From Confab Central 2017 in Minneapolis, Minnesota - June 8, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you’ve rallied the team, and now you have a dream. Here’s the thing: Your dream isn’t going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn’t been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we help teams understand the reality of content management, and set expectations accordingly? How do we balance the rigidity of a content model with the creative flow of a marketing team? More than anything, how do we get everyone on the same page—from ideation to CMS help text?
It's called “reification,” and it's the act of making something real. We’re not talking code. We’re not talking CMS selection. We’re simply talking about helping those we work with understand the content management landscape through a common language and practical questions. Let’s take the best case scenario and get it closer to a real life scenario. Let's make things real.
In this session, you’ll learn how to:
* More effectively plan content projects for both the editors and the CMS.
* Balance the complexity of a content model with the talents and efficiencies of the editorial team.
* Account for structural needs while still maintaining discussion of messaging and overall branding.
* Better communicate how content models affect the final usability of the CMS.
ARE NOT THE PROBLEM
Title Short Title
Content Break Points
Another Ad Banner
WE STILL KIND OF
MAKING OUR WORK
watch for ambiguity or
inconsistency that will
trip up design.”
- Eric Evans
author, Domain-Driven Design
When we say:
A conceptual term for the collection of content types,
attributes, relationships and datatypes in place to
accurately describe a logical domain of content.
In other words:
How pages, blocks, and other content are shaped and work
together within the CMS.
GET REAL, DUDE
The Balance of Message and Structure
The Priority of the Machine
Permanence vs. Flexibility
Communicate the Purpose
THE BALANCING ACT:
OR, THE DIFFERENCE BETWEEN
“WE CAN” AND “WE SHOULD”
How do we balance the rigidity of a
content model with the creative
ﬂow of a marketing team?
“If we have learned anything
at all in this century, it is that
all new technologies will be
put to use, sooner or later, for
better or worse, as it is in our
nature to do.”
- Lewis Thomas
Section Home Page
General Text Page
Link List Block
MORE GENERIC PAGE