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Become a Twitter
Marketing Expert
Webinar Outline
 The basics of Twitter
 Why your business needs to be on Twitter
 How to build a following
 4 tips for...
The Basics of Twitter
What is Twitter?
Twitter is a real-time information network where people
discover what’s happening in the world right now,...
 Click “reply” to respond to a tweet
 A good way to build relationships with followers and join
conversations
Speak Twit...
 Taking a tweet from someone else and tweeting it to your
followers
 Gives the original author credit
Speak Twitter’s Li...
 A great way to acknowledge/show appreciation for a tweet
 Can also be used as a bookmarking tool if you want to find
th...
 Word or phrase (without spaces) beginning with the # symbol
 Organizes conversations and makes it easier to view all
co...
 Bring a tweet to another person’s attention by including
@username in your message
 Uses: asking a question, saying tha...
 seach.twitter.com to find keywords and hashtags relevant to
your business
Find Your Customers on Twitter
Twitter Search
 Create lists of community influencers and thought-leaders
 Mention people in your tweets to build relationships and
ext...
 Stay informed about what your competitors are doing
Find Your Customers on Twitter
Find Your Competition
 Show users who you are with a logo or photo
 Will appear next to the tweets you share
 Ideal size: 400x400 pixels
Crea...
 160 characters that describes your business
 Give users a compelling reason to follow your account
Create a Profile tha...
 Add your location to help local searchers find you
 Good way to join local conversations
Create a Profile that Attracts...
 Drive traffic to your website
 Adds credibility to your profile
Create a Profile that Attracts Customers
URL
 Choose an image that visually represents your business
 Can also include current promotions
 Ideal size: 1500x500 pixe...
 Add a pinned tweet to the top of your profile page to showcase
a new product or promotion
Create a Profile that Attracts...
Why Your Business
Needs to Be On Twitter
 Find out what is going on in your industry
 Learn what your customers are interested in
 Use Twitter’s search function...
 Raise the profile of your business
 Increase the impact of your marketing
 Regularly communicate with your followers
D...
 A quick way to reply to issues
 You can also use it for support queries
 Helps you develop a good reputation and stron...
 You can connect with anyone – even President Obama!
 Join discussions with influencers
 Start conversations with indus...
Twitter Has a Powerful Audience
284 million active users
30% of users see tweets from SMBs
every time they log in
90% of u...
How to Build a Following
Share Valuable Content
 How to articles
 Company news
 Upcoming events
 Fun facts
 Contests and giveaways
 Polls and...
 Find customers already in your database
 More likely to be followed by someone you already have a
relationship with
 E...
 Low-cost tools allow you to schedule tweets in advance
 Maintains a consistent flow of content
 Saves you time
Use Tim...
 Weekly conversations on various
industries
 Meet new people and network
 Play the role of an industry insider
Join a T...
Engage People Share Your Interests
 Respond to people who are interested
in similar content as you
 Consider users who e...
Promote Your Twitter Account
Install a Twitter widget on your website
that pulls from your feed
Include icons and links fo...
 Available to advertisers and verified users
 Can see how engagements, link clicks, retweets, favorites and
replies tren...
Growth starts out slowly
Be Patient!
4 Tips for Using
Advanced Search
 Narrow your search
 Connect with people who talking about you
 Reach people that are within your radius
The Advanced S...
Tip #1
Shows you tweets sent to a specific username
Track Mentions with Username Queries
Shows you tweets sent from a spec...
Tip #2
Search by location to
discover tweets in your area
Search with Geo-Location
Tip #3
 The exclusion filter ignores irrelevant tweets
 To exclude irrelevant results, type the minus symbol (-) at the
...
Tip #4
Search by Sentiment
Content Inspiration
Dos and Don’ts
DON’TS
X Post cryptic tweets
X Repeat old news
X Excessively use # and @
X Post links without
commentary
DO...
Case Study: Roger Smith Hotel
 Invited (chosen) customers
to tweet about their
experiences
 Frequently posted trivia
que...
Case Study: Sporting News
Why does this work?
 Relevant to events
 Funny
 Uses Twitter # trend
Be Consistent
 Growing your fan base is not
a sprint, it is a marathon
 Every second counts, so don’t
be discouraged
 Y...
Balance Work and Fun
Bradbury & Partners, an executive
recruiting firm specializing in the
mortgage industry, has grown
th...
Listen to Your Customers
 JetBlue uses Twitter as a customer service platform
 Have a team that monitors and responds to...
Promote Your Niche
Twitter is worldwide -- there will always be someone interested
in your business
Timing is Key to Success
BEST: Monday–Thursday, 1:00 pm–3:00 pm
WORST: any day after 8:00 pm (and Friday after 3:00 pm)
Us...
Sample Schedule
Monday: Run a Special Promotion
Tuesday: Exclusive Content
Wednesday: Helpful Tips
Thursday: Highlight Others
Friday: Focus on Your Employees
9 Tips for Success
Tip #1: Connect with Real People
Tip #2: Stay Organized with Lists
Tip #3: Monitor Your Mentions
Tip #4: Send Traffic to Your Website
Tip #5: Use Tweets as Testimonials
Tip #6: Fast Customer Service
Tip #7: Capitalize on Trending Topics
Tip #8: Find Your Next Employee
Tip #9: Locate Local Customers
Additional Resources
Simple, Effective and Affordable
Local Online Marketing
 Search
 Social
 Mobile
 Email
 Advertising
 Website
 PR
 ...
More Local Marketing Resources
eBooks
DOWNLOAD
localvox.com/resources
Blog
SUBSCRIBE
localvox.com/blog
Questions?
gethelp@localvox.com
#LocalVoxWebinar
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Become a Twitter Marketing Expert

