SEO: Nailing the Basics and How
to Build From There
#14NTCSEO
Andrew Garberson
Eric Werner
3 SEO Crimes
That Every Organization Commits
(Wrongly)
Accused
Mustache
Envy
Plea:
Not Guilty
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
SEO is not a
number.
SEO is not
traffic.
Then what is
SEO?
Content
Producers
+
Content
Consumers
Google to the
rescue!
“Ok, Glass.”
Help me,
search engine!
Yellow web
pages?
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Suture
Redistribution
Organization
Education
Equality
Ambassador
Non-Branded
Organic Search
Visits
Non-Branded Organic Search Visits
Non-Branded Organic Search
Non-Branded Organic
Google
Non-Branded
Google
$
Google
$ Brand
Should I use non-branded
organic search visits? It is
the proper term.
But, on average, no one
searches for it. Instead,
t...
“Drop the
keyboard
and put
your
hands
up!”
Tell me a
bit about
yourself
What does
your title
tag say
about
you?
Rinse and
repeat
http://bit.ly/14ntcseoaudit
Find your
opportunit
y
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
Well, links
aren’t so
bad.
But, not
all links
are equal.
“We are doing a better job of detecting
when someone is sort of an authority in a
specific space—it could be medical, it c...
• How Non-Profits Can Use a Blog
• Energizing Volunteers with Social Media
• Best Grassroots Campaigns of 2013
• Tips for ...
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2...
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2...
• How Non-Profits Can Use a Blog
to Improve SEO
• Energizing Volunteers with
Social Media
• Best Grassroots Campaigns of 2...
How Non-Profits Can Use a Blog to Improve SEO
Nonprofit management
www.example.com
Tips for Working with a Young Board
www...
Nonprofit management
Tips for Working with a Young Board
www.example.com
Best Grassroots Campaigns of 2013
www.example.com...
Web
Page
Authority on the Internet
Traditional SEO Modern SEO
®
3 SEO Crimes
That Every Organization Commits
1.SEO is a numbers.
2.SEO is words.
3.SEO is links.
What did you think?
Evaluate this session!
Or, search by session title at www.nten.org/ntc/eval
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3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN
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3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN

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Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal of this 14NTC presentation was to not to provide attendees with a complete understanding of SEO, but 3 concepts that every nonprofit website should (and can easily) incorporate to promote online discoverability and audience expansion.

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3 SEO Crimes that Every Nonprofit Organization Commits - #14NTC from NTEN

  1. 1. SEO: Nailing the Basics and How to Build From There #14NTCSEO Andrew Garberson Eric Werner
  2. 2. 3 SEO Crimes That Every Organization Commits
  3. 3. (Wrongly) Accused
  4. 4. Mustache Envy
  5. 5. Plea: Not Guilty
  6. 6. 1.SEO is a numbers. 2.SEO is words. 3.SEO is links.
  7. 7. SEO is not a number.
  8. 8. SEO is not traffic.
  9. 9. Then what is SEO?
  10. 10. Content Producers + Content Consumers
  11. 11. Google to the rescue!
  12. 12. “Ok, Glass.”
  13. 13. Help me, search engine!
  14. 14. Yellow web pages?
  15. 15. 1.SEO is a numbers. 2.SEO is words. 3.SEO is links.
  16. 16. Suture Redistribution Organization
  17. 17. Education Equality Ambassador
  18. 18. Non-Branded Organic Search Visits
  19. 19. Non-Branded Organic Search Visits
  20. 20. Non-Branded Organic Search
  21. 21. Non-Branded Organic Google
  22. 22. Non-Branded Google $
  23. 23. Google $ Brand
  24. 24. Should I use non-branded organic search visits? It is the proper term. But, on average, no one searches for it. Instead, they say SEO traffic.
  25. 25. “Drop the keyboard and put your hands up!”
  26. 26. Tell me a bit about yourself
  27. 27. What does your title tag say about you?
  28. 28. Rinse and repeat http://bit.ly/14ntcseoaudit
  29. 29. Find your opportunit y
  30. 30. 1.SEO is a numbers. 2.SEO is words. 3.SEO is links.
  31. 31. Well, links aren’t so bad.
  32. 32. But, not all links are equal.
  33. 33. “We are doing a better job of detecting when someone is sort of an authority in a specific space—it could be medical, it could be travel, whatever—and trying to make sure that those rank a little more highly, if you are some sort of authority or a site that, according to the algorithms, we think might be a little bit more appropriate for users.” - Google in May 2013
  34. 34. • How Non-Profits Can Use a Blog • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World
  35. 35. • How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World
  36. 36. • How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World
  37. 37. • How Non-Profits Can Use a Blog to Improve SEO • Energizing Volunteers with Social Media • Best Grassroots Campaigns of 2013 • Tips for Working with a Young Board • Fundraising in the Digital World Google Nonprofit management
  38. 38. How Non-Profits Can Use a Blog to Improve SEO Nonprofit management www.example.com Tips for Working with a Young Board www.example.com Best Grassroots Campaigns of 2013 www.example.com Google
  39. 39. Nonprofit management Tips for Working with a Young Board www.example.com Best Grassroots Campaigns of 2013 www.example.com Google
  40. 40. Web Page Authority on the Internet Traditional SEO Modern SEO ®
  41. 41. 3 SEO Crimes That Every Organization Commits 1.SEO is a numbers. 2.SEO is words. 3.SEO is links.
  42. 42. What did you think? Evaluate this session! Or, search by session title at www.nten.org/ntc/eval When you evaluate a session, you will be entered to win a prize!

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