The Future of SEO and 2014 Job Outlook: NYU Guest Lecture

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Presented to NYU Graduate Integrated Marketing class.

Published in: Education, Technology, Business

The Future of SEO and 2014 Job Outlook: NYU Guest Lecture

  1. 1. The Future of SEO November 25, 2013
  2. 2. @Rhea CEO Outspoken Media, Inc. Troy, NY
  3. 3. How did I get here?
  4. 4. 4
  5. 5. How do most of us get here?
  6. 6. Most of us didn’t get a DIGITAL MARKETING degree at…
  7. 7. We didn’t have a badass mentor.
  8. 8. We didn’t inherit the family business.
  9. 9. Educational Backgrounds of SEOs & Digital Marketers Survey conducted on 9/24/2013 285 responses as of the following screenshots
  10. 10. No minimum educational requirements for industry employment
  11. 11. 91% Did not take any online marketing, search marketing, digital marketing, or related courses in school.
  12. 12. YOU are the exception.
  13. 13. Why are there so few programs dedicated to digital marketing?
  14. 14. Until recent years there was no degree in digital marketing
  15. 15. Unfortunately, more is being offered.
  16. 16. Internet Marketing MS e-Business MS New Media Institute Certification eCommerce MS
  17. 17. Traditional academia cannot develop curriculum fast enough to include the rapidly changing environment of digital technology
  18. 18. First use of “SEO” circa 1997 Google founded Sept 4, 1998
  19. 19. The Internet literally moves at the speed of light
  20. 20. Less diversity, but greater complexity in search
  21. 21. http://www.google.com/intl/en/insidesearch/howsearchworks/algorithms.html
  22. 22. Even then, Google itself is outdated and missing indepth articles
  23. 23. Search is more complex than the…
  24. 24. 34
  25. 25. Spend is increasing. Search still dominates. 35
  26. 26. But we’re struggling to find the talent that industry growth demands!
  27. 27. Fortunately, you’re positioned better than ever
  28. 28. Internet
  29. 29. Smart phones
  30. 30. Which means you have an advantage if you seize the opportunity.
  31. 31. PROMOTE YOURSELF!
  32. 32. Google is a bot. Control the bot. SEO isn’t rocket science. 43
  33. 33. CLAIM YOUR NAME!
  34. 34. OPTIMIZE YOUR PROFILES
  35. 35. IS THERE A FIELD?
  36. 36. FILL IT.
  37. 37. LEVERAGE SOCIAL MEDIA
  38. 38. 53
  39. 39. Test. Play. Test. Play.
  40. 40. Want a bonus slide?
  41. 41. Follow instructions Relevant experience Professionalism Catch my attention No drama Did your homework Want a career Aren’t in it for the fame Accountability (me & you) 56
  42. 42. Say hello! rhea@outspokenmedia.com t: @Rhea | @outspokenmedia

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