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Learn how to make Twitter an asset that will help you grow your business with this LocalVox SlideShare.

Twitter is one of the most powerful social networks -- and it's free. But knowing how to make it work to your benefit takes work and knowledge.

Here's what we cover in this deck:
* The basics of Twitter
* Why your small business needs to be on Twitter
* How to build a following
* 4 tips for Advanced Search
* Content inspiration
* Sample schedules
* 9 tips for success

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Become a Twitter Marketing Expert

  1. 1. Become a Twitter Marketing Expert
  2. 2. Webinar Outline  The basics of Twitter  Why your business needs to be on Twitter  How to build a following  4 tips for Advanced Search  Content inspiration  Sample schedules  9 tips for success  Additional resources
  3. 3. The Basics of Twitter
  4. 4. What is Twitter? Twitter is a real-time information network where people discover what’s happening in the world right now, share information instantly and connect with people/businesses
  5. 5.  Click “reply” to respond to a tweet  A good way to build relationships with followers and join conversations Speak Twitter’s Lingo Reply
  6. 6.  Taking a tweet from someone else and tweeting it to your followers  Gives the original author credit Speak Twitter’s Lingo Retweet (RT)
  7. 7.  A great way to acknowledge/show appreciation for a tweet  Can also be used as a bookmarking tool if you want to find the tweet again quickly Speak Twitter’s Lingo Favorite
  8. 8.  Word or phrase (without spaces) beginning with the # symbol  Organizes conversations and makes it easier to view all content related to a particular topic Speak Twitter’s Lingo #Hashtag
  9. 9.  Bring a tweet to another person’s attention by including @username in your message  Uses: asking a question, saying thank you or highlighting a piece of someone’s content Speak Twitter’s Lingo @Mention
  10. 10.  seach.twitter.com to find keywords and hashtags relevant to your business Find Your Customers on Twitter Twitter Search
  11. 11.  Create lists of community influencers and thought-leaders  Mention people in your tweets to build relationships and extend your reach Find Your Customers on Twitter Build Your Community
  12. 12.  Stay informed about what your competitors are doing Find Your Customers on Twitter Find Your Competition
  13. 13.  Show users who you are with a logo or photo  Will appear next to the tweets you share  Ideal size: 400x400 pixels Create a Profile that Attracts Customers Logo or Photo
  14. 14.  160 characters that describes your business  Give users a compelling reason to follow your account Create a Profile that Attracts Customers Your Bio
  15. 15.  Add your location to help local searchers find you  Good way to join local conversations Create a Profile that Attracts Customers City & State
  16. 16.  Drive traffic to your website  Adds credibility to your profile Create a Profile that Attracts Customers URL
  17. 17.  Choose an image that visually represents your business  Can also include current promotions  Ideal size: 1500x500 pixels Create a Profile that Attracts Customers Header Image
  18. 18.  Add a pinned tweet to the top of your profile page to showcase a new product or promotion Create a Profile that Attracts Customers Pinned Tweet
  19. 19. Why Your Business Needs to Be On Twitter
  20. 20.  Find out what is going on in your industry  Learn what your customers are interested in  Use Twitter’s search function to listen to conversations (and join if you feel inclined) Become a Twitter Marketing Expert / Why Your Business Needs to Be On Twitter Listen and Learn
  21. 21.  Raise the profile of your business  Increase the impact of your marketing  Regularly communicate with your followers Drive Awareness
  22. 22.  A quick way to reply to issues  You can also use it for support queries  Helps you develop a good reputation and strong relationships Provide Customer Service
  23. 23.  You can connect with anyone – even President Obama!  Join discussions with influencers  Start conversations with industry experts to raise the profile of your business  Valuable networking tool Connect with Influencers
  24. 24. Twitter Has a Powerful Audience 284 million active users 30% of users see tweets from SMBs every time they log in 90% of users have engaged in a conversation with an SMB 60% of users have made a purchase from an SMB based on something they saw on Twitter
  25. 25. How to Build a Following
  26. 26. Share Valuable Content  How to articles  Company news  Upcoming events  Fun facts  Contests and giveaways  Polls and surveys  Videos and photos
