The Open Manifesto    Matt Thompson, Mozilla          @OpenMatt       www.openmatt.org
How has theconversation evolved?
“digital revolution!”
blah     blah    blah blah                            blahah blah          blah blah          blah           blah blah   b...
sober re-evaluation
separating hype from reality
“the soft, squishy  human stuff”
blah     blah    blah blah                            blahah blah          blah blah          blah           blah blah   b...
Content is no longer king.
Meaningful engagement  & participation is.
How do we move from   communication to collaboration?
Technology is not interesting --        our mission is.
The web won’tsave the world.
But smartercollaboration will.
?
“sign our petition!”
“give us money!”
“sign our petition!”
“give us money!”
“sign our petition!”
“give us money!”
“sign our petition!”
“give us money!”
400 staff20,000 contributors
?
5 big questions
?1) How do we use the web to     enable smartercollaboration in our orgs?
collaborationcommunication
?  2) How do we extend that collaboration beyond thewalls of the organization?
?3) How do we instil relentless   focus as a core value?
?4) How do we become     more agile?
?5) How do we make it fun?           :)
?
Think small.  Do less.Work open.
The Open Manifesto
Think small.
starthere
The Minimum Viable Product         (MVP)
Do less.
“dances with hedgehogs”
focus here
Work open.
making it easier for others to help us
Think small.
1) Going deep vs. wide.   Focus on empowering smallgroups of people to do big things.
2) The MVP:“Minimum Viable Product.”  What’s the least we can do?
3) Rapid prototypingContinuous iteration and      baby steps
1) Going deep vs. wide.
you
“mavens”   “cream of the crop”                             activistscommunity members                                     ...
design for participation
empowering small groups   to do big things         +           = AWESOME geeks   innovators in         other spaces
“hybrid innovation”             +           =developers       filmmakers   “the future of                              web ...
“hybrid innovation”             +               =developers       educators       webmaking for                           ...
“hybrid innovation”             +                 =developers       learning &         new ways to                 assessm...
“hybrid innovation”             +                 =developers       journalists         open source                       ...
2) The MVP:“Minimum Viable Product.”  What’s the least we can do?
what’s the least amount of work           we can do....  ...to deliver a small amount of incremental value quickly?
what’s out of scope  for “version 0.1?”
Make lists of good ideasyou’re not going to do.         (Yet.)
Projects! Tools!    Events!
Projects! Tools!        Events!about    news   support
Projects! Tools!           Events!   about    news    supportpartners      donate!       social                           ...
Projects! Tools!           Events!   about    news   supportpartners    donate!      social                        media  ...
“Minimum Viable Product:”  What’s the least we can do      for version 0.1?
Projects! Tools!           Events!   about    news   supportpartners    donate!      social                        media  ...
3) Rapid prototypingContinuous iteration and      baby steps.
The act of making somethingchanges our understanding of  what we’re trying to make.
The act ofmakingsomethingchanges ourunderstandingof what we’retrying to make.
design a little.build a little.test a little.(rinse and repeat)
Agilityis King.
Think small.  Do less.Work open.
How do we makerelentless focus   a core value?
How do we focus our digitalstrategy on the sweet spot?
The Hedgehog:passion | skills | resources                  Jim Collins, From Good to Great
passion
passionskill
passion           focus                           hereskill         resources
passionskill         resources
Have the courage to say  “no thank you”  to what doesn’t fit
Bad Idea Detector!
“It seemed like a good idea       at the time...”
passion        x       xskill       x   resources
passion          xskill         resources
Think small.  Do less.Work open.
“transparency” for its own sake
Making it easier forothers to help you.
Making it easier forothers to help you.   (Inside and out.)
Work open• Faster, smarter, easier collaboration• Eliminate dumb collaboration cost and  barriers• Working in the open. Pu...
June 23 - Sep 23
?
1) Open meetings.
2) Open planning.
3) Open documents &      resources
4) Open testing & QA
“The 17,394 things Mozilla is working on”
5) Open collaboration and empowerment
Key Takeaways:• The tools are dead simple
wikis   blogs                                 etherpads                                    TwitterHow-To’s                ...
the world’s greatestKnowledge Management  System already exists!
Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost
Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment
Key Takeaways:•   The tools are dead simple•   Automate or eliminate transaction cost•   Design for self-service & empower...
Key Takeaways:•   The tools are dead simple•   Automate or eliminate transaction cost•   Design for self-service & empower...
?     25%                 50%   easy!           25%closed /private
25%                       50%              25%     “What would happen if thisinformation fell into the right hands?”
Key Takeaways:•   The tools are dead simple•   Automate or eliminate transaction cost•   Design for self-service & empower...
“the inside-out paradox”
The best internal communication   is PUBLIC communication
Key Takeaways:•   The tools are dead simple•   Automate or eliminate transaction cost•   Design for self-service & empower...
Think small.  Do less.Work open.
The Open Manifesto    Matt Thompson, Mozilla          @OpenMatt       www.openmatt.org
?
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla D...
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The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla Drumbeat

