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"Small CS: A Shoestring Approach to Content Strategy" by Corey Vilhauer at Confab Higher Ed 2015
"Small CS: A Shoestring Approach to Content Strategy," a talk about making content strategy smaller, more accessible, and easier for small teams. Given by Corey Vilhauer at Confab Higher Ed 2015 in New Orleans, LA.
"Small CS: A Shoestring Approach to Content Strategy," a talk about making content strategy smaller, more accessible, and easier for small teams. Given by Corey Vilhauer at Confab Higher Ed 2015 in New Orleans, LA.
The Can-Am Connection vs. Bob
Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
The Can-Am Connection vs. Bob
Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant
The Can-Am Connection vs. Bob
Orton and The Magnificent Muraco Billy Jack Haynes vs. Hercules Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook Harley Race vs. Junkyard Dog The Dream Team vs. The Rougeau Brothers Roddy Piper vs. Adrian Adonis The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana Butch Reed vs. Koko B. Ware Ricky Steamboat vs. Randy Savage The Honky Tonk Man vs. Jake Roberts The Iron Sheik and Nikolai Volkoff vs. The Killer Bees Hulk Hogan vs. Andrè the Giant Ricky Steamboat vs. Randy Savage
Gathering Requirements Interviewing Site Visitors
Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar
Gathering Requirements Interviewing Site Visitors
Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING TESTIMONIALS
Gathering Requirements Interviewing Site Visitors
Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar IMPROVING SEARCH
Gathering Requirements Interviewing Site Visitors
Quantitative Content Inventory Qualitative Content Audit Card Sorting Site Map Content Modeling Annotated Wireframes Message Architecture Web Style Guide Site User Testing Content Creation Editorial Calendar CREATING A NEW SITE
QUICK GUT CHECKS 1. Given
[A TASK], what is your first impression? Is this clear enough? What do you think is the intended action What would your next step be?
“Were you able to find
everything easily on the site today?” “No. I searched for Biology twice and it never showed up. I finally found it listed as Life Science.”“Why does clicking on the map give me a PDF that I can barely see on my phone?” “Yup! Everything is perfect! Carry on!” “Yup! Everything is perfect! Carry on!”
“We need to spread our
budget over two years, so we’re going to do a basic mobile site now and go responsive next year.” “We need to focus first and foremost on admissions content, because that’s where our money comes from.” “We have a big fundraising campaign, and key source of our donors depend on our annual report.”
Academics Admissions Campus Life Majors
Alumni April June September November 2015 URL Title Updates 2016 Future 2017 InitiativesContent Academics April Admissions June Campus Life Alumni September November