  27. 27.  Find customers already in your database  More likely to be followed by someone you already have a relationship with  Email and LinkedIn lists are good places to start (export to .csv files and import to Twitter) Import Your Existing Contact Lists
  28. 28.  Low-cost tools allow you to schedule tweets in advance  Maintains a consistent flow of content  Saves you time Use Timesaving Tools
  29. 29.  Weekly conversations on various industries  Meet new people and network  Play the role of an industry insider Join a Twitter Conversation Notable chats include: • #smallbizchat • #CustServ • #blogchat • #HBRchat • #mediachat
  30. 30. Engage People Share Your Interests  Respond to people who are interested in similar content as you  Consider users who engage with a specific post, follow a competitor or follow your followers  Follow accounts Twitter recommends (#Discover section of dashboard)
  31. 31. Promote Your Twitter Account Install a Twitter widget on your website that pulls from your feed Include icons and links for your social media pages
  32. 32.  Available to advertisers and verified users  Can see how engagements, link clicks, retweets, favorites and replies trend (28 day period)  Twitter also lets you export the data into an Excel doc Use Tweet Performance Analytics
  33. 33. Growth starts out slowly Be Patient!
  34. 34. 4 Tips for Using Advanced Search
  35. 35.  Narrow your search  Connect with people who talking about you  Reach people that are within your radius The Advanced Search Can Help You…
  36. 36. Tip #1 Shows you tweets sent to a specific username Track Mentions with Username Queries Shows you tweets sent from a specific username
  37. 37. Tip #2 Search by location to discover tweets in your area Search with Geo-Location
  38. 38. Tip #3  The exclusion filter ignores irrelevant tweets  To exclude irrelevant results, type the minus symbol (-) at the beginning of a keyword Refine Results with Exclusions and Filters
  39. 39. Tip #4 Search by Sentiment
  40. 40. Content Inspiration
  41. 41. Dos and Don’ts DON’TS X Post cryptic tweets X Repeat old news X Excessively use # and @ X Post links without commentary DOS  Be funny and witty  Create curiosity  Have conversations with your followers (by interacting, trivia and rewards)  Be natural and organic
  42. 42. Case Study: Roger Smith Hotel  Invited (chosen) customers to tweet about their experiences  Frequently posted trivia questions, coupons and NYC pics  Offered discounts to customers and reserved rooms
  43. 43. Case Study: Sporting News Why does this work?  Relevant to events  Funny  Uses Twitter # trend
  44. 44. Be Consistent  Growing your fan base is not a sprint, it is a marathon  Every second counts, so don’t be discouraged  You need to take time to show your personality and build trust
  45. 45. Balance Work and Fun Bradbury & Partners, an executive recruiting firm specializing in the mortgage industry, has grown their following to over 1,600 Why this Bradbury & Partners tweet works:  Uses @ tags  Sharp commentary  Links to questions to Q&A social network Quora  Niche-related jokes  Photo
  46. 46. Listen to Your Customers  JetBlue uses Twitter as a customer service platform  Have a team that monitors and responds to customer questions, compliments and (yes) complaints
  47. 47. Promote Your Niche Twitter is worldwide -- there will always be someone interested in your business
  48. 48. Timing is Key to Success BEST: Monday–Thursday, 1:00 pm–3:00 pm WORST: any day after 8:00 pm (and Friday after 3:00 pm) Use images  Tweets with images result in more clicks, retweets, favorites and followers
  49. 49. Sample Schedule
  50. 50. Monday: Run a Special Promotion
  51. 51. Tuesday: Exclusive Content
  52. 52. Wednesday: Helpful Tips
  53. 53. Thursday: Highlight Others
  54. 54. Friday: Focus on Your Employees
  55. 55. 9 Tips for Success
  56. 56. Tip #1: Connect with Real People
  57. 57. Tip #2: Stay Organized with Lists
  58. 58. Tip #3: Monitor Your Mentions
  59. 59. Tip #4: Send Traffic to Your Website
  60. 60. Tip #5: Use Tweets as Testimonials
  61. 61. Tip #6: Fast Customer Service
  62. 62. Tip #7: Capitalize on Trending Topics
  63. 63. Tip #8: Find Your Next Employee
  64. 64. Tip #9: Locate Local Customers
  65. 65. Additional Resources
  66. 66. Simple, Effective and Affordable Local Online Marketing  Search  Social  Mobile  Email  Advertising  Website  PR  Lead Gen Get your free SEO report today! localvox.com/free-seo-report
  67. 67. More Local Marketing Resources eBooks DOWNLOAD localvox.com/resources Blog SUBSCRIBE localvox.com/blog
  68. 68. Questions? gethelp@localvox.com #LocalVoxWebinar

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