Twitter 101Presented by Rachel Strella   Strella Social Mediawww.strellasocialmedia.com
The #Strella TeamRachel Strella & Amanda Harrison
Thank you!          Debbie String           Dewz Dogz     dewzdogz.comfacebook.com/dewzdogz
Central Penn Minute       Amanda Harrison      Strella Social Media
Twitter 101 Agenda:      o Twitter Basics   o Twitter Terminology     o Getting Started   o Attracting Followerso Creating...
Twitter Basics
Twitter BasicsAllows for short updates140-character limitLargest age segment is 30-49-year-olds, followed by 18-29-year-ol...
Twitter Basics200 million usersLove/hate relationshipCustomer service outletUseful for reachingnational/international user...
Common Twitter Terms
Twitter TerminologyTwitter HandleThe“@” symbol before a Twitterusername. For example, myTwitter handle is @RachelStrella
Twitter TerminologyFollow/Follower/FollowingOn Twitter, you don’t ‘friend’someone or ‘like’ a companypage, you ‘follow’ them
Twitter TerminologyTweetWhen you post a message onTwitter
Twitter TerminologyRetweet (RT)When a tweet is shared withothers by clicking the ‘retweet’button below it
Twitter TerminologyMentionYou can mention others in yourTweets by typing the “@” symbolfollowed by their Twitter handle
Twitter TerminologyDirect Message (DM)Allows you send a privatemessage to someone who isalready following you
Twitter TerminologyListsTool that allows you to categorizewho you follow
Twitter TerminologyLists   Organize who you follow   Find targeted people   To add someone to a list, click   the icon to ...
Twitter TerminologyLists
Twitter TerminologyHashtagThe pound sign or “#” sign -used to categorize content andallow you to join a conversationon com...
Twitter TerminologyHashtag  If you click on a hashtag, it will  take you to list of everyone  tweeting with that hashtag  ...
Twitter TerminologyHashtagI created a hashtag for my brand -#Strella and offer a tip of the day
Twitter TerminologyHashtag Resource: Hashtags.org  Allows you to search for  hashtags  See popular, recent, and  trending ...
Twitter TerminologyTwitter ChatA scheduled conversation –around a specific topic – whichis followed by using a hashtag
Twitter TerminologyTwitter Chat  Chats are weekly or bi-  weekly during the same time  Recommend using a third-  party ser...
Getting Started
Getting StartedSet-up   Go to Twitter.com and create   a username (handle)   Username should be your   name or close to it...
Getting StartedSet-upCustomize background & header
Getting StartedSet-up   Create a keyword-laden bio   that explains your expertise   and what you care about   Be sure to i...
Getting StartedSet-up
Attracting Followers
Attracting FollowersEmail contacts and let themknow you’re on TwitterUse the “Discover” tab
Attracting FollowersFollow leadersFollow who top industryexperts are followingFollow a targeted audience –some follow back
Attracting FollowersA Word of Caution  Be careful not to follow more  than 200 people in one day  When you follow 2,000  p...
Attracting FollowersConnect with FB/LI or forumconnections on TwitterShare content – your contentand the content of others...
Creating Powerful    Messages
Powerful ContentAuthentic, helpful, relevant,inspiring content is whatmakes Twitter powerfulThe stronger the content, theh...
Powerful Content  What Works
Powerful Content What Doesn’t
Powerful Content  What Works
Powerful Content What Doesn’t
Powerful Content - Checklist   Offer Value   Showcase Expertise   Post Consistently   Be Social   Be Yourself
Quick Tips,Applications & Tools
Tips & ApplicationsTry to keep tweets at 120characters so there is plenty ofroom for people to RTThe shorter, the more lik...
Tips & ApplicationsYou can use URL shorteners(bitly/tinyurl)Best times to tweet: 9 am,lunchtime, 4 pm and 7 pm ETMonday & ...
Best Practices
Best PracticesShare YOUR voiceDon’t use auto DM’sBe responsiveVary the times you tweetAvoid bulk tweeting
Best PracticesHave a good mix of contentUse #FF appropriatelyKeep tweets relevantBe conscious of the character-limit when ...
