Busting the Field of Dreams Theory: Making Content Meaningful, Useful, and Findable by Misty Weaver (Now What? Conference 2016)
Report
Blend InteractiveFollow
Apr. 20, 2016•0 likes•713 views
Busting the Field of Dreams Theory: Making Content Meaningful, Useful, and Findable by Misty Weaver (Now What? Conference 2016)
Apr. 20, 2016•0 likes•713 views
Download to read offline
Report
Internet
Content marketing requires a holistic strategy around your content to ensure it is visible to search engines without sacrificing its value to humans. Getting content noticed means creating high quality, useful content but publishing alone will not guarantee traffic, let alone conversions and sales. The work you put into planning before publishing is the best set-up for success. Strategy helps you choose the right message and content for your audiences, structure it for robots and readers, and promote it on multiple channels. From the 2016 Now What? Conference: www.nowwhatconference.com
Blend InteractiveFollow
Recommended
Reducing Digital clutter: How to clean up the back of Your houseMatthew Grocki
NEDMA Social Media Building BlocksChristopher Penn
Tweeting your way to the top mixwest13hollyvic
3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTENAndrew Garberson
From Production to PreservationMisty Weaver
Making content findable, useful, and meaningfulMisty Weaver
More Related Content
What's hot
Ruth Cheesley - Joomla! World Conference 2013 - What are you trying to say (a...Ruth Cheesley
Suffolk Internet Marketing & SEO/M Specialists - Ruth Cheesley - Don't get in...Ruth Cheesley
Numbers Are Our FriendsJulie Strothman
Cool tools for recruiting craig fisher - taletnt net 2013GlobalHRU
Growth Hacking With APIsSteve Floyd
Nicole Hudson and Heather Dopson at Digital Crossroads- Personal Branding and...Inbound Lead Solutions
Viewers also liked
Reducing Digital Clutter: How to Clean Up the Back of Your House by Matt Groc...Blend Interactive
"The Self-Directed Strategist: Building a Practice and Managing Organizationa...Blend Interactive
The Lone Ranger: Managing the Ups and Downs of One-Person Offices and Small T...Blend Interactive
“The Five Meetings You Meet in Web Design” by Kevin Hoffman (Now What? Confer...Blend Interactive
Content Heavy Lifting: How to Recycle (and Upcycle) Your Content Over and Ove...Blend Interactive
Next Level Collaboration: The Future of Content and Design by Rebekah Cancino...Blend Interactive
Similar to Busting the Field of Dreams Theory: Making Content Meaningful, Useful, and Findable by Misty Weaver (Now What? Conference 2016)
SCORE Seminar May 2015 digital marketing fundamentalsCharleston PR & Design, LLC
Digital Marketing Strategy Oct 2017Jon Payne
Digital Marketing Strategy - Bath College Nov 2016Jon Payne
Content is kingMassimo Paolini
Content Marketing SuperstarsRyan Skinner
10 strategies-to-drive-your-competition-crazy-v1Sourabh Rana
Similar to Busting the Field of Dreams Theory: Making Content Meaningful, Useful, and Findable by Misty Weaver (Now What? Conference 2016)(20)
More from Blend Interactive
"The Accessible Editor Workshop" by Corey Vilhauer, from Now What? Workshops ...Blend Interactive
"The Accessible Editor" by Corey Vilhauer, from DrupalCon 2018 in Nashville, ...Blend Interactive
"Click to Continue" by Sam Otis, from Content+Design Meetup, Oct. 4, 2017Blend Interactive
"Never Knowing Enough: dealing with the self doubt that hinders your success....Blend Interactive
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
"Making things real: Content strategy for realistic content management" - Con...Blend Interactive
Recently uploaded
wikipedia.docxrajsharma175677
APrIGF 2023: Sustainability of Complementary Connectivity InitiativesAPNIC
![[FediForum] Reisman FairPay - Rethinking Revenue.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/fediforumreismanfairpay-rethinkingrevenue-230921142132-d55847d0-thumbnail.jpg?width=384&height=256&fit=bounds)
