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The Future of SEO and 2014 Job Outlook: NYU Guest Lecture
1.
The Future of
SEO November 25, 2013
2.
@Rhea CEO Outspoken Media, Inc. Troy, NY
3.
How did I
get here?
4.
4
5.
How do most
of us get here?
6.
Most of us didn’t
get a DIGITAL MARKETING degree at…
7.
We didn’t have
a badass mentor.
8.
We didn’t inherit the family business.
9.
Educational Backgrounds of SEOs
& Digital Marketers Survey conducted on 9/24/2013 285 responses as of the following screenshots
10.
11.
No minimum educational requirements
for industry employment
12.
13.
91% Did not take
any online marketing, search marketing, digital marketing, or related courses in school.
14.
YOU are the exception.
15.
16.
17.
Why are there
so few programs dedicated to digital marketing?
18.
Until recent years
there was no degree in digital marketing
19.
Unfortunately, more is being
offered.
20.
Internet Marketing MS e-Business
MS New Media Institute Certification eCommerce MS
21.
22.
Traditional academia cannot develop
curriculum fast enough to include the rapidly changing environment of digital technology
23.
First use of
“SEO” circa 1997 Google founded Sept 4, 1998
24.
The Internet literally
moves at the speed of light
25.
26.
Less diversity, but
greater complexity in search
27.
28.
29.
http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
30.
Even then, Google
itself is outdated and missing indepth articles
31.
Search is more
complex than the…
32.
33.
34.
34
35.
Spend is increasing. Search
still dominates. 35
36.
But we’re struggling
to find the talent that industry growth demands!
37.
Fortunately, you’re positioned better
than ever
38.
Internet
39.
Smart phones
40.
41.
Which means you
have an advantage if you seize the opportunity.
42.
PROMOTE YOURSELF!
43.
Google is a
bot. Control the bot. SEO isn’t rocket science. 43
44.
CLAIM YOUR NAME!
45.
46.
47.
48.
OPTIMIZE YOUR PROFILES
49.
50.
IS THERE A FIELD?
51.
FILL IT.
52.
LEVERAGE SOCIAL MEDIA
53.
53
54.
Test. Play. Test. Play.
55.
Want a bonus slide?
56.
Follow instructions Relevant experience Professionalism Catch
my attention No drama Did your homework Want a career Aren’t in it for the fame Accountability (me & you) 56
57.
Say hello! rhea@outspokenmedia.com t: @Rhea
| @outspokenmedia
Download now