Twitter Lingo!
Twitter LingoYou all have a sheet in front ofyou with common Twitter‘lingo’Please take a moment and tryto guess the answer...
Prizes$10 Gift Card to CornerstoneCoffeehousePicture Frame from Balloonsand More
Twitter LingoAnswers:B4 = BeforeBRB - Be Right BackDYK = Did you know, Do youknowEM/EML = EmailF2F/FTF = Face to face
Twitter LingoAnswers:Fab- FabulousFB = FacebookIDK- I don’t knowJK = Just kidding, jokeLI = LinkedIn
Twitter LingoAnswers:LOL = Laugh out loudMT = Modified tweetOMG- Oh My GodPRT = Partial re-tweetSMO = Social Media Optimiz...
Twitter LingoAnswers:TMI- Too Much InformationTTYL- Talk To You LaterTY = Thank youYT = YouTubeYW = Youre welcome
Let’s Rock!
Connections and Resources       Website and Blog:     StrellaSocialMedia.com          Facebook:Facebook.com/StrellaSocialM...
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Twitter 101

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Words like re-tweet, hashtag, and DM may sound like a foreign language, but don’t let a lack of understanding keep you from utilizing this powerful medium. In fact, once you learn Twitter’s basic terminology, you may find it not only easy to use, but also instrumental in meeting your business goals.
Attendees will learn:
- Common Twitter terms and their usage
- Strategies for attracting followers
- How to create powerful messages in just 140-characters
- Applications that make Twitter easier to manage
- How you can use Twitter to grow your business

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Twitter 101

  1. 1. Twitter 101Presented by Rachel Strella Strella Social Mediawww.strellasocialmedia.com
  2. 2. The #Strella TeamRachel Strella & Amanda Harrison
  3. 3. Thank you! Debbie String Dewz Dogz dewzdogz.comfacebook.com/dewzdogz
  4. 4. Central Penn Minute Amanda Harrison Strella Social Media
  5. 5. Twitter 101 Agenda: o Twitter Basics o Twitter Terminology o Getting Started o Attracting Followerso Creating Powerful Contento Tips, Applications and Tools o Best Practices o Twitter Lingo
  6. 6. Twitter Basics
  7. 7. Twitter BasicsAllows for short updates140-character limitLargest age segment is 30-49-year-olds, followed by 18-29-year-oldsWide-open channel
  8. 8. Twitter Basics200 million usersLove/hate relationshipCustomer service outletUseful for reachingnational/international usersand ‘influencers’
  9. 9. Common Twitter Terms
  10. 10. Twitter TerminologyTwitter HandleThe“@” symbol before a Twitterusername. For example, myTwitter handle is @RachelStrella
  11. 11. Twitter TerminologyFollow/Follower/FollowingOn Twitter, you don’t ‘friend’someone or ‘like’ a companypage, you ‘follow’ them
  12. 12. Twitter TerminologyTweetWhen you post a message onTwitter
  13. 13. Twitter TerminologyRetweet (RT)When a tweet is shared withothers by clicking the ‘retweet’button below it
  14. 14. Twitter TerminologyMentionYou can mention others in yourTweets by typing the “@” symbolfollowed by their Twitter handle
  15. 15. Twitter TerminologyDirect Message (DM)Allows you send a privatemessage to someone who isalready following you
  16. 16. Twitter TerminologyListsTool that allows you to categorizewho you follow
  17. 17. Twitter TerminologyLists Organize who you follow Find targeted people To add someone to a list, click the icon to the left of the follow button and from the drop down choose add to lists
  18. 18. Twitter TerminologyLists
  19. 19. Twitter TerminologyHashtagThe pound sign or “#” sign -used to categorize content andallow you to join a conversationon common interests.
