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Organizations love to produce content, but the majority suck at making it available to internal resources and external audiences. In the race to provide more content for our audiences, we’ve created a systematic web of back-end digital clutter. In this talk, you’ll see how a cluttered internal content environment at a leading medical device company meant the difference between life and death. Fret not—we can fix this. Matthew will demonstrate how organizations in healthcare, technology, and financial services are cleaning up the back of their house, and how it has translated to richer content experiences for their audiences.
After this session, you will:
Understand the impact of fractured content on an organization
Establish an actionable plan to reduce digital clutter
Receive best practices on how content can be reused internally and externally
From the 2016 Now What? Conference: www.nowwhatconference.com