Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Reducing Digital Clutter: How to Clean Up the Back of Your House by Matt Grocki (Now What? Conference 2016)

377 views

Published on

Organizations love to produce content, but the majority suck at making it available to internal resources and external audiences. In the race to provide more content for our audiences, we’ve created a systematic web of back-end digital clutter. In this talk, you’ll see how a cluttered internal content environment at a leading medical device company meant the difference between life and death. Fret not—we can fix this. Matthew will demonstrate how organizations in healthcare, technology, and financial services are cleaning up the back of their house, and how it has translated to richer content experiences for their audiences.

After this session, you will:

Understand the impact of fractured content on an organization
Establish an actionable plan to reduce digital clutter
Receive best practices on how content can be reused internally and externally

From the 2016 Now What? Conference: www.nowwhatconference.com

Published in: Internet
  • Be the first to comment

  • Be the first to like this

Reducing Digital Clutter: How to Clean Up the Back of Your House by Matt Grocki (Now What? Conference 2016)

  1. 1. REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE 
 Ma#hew Grocki
 First Chair Partners firstchairpartners.com @mgrocki #NowWhat16
  2. 2. #NowWhat16@mgrocki • Cofounder - First Chair Partners • 20 year content and digital strategy nerd • Avid digital behaviorist
  3. 3. #NowWhat16@mgrocki How personal behavioral patterns affect the content we produce and manage 1 How organizational culture and behavior impacts the content they produce and manage 2 Map out effective practices and tactics to align individual behavioral patterns with organizational approaches to content 3 TODAY
  4. 4. YOUR AUDIENCE YOUR ORGANIZATION FRONT OF THE HOUSE BACK OF THE HOUSE
  5. 5. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO

  6. 6. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO

  7. 7. 5
 X
 35
 =
 ?
X
 15
 X
 2

  8. 8. 5,250 gallons of “achievement”
  9. 9. “awe”
  10. 10. “awe shit”
  11. 11. #NowWhat16@mgrocki Physical interactionCONTENT BEHAVIORS + Emotional dependance
  12. 12. THE MINIMALIST THE CURATOR THE STOWAWAY THE POST-IT WARRIOR
  13. 13. HOW DO YOU COLLECT CONTENT? WHERE DO YOU STORE YOUR INFORMATION?
  14. 14. WHAT ABOUT OUR DIGITAL CONTENT?
  15. 15. #NowWhat16@mgrocki YOUR PERSONAL DIGITAL HABITS AFFECT YOUR COMPANY’S CONTENT
  16. 16. #NowWhat16@mgrocki Bernhard Kappe
  17. 17. #NowWhat16@mgrocki
  18. 18. #NowWhat16@mgrocki “In 2013, GoPro users uploaded to YouTube 2.8 years worth of video” - Los Angeles Times
  19. 19. “CONTENT MANAGEMENT IS VERY MUCH A PAIN POINT FOR CONSUMERS, AS VIDEO IS STORAGE-INTENSIVE AND FIGURING OUT HOW TO PRODUCE POLISHED, SHAREABLE CONTENT FROM HOURS OF FOOTAGE CAN BE TRYING.” - GoPro
  20. 20. TIME MOTIVATION ACCOUNTABILITY WHY DO WE ABANDON OUR CONTENT?
  21. 21. @mgrocki #NowWhat16 PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO

  22. 22. @mgrocki ORGANIZATIONAL APPROACHES TO CONTENT #NowWhat16 This TACTICAL EVOLVING NOT THEIR BUSINESS IMPERFECT
  23. 23. ORGANIZATIONAL CULTURE Micro Macro Locations Occupations Platforms Offices People Communities
  24. 24. WHERE DOES THE CONTENT GO?
  25. 25. Stapler A. One-handed grasping B. Curved tip reload (with optional flexible introducer) C. Backend reloads enables thick tissue stapling D. Enhanced visualization E. What happens if it breaks?
  26. 26. WHERE DOES THE CONTENT GO?
  27. 27. #NowWhat16@mgrocki “ORGANIZATIONS ARE SO BUSY LOOKING FORWARD, THEY RARELY HAVE THE TIME TO LOOK BACK AND CLEAN UP THEIR CONTENT” - Hilary Marsh
  28. 28. #NowWhat16@mgrocki PROCESS DRIVES TOOLS2 OPPORTUNITIES TO ORGANIZE BACK END CONTENT 1 RIGHT PEOPLE ON THE BUS 3 REDUCE NET NEW CONTENT
  29. 29. 1
  30. 30. 2
  31. 31. 3
  32. 32. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO

  33. 33. 750,000 CONTENT ASSETS 6,800 CONTENT AUTHORS 2,326 DIGITAL PROPERTIES
  34. 34. #NowWhat16@mgrocki “We used to help people make [naughty word] websites faster. Now we have procedures in place to better serve our internal users.” - Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
  35. 35. HOW DID MAYO DO IT? 3. The right team 1. Defined content policies 2. Over 45 individual personas
  36. 36. #NowWhat16@mgrocki PERSONAL BEHAVIORS ORGANIZATIONAL BEHAVIORS WHO’S DOING IT RIGHT WHAT YOU CAN DO

  37. 37. WHAT CAN YOU DO? STRATEGIC TACTICAL
  38. 38. PUSH FOR POLICY STRATEGIC
  39. 39. TACTICAL OWNERSHIP MAKES IT PERSONAL
  40. 40. GOVERNANCE DRIVES ACCOUNTABILITY TACTICAL
  41. 41. MEASUREMENT QUANTIFIES SUCCESS TACTICAL
  42. 42. #NowWhat16@mgrocki Ownership, governance, and measurement can help provide the motivation needed for individuals, teams, and organizations to be more accountable for the content they create, triggering reduced back end digital clutter.
  43. 43. THANK YOU
 Matthew Grocki
 First Chair Partners
 www.firstchairpartners.com @mgrocki #NowWhat16

×