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From MinneWebCon 2017 in Minneapolis, Minnesota - May 1, 2017
Everyone has a plan. Until reality sets in.
You've done the interviews, and you've rallied the team, and now you have a dream. Here's the thing: Your dream isn't going to work. No dream ever does. Instead, your dream is going to cause disappointment and frustration, because it hasn't been paired with the content management robots that will eventually serve and store your future website.
How do we prepare our dreams so they can function within the cold world of web programming? How do we take what we want and translate it into something usable? How do we take someone's ideas and turn them into a usable web implementation, navigating the constraints and pitfalls of project dreams, organizational bias, and unrealistic expectations?
It's called "reification," and it's the act of making something real. We're not talking code. We're not talking CMS selection. We're simply talking about helping those we work with understand the content management landscape though a common language and practical questions. Let's take the best case scenario and get it closer to a real life scenario. Let's make things real.