  20. 20. Twitter TerminologyHashtag If you click on a hashtag, it will take you to list of everyone tweeting with that hashtag Useful for building a community around an event
  21. 21. Twitter TerminologyHashtagI created a hashtag for my brand -#Strella and offer a tip of the day
  22. 22. Twitter TerminologyHashtag Resource: Hashtags.org Allows you to search for hashtags See popular, recent, and trending hashtags View the frequency/popular times for hashtags
  23. 23. Twitter TerminologyTwitter ChatA scheduled conversation –around a specific topic – whichis followed by using a hashtag
  24. 24. Twitter TerminologyTwitter Chat Chats are weekly or bi- weekly during the same time Recommend using a third- party service (Tweetdeck) View the list of chats:
  25. 25. Getting Started
  26. 26. Getting StartedSet-up Go to Twitter.com and create a username (handle) Username should be your name or close to it Add a photo of yourself
  27. 27. Getting StartedSet-upCustomize background & header
  28. 28. Getting StartedSet-up Create a keyword-laden bio that explains your expertise and what you care about Be sure to include a website
  29. 29. Getting StartedSet-up
  30. 30. Attracting Followers
  31. 31. Attracting FollowersEmail contacts and let themknow you’re on TwitterUse the “Discover” tab
  32. 32. Attracting FollowersFollow leadersFollow who top industryexperts are followingFollow a targeted audience –some follow back
  33. 33. Attracting FollowersA Word of Caution Be careful not to follow more than 200 people in one day When you follow 2,000 people, your ratio of followers will need to be equivalent in order to continue following more people
  34. 34. Attracting FollowersConnect with FB/LI or forumconnections on TwitterShare content – your contentand the content of othersInteract with othersParticipate in chatsTweet high-value messages
  35. 35. Creating Powerful Messages
  36. 36. Powerful ContentAuthentic, helpful, relevant,inspiring content is whatmakes Twitter powerfulThe stronger the content, thehigher the chance for the RT
  37. 37. Powerful Content What Works
  38. 38. Powerful Content What Doesn’t
  39. 39. Powerful Content What Works
  40. 40. Powerful Content What Doesn’t
  41. 41. Powerful Content - Checklist Offer Value Showcase Expertise Post Consistently Be Social Be Yourself
  42. 42. Quick Tips,Applications & Tools
  43. 43. Tips & ApplicationsTry to keep tweets at 120characters so there is plenty ofroom for people to RTThe shorter, the more likelythey will be re-tweetedAs your followers grow, yourinfluence and reputation grow
  44. 44. Tips & ApplicationsYou can use URL shorteners(bitly/tinyurl)Best times to tweet: 9 am,lunchtime, 4 pm and 7 pm ETMonday & Tuesday are thehighest tweet daysSchedule tweets using a third-party service (Hootsuite)
  45. 45. Best Practices
  46. 46. Best PracticesShare YOUR voiceDon’t use auto DM’sBe responsiveVary the times you tweetAvoid bulk tweeting
  47. 47. Best PracticesHave a good mix of contentUse #FF appropriatelyKeep tweets relevantBe conscious of the character-limit when posting from otherchannels or scheduling postsusing a third-party service
  48. 48. Twitter Lingo!
  49. 49. Twitter LingoYou all have a sheet in front ofyou with common Twitter‘lingo’Please take a moment and tryto guess the answer to eachone
  50. 50. Prizes$10 Gift Card to CornerstoneCoffeehousePicture Frame from Balloonsand More
  51. 51. Twitter LingoAnswers:B4 = BeforeBRB - Be Right BackDYK = Did you know, Do youknowEM/EML = EmailF2F/FTF = Face to face
  52. 52. Twitter LingoAnswers:Fab- FabulousFB = FacebookIDK- I don’t knowJK = Just kidding, jokeLI = LinkedIn
  53. 53. Twitter LingoAnswers:LOL = Laugh out loudMT = Modified tweetOMG- Oh My GodPRT = Partial re-tweetSMO = Social Media Optimization
  54. 54. Twitter LingoAnswers:TMI- Too Much InformationTTYL- Talk To You LaterTY = Thank youYT = YouTubeYW = Youre welcome
  55. 55. Let’s Rock!
  56. 56. Connections and Resources Website and Blog: StrellaSocialMedia.com Facebook:Facebook.com/StrellaSocialMedia Twitter: Twitter.com/RachelStrella LinkedIn: LinkedIn.com/in/RachelStrella

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