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SEO: Nailing the Basics and How
to Build From There
#14NTCSEO
Andrew Garberson
Eric Werner
3 SEO Crimes
That Every Organization Commits
(Wrongly)
Accused
Mustache
Envy
Plea:
Not Guilty
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
SEO is not a
number.
SEO is not
traffic.
Then what is
SEO?
Content
Producers
+
Content
Consumers
Google to the
rescue!
“Ok, Glass.”
Help me,
search engine!
Yellow web
pages?
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Suture
Redistribution
Organization
Education
Equality
Ambassador
Non-Branded
Organic Search
Visits
Non-Branded Organic Search Visits
Non-Branded Organic Search
Non-Branded Organic
Google
Non-Branded
Google
$
Google
$ Brand
Should I use non-branded
organic search visits? It is
the proper term.
But, on average, no one
searches for it. Instead,
they say SEO traffic.
“Drop the
keyboard
and put
your
hands
up!”
Tell me a
bit about
yourself
What does
your title
tag say
about
you?
Rinse and
repeat
http://bit.ly/14ntcseoaudit
Find your
opportunit
y
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Well, links
aren’t so
bad.
But, not
all links
are equal.
“We are doing a better job of detecting
when someone is sort of an authority in a
specific space—it could be medical, it could
be travel, whatever—and trying to make sure
that those rank a little more highly, if you are
some sort of authority or a site that,
according to the algorithms, we think might
be a little bit more appropriate for users.”
- Google in May 2013
• How Non-Profits Can Use a Blog
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board
• Fundraising in the Digital World
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board
• Fundraising in the Digital World
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board
• Fundraising in the Digital World
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2013
• Tips for Working with a Young Board
• Fundraising in the Digital World
Google Nonprofit management
How Non-Profits Can Use a Blog to Improve SEO
Nonprofit management
www.example.com
Tips for Working with a Young Board
www.example.com
Best Grassroots Campaigns of 2013
www.example.com
Google
Nonprofit management
Tips for Working with a Young Board
www.example.com
Best Grassroots Campaigns of 2013
www.example.com
Google
Web
Page
Authority on the Internet
Traditional SEO Modern SEO
®
3 SEO Crimes
That Every Organization Commits
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
What did you think?
Evaluate this session!
Or, search by session title at www.nten.org/ntc/eval
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