"Making things real: Content strategy for realistic content management" - Confab Intensive 2017
From Corey Vilhauer's workshop "Making things real: Content strategy for realistic content management" at Confab Intensive 2017 in Denver, Colorado.
Everyone has a plan. Until reality sets in.
You've seen it all before. A marketing team that's created unreasonable expectations. A designer who's looking to break barriers—without regard to the content model. The myth of personalization. The dangers of the completely customizable website.
And now it's your job to bridge the gap between dreams and usable web programming. How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.
THE EXPECTATION BARRIER:
OR, OUR DREAMS ARE
How do we help teams understand
the reality of content management,
and set expectations accordingly?
THESE ARE ALL
Title Short Title
Content Break Points
Another Ad Banner
WE STILL KIND OF
MAKING OUR WORK
watch for ambiguity or
inconsistency that will
trip up design.”
- Eric Evans
author, Domain-Driven Design
When we say:
A conceptual term for the collection of content types,
attributes, relationships and datatypes in place to
accurately describe a logical domain of content.
In other words:
How pages, blocks, and other content are shaped and work
together within the CMS.
use ur words pls
The Balance of Message and Structure
The Priority of the Machine
Permanence vs. Flexibility
Communicate the Purpose
THE BALANCING ACT:
OR, THE DIFFERENCE BETWEEN
“WE CAN” AND “WE SHOULD”
How do we balance the rigidity of a
content model with the creative
ﬂow of a marketing team?
“If we have learned anything
at all in this century, it is that
all new technologies will be
put to use, sooner or later, for
better or worse, as it is in our
nature to do.”
- Lewis Thomas
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