The document discusses reducing digital clutter by cleaning up unused and abandoned content. It describes how personal behaviors around collecting and storing content can impact an organization's overall content management. The document also provides examples of how some organizations are addressing this issue through defined content policies, governance, and assigning ownership of content areas. Mayo Clinic is highlighted for their success in getting internal content under control by establishing the right teams, defined content policies, and over 45 individual user personas.
4. #NowWhat16@mgrocki
How personal behavioral patterns affect the
content we produce and manage
1
How organizational culture and behavior
impacts the content they produce and
manage
2
Map out effective practices and tactics to
align individual behavioral patterns with
organizational approaches to content
3
TODAY
35. “CONTENT MANAGEMENT IS VERY
MUCH A PAIN POINT FOR
CONSUMERS, AS VIDEO IS
STORAGE-INTENSIVE AND
FIGURING OUT HOW TO PRODUCE
POLISHED, SHAREABLE CONTENT
FROM HOURS OF FOOTAGE CAN
BE TRYING.” - GoPro
45. Stapler
A. One-handed grasping
B. Curved tip reload (with optional flexible introducer)
C. Backend reloads enables thick tissue stapling
D. Enhanced visualization
E. What happens if it breaks?
55. #NowWhat16@mgrocki
“We used to help people make
[naughty word] websites faster.
Now we have procedures in
place to better serve our
internal users.”
- Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
56. HOW DID MAYO DO IT?
3. The right team
1. Defined content
policies
2. Over 45 individual
personas
64. #NowWhat16@mgrocki
Ownership, governance, and
measurement can help provide the
motivation needed for individuals,
teams, and organizations to be more
accountable for the content they
create, triggering reduced back end
digital clutter.