Twitter 101 orgpro


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Slide Deck for Twitter 101 Presentation utilized at ORGPRO on Tuesday, July 13, 2010

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  • Twitter 101 orgpro

    1. 1. Michael M McCurry, CMP Strategic Account Manager Experient, Inc .
    2. 2. Today’s Learning Objectives <ul><li>Strategically setup your own Twitter account </li></ul><ul><li>Understand and apply the basic Twitter terms </li></ul><ul><li>Toolbox of Twitter-based applications </li></ul>
    3. 3. My Professional Card <ul><li>32 year Event Professional </li></ul><ul><li>Active in Industry Organizations </li></ul><ul><li>Passionate About Technology </li></ul><ul><li>Frequent Presenter at Industry Events </li></ul><ul><li>Intrigued by Adult Learning Concepts and Innovative Event Design </li></ul>
    4. 4. My Personal Side <ul><li>Father of Two Awesome Children </li></ul><ul><li>Singer/Songwriter/Musician </li></ul><ul><li>Writer/Blogger </li></ul><ul><li>Harley Rider </li></ul><ul><li>Professional Sports Fan </li></ul><ul><li>Foodie – Love to Cook </li></ul><ul><li>The Movies! </li></ul>
    5. 6. What is Twitter? <ul><li>Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets . </li></ul>
    6. 7. <ul><li>A blog (a portmanteau of the term &quot; web log” ) is a type of website or part of a website . </li></ul>
    7. 8. Twitter Facts? <ul><li>Tweets are 140-characters or less </li></ul><ul><li>105 + million users (as of 4/2010) </li></ul><ul><li>300,000 new users per day </li></ul>What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world. — Evan Williams
    8. 9. Objective #1: Strategically Setup Your Own Twitter Account <ul><li>Maximize your marketing reach </li></ul><ul><li>Create impact as a Twitter user </li></ul>
    9. 10. What is Your Twitter Objective? <ul><li>Meeting new people </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Customer service </li></ul><ul><li>News </li></ul><ul><li>Research </li></ul><ul><li>Hobbies </li></ul><ul><li>Following celebrities </li></ul><ul><li>Event Promotion/Engagement </li></ul>
    10. 11. For Some, It’s About Daily Life <ul><li>What you had for lunch </li></ul><ul><li>How you slept </li></ul><ul><li>What’s going on at work </li></ul><ul><li>Random musings </li></ul>
    11. 12. For Others, It’s About Following Stars <ul><li>Ashton Kutcher has over 4,000,000 followers! </li></ul><ul><li>@TheEllenShow </li></ul>
    12. 13. Breaking “Real-time” News <ul><li>Formal: CNN Breaking News @cnnbrk </li></ul><ul><li>Informal: Those you follow </li></ul>
    13. 14. Customer Service <ul><li>Companies use Twitter to LISTEN to the conversation </li></ul><ul><li>Engaged companies even respond </li></ul><ul><li>@southwestair, @starbucks, @jetblue, @ComcastBonnie, @TurboTax, Comcastcares </li></ul>
    14. 15. For Most People, It’s About Relationships <ul><li>Converse with Friends </li></ul><ul><li>Find like-minded people </li></ul><ul><li>Shared Learning </li></ul><ul><li>Convert online relationships to real ones (personal and business) </li></ul><ul><li>Business Opportunity </li></ul><ul><li>Lifelong Friends </li></ul>
    15. 16. Create An Account
    16. 17. Setup Profile Page
    17. 18. Example of Profile Page
    18. 19. Maximize your marketing reach <ul><li>“ User Name” Should Identify You and Be Easy to Search </li></ul><ul><li>Bio Should Describe Areas of Interest </li></ul><ul><li>Photo Should Reflect Your User Goals </li></ul>
    19. 20. Group Exercise <ul><li>Identify your Twitter Purpose </li></ul><ul><li>Create a Bio – two sentences or less </li></ul><ul><li>Share with a partner </li></ul>
    20. 21. <ul><li>Navigating Twitter </li></ul><ul><li>Communication with Users </li></ul>#2: Understand & Apply Basic Twitter Terms:
    21. 22. Navigating Twitter <ul><li>How to Connect With People </li></ul><ul><ul><li>Follow friends, family, colleagues </li></ul></ul><ul><ul><li>Import Email Addresses </li></ul></ul><ul><ul><li>Directories of like-minded people </li></ul></ul><ul><ul><li>Hashtags </li></ul></ul><ul><ul><li>Who Do Others Follow? </li></ul></ul>
    22. 24.
    23. 25. Understanding Hashtags <ul><li>Reference tag depicted by #<keyword(s)> (i.e. #orgpro) </li></ul><ul><li>Used to Create Communities of mutual Interest (i.e. conferences) </li></ul><ul><li>Chat Sessions or Discussion Groups </li></ul><ul><li>Many uses for Meetings and Events </li></ul><ul><ul><li>Hybrid Events (Remote & F2F attendees) </li></ul></ul><ul><ul><li>Engage Attendees before the event </li></ul></ul><ul><ul><li>Speaker Q&A </li></ul></ul>
