"Small CS: A Shoestring Approach to Content Strategy," a talk about making content strategy smaller, more accessible, and easier for small teams. Given by Corey Vilhauer at Confab Higher Ed 2015 in New Orleans, LA.
7. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco
Billy Jack Haynes vs. Hercules
Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook
Harley Race vs. Junkyard Dog
The Dream Team vs. The Rougeau Brothers
Roddy Piper vs. Adrian Adonis
The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana
Butch Reed vs. Koko B. Ware
Ricky Steamboat vs. Randy Savage
The Honky Tonk Man vs. Jake Roberts
The Iron Sheik and Nikolai Volkoff vs. The Killer Bees
Hulk Hogan vs. Andrè the Giant
8. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco
Billy Jack Haynes vs. Hercules
Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook
Harley Race vs. Junkyard Dog
The Dream Team vs. The Rougeau Brothers
Roddy Piper vs. Adrian Adonis
The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana
Butch Reed vs. Koko B. Ware
Ricky Steamboat vs. Randy Savage
The Honky Tonk Man vs. Jake Roberts
The Iron Sheik and Nikolai Volkoff vs. The Killer Bees
Hulk Hogan vs. Andrè the Giant
11. The Can-Am Connection vs. Bob Orton and The Magnificent Muraco
Billy Jack Haynes vs. Hercules
Hillbilly Jim, Haiti Kid, and Little Beaver vs. King Kong Bundy, Little Tokyo, and Lord LIttlebrook
Harley Race vs. Junkyard Dog
The Dream Team vs. The Rougeau Brothers
Roddy Piper vs. Adrian Adonis
The Hart Foundation and Dangerous Danny Davis vs. The British Bulldogs and Tito Santana
Butch Reed vs. Koko B. Ware
Ricky Steamboat vs. Randy Savage
The Honky Tonk Man vs. Jake Roberts
The Iron Sheik and Nikolai Volkoff vs. The Killer Bees
Hulk Hogan vs. Andrè the Giant
Ricky Steamboat vs. Randy Savage
24. Gathering Requirements
Interviewing Site Visitors
Quantitative Content Inventory
Qualitative Content Audit
Card Sorting
Site Map
Content Modeling
Annotated Wireframes
Message Architecture
Web Style Guide
Site User Testing
Content Creation
Editorial Calendar
25. Gathering Requirements
Interviewing Site Visitors
Quantitative Content Inventory
Qualitative Content Audit
Card Sorting
Site Map
Content Modeling
Annotated Wireframes
Message Architecture
Web Style Guide
Site User Testing
Content Creation
Editorial Calendar
CREATING
TESTIMONIALS
26. Gathering Requirements
Interviewing Site Visitors
Quantitative Content Inventory
Qualitative Content Audit
Card Sorting
Site Map
Content Modeling
Annotated Wireframes
Message Architecture
Web Style Guide
Site User Testing
Content Creation
Editorial Calendar
IMPROVING
SEARCH
27. Gathering Requirements
Interviewing Site Visitors
Quantitative Content Inventory
Qualitative Content Audit
Card Sorting
Site Map
Content Modeling
Annotated Wireframes
Message Architecture
Web Style Guide
Site User Testing
Content Creation
Editorial Calendar
CREATING A
NEW SITE
34. QUICK GUT CHECKS
1.
Given [A TASK], what is your first impression?
Is this clear enough?
What do you think is the intended action
What would your next step be?
39. “Were you able to find everything easily on the site today?”
“No. I searched for Biology
twice and it never showed
up. I finally found it listed as
Life Science.”“Why does clicking on the
map give me a PDF that I
can barely see on my
phone?”
“Yup! Everything is perfect!
Carry on!”
“Yup! Everything is perfect!
Carry on!”
45. “We need to spread our budget over two
years, so we’re going to do a basic mobile
site now and go responsive next year.”
“We need to focus first and foremost on
admissions content, because that’s where
our money comes from.”
“We have a big fundraising campaign, and
key source of our donors depend on our
annual report.”
46. “THERE’S NOTHING
INHERENTLY WRONG WITH
TAKING A LITTLE DETOUR ON
YOUR WAY TO THE END
GOAL.”
Karen McGrane
Content Strategy for Mobile