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We all want to create useful, usable content—and we want to deliver that content to the right users. But how do we know what works? And how do we use these insights to inform and adapt our content strategy? What does success look like?
Join us as we relate content goals to relevant and meaningful success metrics in order to quantitatively assess the quality of our web content and the efficacy of our content strategy. Say hello to positive change on the web!
Join us and learn to:
Translate strategic business objectives into measurable content goals
Find the right metrics for the right goals (and how to avoid misleading metrics
Measure and adapt your content strategy
Effectively present analytics data to engage content stakeholders and inform their work on the web
Configure Google Analytics to support your measurement plan
Rick Allen has worked on the web his entire career to help shape communications and content strategy. Rick is co-founder of Meet Content, an online resource aiming to empower higher education to create and sustain web content that works. As principal of ePublish Media, Inc., a content strategy consultancy in Boston, Mass., Rick partners with organizations big and small to drive and sustain bold goals.