how you see everything else.
  27. 27. http://rlv.zcache.com/neon_open_sign_framed_in_a_heart_shape_in_a_wind_postcard- r921910cb3db84ba9992f161fd2a5b51c_vgbaq_8byvr_1024.jpg Being open to the ideas of others lets others know we’re down to collaborate
  28. 28. FAUCET FUNNEL Suspend judgment Go for quantity YES, and… Embrace the unusual Let go of ego Accentuate the positive Think strategically Align to goals/objectives Check for feasibility Avoid default decisions First faucet, then funnel
  29. 29. Know what you don’t know, asking questions creates opportunity
  30. 30. “Humility is a critical strength for leaders and organizations possessing it, and a dangerous weakness for those lacking it.” - Dusya Vera Ph.D., Strategic Virtues: Humility as a Source of Competitive Advantage
  31. 31. 3 easy ways to practice 1)  Include someone you normally wouldn’t 2)  Suspend judgment 3)  Stop pretending, just ask
  32. 32. Active openness PUTTING PERSONAL OPENNESS TO GOOD USE
  33. 33. Active openness is putting personal openness to good use. It’s when we channel our open mindset into courage, curiosity, and care for the whole outcome.
  34. 34. “Content doesn’t belong to content. Design doesn’t belong to design. Code doesn’t belong to dev.” - Nicole Fenton
  35. 35. Just jumping in helps you add value where it counts
  36. 36. This is Chris@CHRIS_CORAK
  37. 37. I THINK ONE THING THAT I TRY TO BE REALLY CONSCIOUS OF IS PROBABLY TONE. AND JUST, I DON’T KNOW. THERE’S COOL WAYS TO SAY THINGS, AND DEFINITELY WAYS TO SAY THINGS THAT FEEL ACCUSATORY OR NEGATIVE. I THINK, A LOT OF IN THE WAY YOU SAY SOMETHING COULD MAKE SOMEBODY EVEN RECEPTIVE TO LISTENING TO YOU (AND ACTUALLY HEARING YOU). MAYBE A GOOD WAY TO GET PEOPLE TO LISTEN TO YOU IS TO TRY TO BRING FACTS TO THE TABLE. IF YOU HAVE DATA TO BACK UP SOMETHING YOU’RE TRYING TO TALK ABOUT, IT’S DEFINITELY MUCH EASIER TO, I THINK, GET PEOPLE TO LISTEN TO YOU. EVEN IF I HAVE A HUNCH ABOUT SOMETHING… IF I CAN HELP PROVE IT, THEN I FEEL LIKE MY IDEA IS RECEPTIVE FAR MORE OFTEN (THAN IF IT JUST SOUNDED LIKE A THOUGHT THAT DIDN’T HAVE MUCH TO IT).
  38. 38. IDEA METRICS PEOPLE GOALS BUSINESS CASE
  39. 39. METRICS PEOPLE GOALS Approach value and benefits Supporting facts and data Players involved and their role Business goals and user needs met Building your business case IDEA
  40. 40. trust Building a business case for collaboration builds and uncovers hidden .potential @REBEKAHCANCINO
  41. 41. Broad knowledge, deep expertise
  42. 42. Context builds greater understanding
  43. 43. 3 easy ways to practice 1)  Ask a teammate about their work 2)  Build a business case 3)  Diversify your education @REBEKAHCANCINO
  44. 44. Outward openness PRACTICING EMPATHY FOR OTHERS
  45. 45. Outward openness is an exercise in empathy. It’s when we work to understand the needs of those we are designing for, and create solutions that are right for their needs.
  46. 46. BUSINESS GOALS CUSTOMER NEEDS Find balance
  47. 47. THINKING DOINGFEELING Start with context @danieleizans
  48. 48. Talk to real users, find ways to better fit into their lives
  49. 49. USER + NEED + INSIGHT An anxious mother sending a grad gift To feel good about her gift choice Once she sends the berries she worries about if her niece will be there to receive it, will they spoil? Uncover insight
  50. 50. Formulate a problem statement, together
  51. 51. We believe that ___________ has ________________ and that ______________may solve this problem by ____________________ and _____________________. We will know we have succeeded when ___________________and/or ____________________ reaches ___________________. (USER) (PROBLEM) (THIS SOLUTION) (THIS ASPECT) (THAT ASPECT) (QUANTATIVE MEASURE)(QUALITATIVE MEASURE) (THIS LEVEL) @kevinmhoffman
  52. 52. Share the insight with the team
  53. 53. @AURASELTZER This is Aura
  54. 54. INTERNAL NEEDS BUSINESS GOALS CUSTOMER NEEDS
  55. 55. 3 easy ways to practice 1)  Workshop it out! 2)  Invite users to the research process 3)  Take your best idea off the table @REBEKAHCANCINO
  56. 56. Exponential openness POSSIBILITIES THAT WEREN’T THERE BEFORE
  57. 57. Exponential openness happens when cross- discipline teams come together to co-design something greater than any one person could on their own. This is where the benefits of collaboration increase rapidly.
  58. 58. Hey, Joe! @WORKJOESTEWART
  59. 59. MAKE SURE INVITED. everyone’s
  60. 60. ALL THE DIFFERENT PEOPLE WHO UNDERSTAND ALL THE DIFFERENT PARTS OF WHAT’S GOING TO MAKE A PROJECT SUCCESSFUL
  61. 61. DESIGN AND DEVS UX PEEPS CONTENT STRATEGISTS STAKEHOLDERS (USERS, TOO) PRODUCT MANAGERS CREATIVE DIRECTORS and more!
  62. 62. “Part of why we’re actually able to undertake such a big process so successfully is that we didn’t have a wall that we tossed things back and forth over. It was really very tight feedback loops. Very collaborative.” - Dean Cookson, VP CIO Virgin America
  63. 63. Business goals and objectives Prioritized, measurable goals and objectives. User tasks Researched, prioritized user tasks.
  64. 64. Define user information needs and tasks
  65. 65. Prioritize user flow and content hierarchy
  66. 66. Map to layout and discuss functionality and interactions
  67. 67. 3 ways to encourage... @REBEKAHCANCINO 1)  Design a meeting differently 2)  Get executives involved 3)  Team up
  68. 68. And so... JUST TO WRAP THINGS UP
  69. 69. COLLABORATION AND CO-DEIGN ARE TO BUILDING THE INTERCONNECTED EXPERIENCES OF THE future. essential @REBEKAHCANCINO
  70. 70. A CULTURE OF SETS THE STAGE FOR SUCCESSFUL AND . openness collaboration co-design @REBEKAHCANCINO
  71. 71. 1)  PERSONAL OPENNESS be humble 2)  ACTIVE OPENNESS just jump in 3)  OUTWARD OPENNESS start with heart 4)  EXPONENTIAL OPENNESS join forces Ways to champion openness @REBEKAHCANCINO
  72. 72. Let’s do this
  73. 73. togetherly.co @REBEKAHCANCINO Thanks, y’all!

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