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“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What? Conference 2017

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Taking up the cry against organizational silos can bring both empathy and cringing. Of course, silos are awful and keep us from doing our best work, but when you’re in the middle of a silo – and maybe that silo is inside ANOTHER silo – well, what’s a website manager to do?

Based on her career among higher education’s ivory-tower silos, Amanda Costello brings together lessons from architecture and the Midwestern landscape to examine not only how to understand our silos, but to teach them a thing or two as well.

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“How Silos Learn: Working in the Idea Factory” by Amanda Costello - Now What? Conference 2017

  1. 1. Amanda Costello
 University of Minnesota College of Education and Human Development @amandaesque Working in the Idea Factory how silos learn
  2. 2. Hello My name is Amanda
  3. 3. I make sure the content on our site is useful for the people who need it. Elevator Pitch:
  4. 4. Content Strategy model College Dept.
  5. 5. silos! You betcha.
  6. 6. spoiler alert: You can’t report to yourself
  7. 7. bro, do midwest? you even
  8. 8. Minneapolis: Mill City
  9. 9. how buildings learnby Stewart Brand
  10. 10. … not only to remain sturdy with age appropriate to its users but to remain as they themselves evolve. -Stewart Brand
  11. 11. Humans form groups
  12. 12. protection from crap
  13. 13. us vs. them
  14. 14. Unwilling to share
  15. 15. wreck Efficiency
  16. 16. “I sure hope all of my hard work is being secretly duplicated elsewhere!” - No One, Ever
  17. 17. Reduce Morale
  18. 18. higher ed
  19. 19. idea factory
  20. 20. myth of the lone genius
  21. 21. myth of the lone genius
  22. 22. 20% thinkers
  23. 23. 20 - 40% thinkers
  24. 24. higher education motivation
  25. 25. 1. resource scarcity
  26. 26. not enough space
  27. 27. not enough time
  28. 28. not enough people
  29. 29. not enough money
  30. 30. Athletics!
  31. 31. 1. resource scarcity 2. Jealousy
  32. 32. they have something I want
  33. 33. they have something I want I deserve
  34. 34. The politics Sayre’s Law: because the stakes are so vicious are so Low
  35. 35. silos dipped in crazy sauce
  36. 36. image: K.C. Green, Gunshow #648
  37. 37. good news everyone!
  38. 38. The Ivory Tower photo by Michael G White
  39. 39. … not only to remain sturdy with age appropriate to its users but to remain as they themselves evolve. -Stewart Brand
  40. 40. Site Structure Skin Services Space Plan Stuff
  41. 41. Site (functionally eternal) Structure (30 - 300 years) Skin (20 years) Services (7 - 15 years) Space Plan (3 - 30 years) Stuff (days/months)
  42. 42. Working horizontally
  43. 43. who else?
  44. 44. chronicle.com/interactives/peers-network
  45. 45. Higher Ed Slam Book
  46. 46. chronicle.com/interactives/peers-network
  47. 47. 1. resource scarcity 2. Jealousy
  48. 48. build strong bridges
  49. 49. Working vertically
  50. 50. My Boss Chief
 of Staff Chief
 of Staff other
  51. 51. My Boss Chief
 of Staff Chief
 of Staff other
  52. 52. Good: Therapy Session
  53. 53. bad: Fear
  54. 54. Eric Qualman, “Social Media Revolution 2015”
  55. 55. From Flickr User futureatlas.com
  56. 56. beloit mindset list Class of 2019 mostly born in 1997
  57. 57. Never licked a stamp
  58. 58. Assume wifi is an entitlement
  59. 59. Have no first-hand experience with the charismatic celebrity of princess diana
  60. 60. do the work. Give context. be better.
  61. 61. You are not literally trapped metal death tube in a
  62. 62. protection from crap
  63. 63. vomitoxin
  64. 64. Keep toxic in its silo
  65. 65. Change can happen
  66. 66. Site (functionally eternal) Structure (30 - 300 years) Skin (20 years) Services (7 - 15 years) Space Plan (3 - 30 years) Stuff (days/months)
  67. 67. invocation for beginnings Ze Frank
  68. 68. My pencils are even the dull ones sharp enough, will make a mark. Ze Frank
  69. 69. life isn’t just of waiting for a sequence done. Ze Frank things to be
  70. 70. Start small…
  71. 71. but Start.
  72. 72. Let’s be in touch amandac@umn.edu @amandaesque Thank you! I can drink lattes forever.

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