[FediForum] Reisman FairPay - Rethinking Revenue.pdfTeleshuttle Corporation
TAICS - Cybersecurity Certification for European Market.pptxJavier Tallón
20170912_Identity_and_Access_Management.pptxAnand Dhouni
IPv6 Deployment and Activities in Japan, 2023Akira Nakagawa
![[FediForum] Reisman FairPay - Rethinking Revenue.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/fediforumreismanfairpay-rethinkingrevenue-230921142132-d55847d0-thumbnail.jpg?width=2048&height=1162&fit=bounds)
Busting the Field of Dreams Theory: Making Content Meaningful, Useful, and Findable by Misty Weaver (Now What? Conference 2016)
- 1. Leaving the Field of Dreams: Making Content Useful, Findable and Meaningful Now What Conference April 2016 @meaningmeasure Misty Weaver
- 3. Content Strategy SEO Content Marketing
- 6. Persistent Myth
- 7. If you build it cgpgrey.com
- 8. They will come cgpgrey.com
- 9. chrisjoelcampbell.com
- 10. Problem solving is listening • shivelycreative.com
- 11. Myth: Talk about yourself https://www.instagram.com/socalitybarbie
- 12. Myth: It’s all about that metadata Daniel Mietchen
- 13. Myth: Speed will save you kakisky
- 14. But we have buy button
- 15. This has all happened before
- 16. The text isn’t missing The value is
- 17. Does the field of dreams lead to fear of failure? kakisky
- 18. @factorfirm Research Research Research
- 19. No new reward in old tricks quicksandala
- 20. Reduce risk. Increase chance of reward.
- 22. Content Strategy Is Useful
- 23. What do you mean Content Strategy? • scoutthecity.com
- 24. Provide the right content, for the right people, in the right place, at the right time. Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the- drawer-with-governance
- 25. Business + Audience Resources = Plan
- 26. Useful Content Informs
- 27. http://bit.ly/1JwQwm2
- 28. Useful v. Functiona l
- 30. Information is no good if it can’t be found.
- 31. The CMS Adventure • instagram.com/sergio_rola
- 32. Designing for robots h#p://bit.ly/PST8Uv
- 33. SEO = Technical Optimizing your website so that search engine bots can easily crawl and index your website
- 34. http://www.slideshare.net/rlovinger/metadata-is-a-love-note-to-the-future/ Rachel Lovinger Jason Scott, @textfiles
- 35. Meta Descriptions
- 36. What happens when you have 31 H1 tags on every page?
- 37. Qwertyxp2000
- 38. Don’t forget the alt tags
- 39. SEO = User Experience?
- 40. You can’t optimize what you don’t have
- 41. Findable content provides answers
- 42. How do you sell jeans when you only have denim?
- 43. The SEO myth
- 44. SEO is a long game Ma#hew Barby h#p://searchengineland.com/dont-‐tell-‐seo-‐244465
- 45. Not enough • banbandesigns.com
- 46. Too Thin pedrojperez
- 47. Topical Authority dr_evil
- 48. Too darn much lauramusikanski
- 49. It might just be who you know gabrielgurrola.com
- 50. Links = Relationships daniellemacinnes.com
- 51. h#p://pybop.com/ask-‐a-‐content-‐strategist/
- 52. Informative, useful content makes you visible Good, easy to find answers make you credible Meaning is differential
- 53. What makes you meaningful?
- 54. Content Marketing Myths http://thenextscoop.com/effective-visual-content-marketing-plan-for-your-business/
- 55. Content Marketing? thesoutherntrunk.com
- 56. Content Marketing • kat.io
- 57. If there’s a who, what, when, where, how, there’s also a SO WHAT.
- 58. Bust the myth of high quality content Gathercontent.com
- 62. Add value through knowledge
- 63. What you need for Content Marketing beglib
- 64. Michelin Stars
- 65. AirBNB
- 66. Inform your research
- 67. Oh, the journeys they’ll make
- 68. Have their answers ready
- 69. Coverage and Connection
- 75. Educate Answer Inform Themes Evergreen PromoNon
- 76. Leaving the Field Backyard Politics
- 77. EMPTY
- 78. Engagement = Hard
- 79. Internet = Full
- 80. Cats = Who Knows?
- 82. 3E6699 Find your ratio
- 84. Give generously of your knowledge
- 87. Thank you! I’ve been @meaningmeasure Now What Conference April 2016 By: name Date Misty Weaver