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How to use social media for career success!

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  1. 1. What You Don’t Know About Using SocialNetworking: Tips and Tricks to Find, Be Found andGet Hired Click to edit subtitleMiriam Salpeter, M.A.Job Search/Socialto editCoach Click Media subtitleKeppie Careers to edit subtitle
  2. 2. Miriam Salpeter – Job Search/Social Media CoachKeppie Careers @Keppie_CareersEmpowering job seekers and small business owners by offering practical social mediaand job search coaching and by writing resumes for over 14 years.Author of Social Networking for Career Success. Featured guest on CNN, columnist for U.S.News & World Reports’ On Careers. Quoted in: The Wall Street Journal, The New YorkTimes and other major media outlets.Notable mentions“Top 10 job tweeter you should be following.” – CNN”Monster 11 for 2011: Career Experts Who Can Help Your Job Search.” –“Top 15 Career Thought Leader” – Quintessential CareersA Vice President for a Wall Street firm prior to earning a master’s degree from ColumbiaUniversity in the City of New York. Headed Career Action Center, Rollins School of PublicHealth of Emory University.Blogs/Resources••• 1
  3. 3. Find and Be FoundWhat can social media do for you? 2
  4. 4. Why optimize your profiles? Of 800 U.S. respondents asked about hiring tools in a Jobvite survey: • 87% use LinkedIn • 55% Use Facebook • 47% use Twitter • 89% will use social networks for recruiting • 2/3 have hired using social media From: Jobvite Recruiting Survey, 2011 3
  5. 5. Keywords 4
  6. 6. KeywordsTools to identify good keywords: Photo by scjody 5
  7. 7. KeywordsWordle -- ( Crowd ( Manager Job Description: 6
  8. 8. Be Found: LinkedIn• Pay special attention to your headline – use keywords 7
  9. 9. Be Found: LinkedIn 8
  10. 10. Be found: LinkedIn 9
  11. 11. Be found: LinkedIn 10
  12. 12. Find People: LinkedIn Advanced Search by: Industry, Location, Degree of separation, Function, Company Size, When joined and more! 11
  13. 13. Be Found: Twitter groups_b12864 12
  14. 14. Find People: TwitterFind Twitter chats. Google {Twitter chat, Keppie Careers} 13
  15. 15. Find and Be found: Facebook • Use a vanity URL: • Completely fill in your bio. Set privacy to allow “everyone” to see: Bio and Favorite Quotations and Website. • In privacy settings, create a public listing for search engines. 14
  16. 16. Be Found: Google+ • Complete your Google Profile. (Keywords) • Introduction = similar to your LinkedIn summary • Make sure your profile is visible in search • Pay attention to where your G+ info shows up: • Recent employment = roll over view • Occupation = headline 15
  17. 17. Find people: Google+ 16
  18. 18. My Book and eGuide 17
  19. 19. Keep in touchhttp://www.keppiecareers.comhttp://www.socialnetworkingforcareersuccess.comhttp://www.getasocialresume.comConnect with me on LinkedIn and Twitter @Keppie_CareersOn Google+ +MiriamSalpeter and on Facebook – Keppie Careers 18