    24. 26. Hashtag Search Tool .com
    25. 27. Navigating Twitter <ul><li>Your “Home Page” </li></ul><ul><ul><li>Creating, viewing and responding to tweets </li></ul></ul><ul><ul><ul><li>@replies </li></ul></ul></ul><ul><ul><ul><li>ReTweets (RT’s) </li></ul></ul></ul><ul><ul><li>@mentions & Direct Messages </li></ul></ul><ul><ul><li>Search Features, Lists & Trending topics </li></ul></ul>
    26. 28. Your Posts go Here Ppl you follow posts are displayed here
    27. 29. Communication With Users <ul><li>Build Your Personal Brand </li></ul><ul><ul><li>Embrace a Spirit of “helpful” </li></ul></ul><ul><ul><li>Comment on Tweets or “Retweet” them </li></ul></ul><ul><ul><li>Post Links to articles and items of interest </li></ul></ul><ul><ul><li>Respond to User Questions </li></ul></ul><ul><ul><li>Share Opinions or perspectives </li></ul></ul>
    28. 30. Twitter Etiquette <ul><li>Do’s </li></ul><ul><ul><li>Be Yourself (transparent) </li></ul></ul><ul><ul><li>Add Detail to @replies and RT’s for context </li></ul></ul><ul><ul><li>Pause between Tweets </li></ul></ul><ul><ul><li>Take individual conversations Private (DM) </li></ul></ul><ul><ul><li>Use the “Magic” words often and the “Golden Rule” </li></ul></ul><ul><ul><li>Give Compliments Freely </li></ul></ul><ul><ul><li>Remember Everyone Can Hear You! </li></ul></ul><ul><li>Dont’s </li></ul><ul><ul><li>Self Promote </li></ul></ul><ul><ul><li>Tweet in an altered state </li></ul></ul><ul><ul><li>Be “Disagreeable” </li></ul></ul><ul><ul><li>Spam or you will lose followers </li></ul></ul><ul><ul><li>Rudeness in life is the same in Twitter </li></ul></ul>
    29. 31. Group Exercise <ul><li>Think of a helpful piece of information </li></ul><ul><li>Share it in two sentences or less with a partner (partner now does the same with you) </li></ul><ul><li>Share the message you were given with someone else </li></ul>
    30. 32. <ul><li>Greater Efficiency </li></ul><ul><li>Enhanced Twitter Experience </li></ul>#3: Toolbox of Applications
    31. 33. Efficiency Tools <ul><li>Tweetdeck (Download) </li></ul><ul><li>Tweetchat (Web based) </li></ul><ul><li>WTHashtag (Web based) </li></ul>
    32. 34. Tweetdeck <ul><li>Quick views </li></ul><ul><li>Auto-shortening </li></ul><ul><li>Schedule Tweets </li></ul><ul><li>Translate to other language </li></ul><ul><li>Multiple accounts and platforms </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook (personal and business) </li></ul></ul><ul><ul><li>LinkedIn (personal only) </li></ul></ul><ul><ul><li>Foursquare </li></ul></ul><ul><ul><li>MySpace </li></ul></ul>
    33. 35. View tweets and @replies all on one screen Post tweets quickly and easily shorten hyperlinks Create customized groups so you don’t miss your favorite tweeters. Tweet from multiple accounts and to Facebook, LinkedIn and MySpace
    34. 37.
    35. 38. Twitter Mobile Applications <ul><ul><li>Windows CE </li></ul></ul><ul><ul><ul><li>ceTwit </li></ul></ul></ul><ul><ul><li>iPhone </li></ul></ul><ul><ul><ul><li>TweetDeck </li></ul></ul></ul><ul><ul><ul><li>Tweetie 2 </li></ul></ul></ul><ul><ul><ul><li>Twittelator Pro </li></ul></ul></ul><ul><ul><li>Blackberry </li></ul></ul><ul><ul><ul><li>UberTwitter </li></ul></ul></ul><ul><ul><ul><li>Seesmic </li></ul></ul></ul><ul><ul><ul><li>The Official Twitter App </li></ul></ul></ul><ul><ul><li>Android </li></ul></ul><ul><ul><ul><li>Seesmic </li></ul></ul></ul><ul><ul><ul><li>Twidroid </li></ul></ul></ul><ul><ul><ul><li>HootSuite </li></ul></ul></ul><ul><ul><li>Palm Pre </li></ul></ul><ul><ul><ul><li>Twee </li></ul></ul></ul><ul><ul><ul><li>Tweed </li></ul></ul></ul><ul><ul><ul><li>TweetMe </li></ul></ul></ul>
    36. 39. Other Tools and Resources <ul><li> – Great Info on All things Social </li></ul><ul><ul><li> – Manage your Following and Followers </li></ul></ul><ul><ul><li> – Get rid of “Dead wood” tweeps that aren’t active. </li></ul></ul>
    37. 40. Questions & Discussion
    38. 41. Acknowledgements <ul><li>Jessica Levin, CMP </li></ul><ul><li>President & Chief Connector </li></ul><ul><li>7 Degrees Communication </li></ul><ul><li>Phone: 908-294-5010 </li></ul><ul><li>E-mail: </li></ul>
    39. 42. Contact Me Anytime Michael M McCurry, CMP Strategic Account Manager Experient, Inc. Twitter: Blog: Http:// Email: [email_address] Phone: 847-825-0243