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How do we get beyond "blah blah blah?" How can non-profits use the web to get more done -- instead of drowning in chatter, overload, and distraction? How do we empower our supporters to participate and engage in depth, instead of just talking at them? How do we use the web as a smart collaboration engine, instead of just another communications medium?

In this keynote presentation and discussion, Matt Thompson, Chief Storyteller for the Mozilla Foundation, will share what he's learned from successes and failures in the space. His new mantra -- "think small, do less, work open" -- is a six-word manifesto for organizations seeking smarter collaboration, greater focus and agility, and reduced mental clutter and transaction cost.

In a world of overflowing inboxes and shrinking attention spans, content is no longer king -- meaningful engagement and participation is. So what can we learn from how leading organizations are using open web tools and thinking to let their audiences in, tap greater human potential, and unlock hidden superpowers? Join us for a lively exploration into where the web is headed.

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The Open Manifesto: how to work smarter, supercharge collaboration and (maybe) change the world | Matt Thompson, Mozilla Drumbeat

  1. 1. The Open Manifesto Matt Thompson, Mozilla @OpenMatt www.openmatt.org
  2. 2. How has theconversation evolved?
  3. 3. “digital revolution!”
  4. 4. blah blah blah blah blahah blah blah blah blah blah blah blah blah blah blahblah blah blahblah blah blah blah blah blah blah blah blahblah blah blah blah blah blah bla blah blah blah blah blah blah blah blah blah
  5. 5. sober re-evaluation
  6. 6. separating hype from reality
  7. 7. “the soft, squishy human stuff”
  8. 8. blah blah blah blah blahah blah blah blah blah blah blah blah blah blah blahblah blah blahblah blah blah blah blah blah blah blah blahblah blah blah blah blah blah bla blah blah blah blah blah blah blah blah blah
  9. 9. Content is no longer king.
  10. 10. Meaningful engagement & participation is.
  11. 11. How do we move from communication to collaboration?
  12. 12. Technology is not interesting -- our mission is.
  13. 13. The web won’tsave the world.
  14. 14. But smartercollaboration will.
  15. 15. ?
  16. 16. “sign our petition!”
  17. 17. “give us money!”
  18. 18. “sign our petition!”
  19. 19. “give us money!”
  20. 20. “sign our petition!”
  21. 21. “give us money!”
  22. 22. “sign our petition!”
  23. 23. “give us money!”
  24. 24. 400 staff20,000 contributors
  25. 25. ?
  26. 26. 5 big questions
  27. 27. ?1) How do we use the web to enable smartercollaboration in our orgs?
  28. 28. collaborationcommunication
  29. 29. ? 2) How do we extend that collaboration beyond thewalls of the organization?
  30. 30. ?3) How do we instil relentless focus as a core value?
  31. 31. ?4) How do we become more agile?
  32. 32. ?5) How do we make it fun? :)
  33. 33. ?
  34. 34. Think small. Do less.Work open.
  35. 35. The Open Manifesto
  36. 36. Think small.
  37. 37. starthere
  38. 38. The Minimum Viable Product (MVP)
  39. 39. Do less.
  40. 40. “dances with hedgehogs”
  41. 41. focus here
  42. 42. Work open.
  43. 43. making it easier for others to help us
  44. 44. Think small.
  45. 45. 1) Going deep vs. wide. Focus on empowering smallgroups of people to do big things.
  46. 46. 2) The MVP:“Minimum Viable Product.” What’s the least we can do?
  47. 47. 3) Rapid prototypingContinuous iteration and baby steps
  48. 48. 1) Going deep vs. wide.
  49. 49. you
  50. 50. “mavens” “cream of the crop” activistscommunity members volunteerscolleaguesinvestors partners donors friends & early adopters family
  51. 51. design for participation
  52. 52. empowering small groups to do big things + = AWESOME geeks innovators in other spaces
  53. 53. “hybrid innovation” + =developers filmmakers “the future of web video”
  54. 54. “hybrid innovation” + =developers educators webmaking for kids
