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Search engine algorithms are always changing, it can feel impossible to keep up. But the goal behind every Google search result has always stayed the same—to give people exactly what they want and need. If that’s Google’s #1 goal, then why would we cater to search engines instead of working harder to make our audience happy? Great SEO that results in better visibility and higher conversions always maps back to the people behind the keywords. In this talk, Chris will show you practical SEO techniques and approaches you can use to make sure your content is helpful, relevant, and findable, too.