  55. 55. “hybrid innovation” + =developers learning & new ways to assessment recognize skills specialists
  56. 56. “hybrid innovation” + =developers journalists open source news innovation
  57. 57. 2) The MVP:“Minimum Viable Product.” What’s the least we can do?
  58. 58. what’s the least amount of work we can do.... ...to deliver a small amount of incremental value quickly?
  59. 59. what’s out of scope for “version 0.1?”
  60. 60. Make lists of good ideasyou’re not going to do. (Yet.)
  61. 61. Projects! Tools! Events!
  62. 62. Projects! Tools! Events!about news support
  63. 63. Projects! Tools! Events! about news supportpartners donate! social media gallery “get involved”
  64. 64. Projects! Tools! Events! about news supportpartners donate! social media gallery “get involved” newsletter
  65. 65. “Minimum Viable Product:” What’s the least we can do for version 0.1?
  66. 66. Projects! Tools! Events! about news supportpartners donate! social media gallery “get involved” newsletter
  67. 67. 3) Rapid prototypingContinuous iteration and baby steps.
  68. 68. The act of making somethingchanges our understanding of what we’re trying to make.
  69. 69. The act ofmakingsomethingchanges ourunderstandingof what we’retrying to make.
  70. 70. design a little.build a little.test a little.(rinse and repeat)
  71. 71. Agilityis King.
  72. 72. Think small. Do less.Work open.
  73. 73. How do we makerelentless focus a core value?
  74. 74. How do we focus our digitalstrategy on the sweet spot?
  75. 75. The Hedgehog:passion | skills | resources Jim Collins, From Good to Great
  76. 76. passion
  77. 77. passionskill
  78. 78. passion focus hereskill resources
  79. 79. passionskill resources
  80. 80. Have the courage to say “no thank you” to what doesn’t fit
  81. 81. Bad Idea Detector!
  82. 82. “It seemed like a good idea at the time...”
  83. 83. passion x xskill x resources
  84. 84. passion xskill resources
  85. 85. Think small. Do less.Work open.
  86. 86. “transparency” for its own sake
  87. 87. Making it easier forothers to help you.
  88. 88. Making it easier forothers to help you. (Inside and out.)
  89. 89. Work open• Faster, smarter, easier collaboration• Eliminate dumb collaboration cost and barriers• Working in the open. Pushing out of email and into the cloud.• "Collaborative flow." Everyone rowing together. • Empowerment and self-service.
  90. 90. June 23 - Sep 23
  91. 91. ?
  92. 92. 1) Open meetings.
  93. 93. 2) Open planning.
  94. 94. 3) Open documents & resources
  95. 95. 4) Open testing & QA
  96. 96. “The 17,394 things Mozilla is working on”
  97. 97. 5) Open collaboration and empowerment
  98. 98. Key Takeaways:• The tools are dead simple
  99. 99. wikis blogs etherpads TwitterHow-To’s community calls public chat
  100. 100. the world’s greatestKnowledge Management System already exists!
  101. 101. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost
  102. 102. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment
  103. 103. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment• Test early and often
  104. 104. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment• Test early and often• Start with the stuff that’s easy
  105. 105. ? 25% 50% easy! 25%closed /private
  106. 106. 25% 50% 25% “What would happen if thisinformation fell into the right hands?”
  107. 107. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment• Test early and often• Start with the stuff that’s easy• The biggest benefits are internal
  108. 108. “the inside-out paradox”
  109. 109. The best internal communication is PUBLIC communication
  110. 110. Key Takeaways:• The tools are dead simple• Automate or eliminate transaction cost• Design for self-service & empowerment• Test early and often• Start with the stuff that’s easy• The biggest benefits are internal• Start today. Don’t ask permission.
  111. 111. Think small. Do less.Work open.
  112. 112. The Open Manifesto Matt Thompson, Mozilla @OpenMatt www.openmatt.org
  113. 113. ?

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