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Twitter For Your Personal Brand 4 10


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Twitter For Your Personal Brand 4 10

  1. 1. Tom Hume Twitter For Your Job Search & Personal Brand Tom Hume Twitter Handles: @TAH99, @marketingkicker, @saleskicker, @cureJM LinkedIn :
  2. 2. Seminar Objectives <ul><li>After participating in this session, you’ll be able to: </li></ul><ul><ul><li>Understand how and why Twitter can be a powerful tool in your job search and for developing your Personal Brand </li></ul></ul><ul><ul><li>Learn easy ways to get started </li></ul></ul><ul><ul><li>Leave with at least 5 immediately actionable (and free) tips, resources or techniques to take your social media brand to the next level </li></ul></ul>
  3. 3. What is Twitter? <ul><li>We think of Twitter as it's not a social network, but it's an information network . It tells people what they care about as it is happening in the world. </li></ul><ul><li>— Evan Williams </li></ul>
  4. 4. What is Twitter? <ul><li>What made Twitter different from other social networks (Facebook, LinkedIn, MySpace) was the way people socialized. However, these lines are blurring. </li></ul><ul><li>Twitter is like an open Chat room. Everyone answers just one question; “What’s happening?”; 140 characters or less </li></ul><ul><li>The 140 character status update is now universal and linking EVERYWHERE – LinkedIn, Facebook </li></ul><ul><li>The mobile support on twitter lets the world know what you are doing right now </li></ul>
  5. 5. How Twitter fits in with other Social Media The Conversation Prism by Brian Solis and Jesse Thomas
  6. 6. What is Twitter? <ul><li>Twitter is communication: </li></ul><ul><ul><li>1 to 1 </li></ul></ul><ul><ul><li>1 to Many </li></ul></ul><ul><ul><li>Many to Many </li></ul></ul><ul><ul><li>Many to 1 </li></ul></ul>
  7. 7. Who is on Twitter? <ul><li>Barack Obama </li></ul><ul><li>Britney Spears </li></ul><ul><li>All A-listed Bloggers </li></ul><ul><li>Celebrities </li></ul><ul><li>Politicians </li></ul><ul><li>Techies </li></ul><ul><li>Web Enthusiasts </li></ul><ul><li>Real people </li></ul><ul><li>Your target companies </li></ul><ul><li>Emps from your target companies </li></ul><ul><li>Decision-makers from your target companies </li></ul>
  8. 8. What does Twitter look like?
  9. 9. What does Twitter look like?
  10. 10. What does Twitter look like?
  11. 11. What does Twitter look like?
  12. 12. Immediate News Tweets <ul><ul><li>A plane just landed on the Hudson </li></ul></ul><ul><li>Twitter is Real Time </li></ul><ul><ul><li>Or even closer to home….. </li></ul></ul>
  13. 13. So why should you care about Twitter? <ul><ul><ul><li>Powerful search tool - Listening </li></ul></ul></ul><ul><ul><ul><ul><li>Find jobs – search job titles and geographies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What does your target company say? </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Company voice; events, earnings, product launches </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>What do the customers of your target company say? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What to employees say at your target company? </li></ul></ul></ul></ul><ul><ul><ul><ul><li>What does the hiring manager say </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Professionally, Personally </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Employers expect you to understand and use it – (esp for Marketing jobs) </li></ul></ul></ul><ul><ul><ul><li>It will make you more visible </li></ul></ul></ul><ul><ul><ul><ul><li>Credibility, personal brand </li></ul></ul></ul></ul><ul><ul><ul><ul><li>More networking connections </li></ul></ul></ul></ul><ul><ul><ul><li>The people you hire will be using it </li></ul></ul></ul>
  14. 14. Getting started – 5 easy steps <ul><ul><ul><li>Just sign-up </li></ul></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><li>Use a personal email address (not from your job) </li></ul></ul></ul><ul><ul><ul><li>Use your real name – claim it before someone else does </li></ul></ul></ul><ul><ul><ul><li>Consider using an email address you don’t use all the time (gmail, yahoo, etc) </li></ul></ul></ul>
  15. 15. Getting started – 5 easy steps <ul><ul><ul><li>If you can’t get your name/domain before someone else does, don’t panic </li></ul></ul></ul><ul><ul><ul><li>Tip </li></ul></ul></ul><ul><ul><ul><li>Can’t get your name? Then have fun with your Twitter handle – i.e. @marketingkicker </li></ul></ul></ul><ul><ul><ul><li>Numbers and hyphens can reduce followers </li></ul></ul></ul>
  16. 16. Getting started – 5 easy steps <ul><ul><ul><li>While your at it, check your name availability everywhere. </li></ul></ul></ul>
  17. 17. Getting started – 5 easy steps <ul><ul><ul><li>Build your profile </li></ul></ul></ul>
  18. 18. Getting started – 5 easy steps <ul><ul><ul><li>Build your profile </li></ul></ul></ul><ul><ul><ul><li>Under the “Settings” tab > “Account” tab </li></ul></ul></ul><ul><ul><ul><ul><li>Put in your name – your real name so others can find you </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Put in your approved twitter name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add the email address where notifications will be sent </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add your website or blog url – LinkedIn is good too </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add your time zone – a drop down box </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Add your online bio – it’s short. Keep it similar to LinkedIn </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Establish your location – Geo Tagging (if you want) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Choose your language (Italian, Spanish, French, Japanese English) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Decide if you want to protect your tweets – Don’t! </li></ul></ul></ul></ul>
  19. 19. Getting started – 5 easy steps <ul><ul><ul><li>Build your profile </li></ul></ul></ul><ul><ul><ul><li>Skip the “Mobile” settings for now </li></ul></ul></ul>
  20. 20. Getting started – 5 easy steps <ul><ul><ul><li>Build your profile </li></ul></ul></ul><ul><ul><ul><li>Set your “Notices” </li></ul></ul></ul><ul><ul><ul><li>Tip </li></ul></ul></ul><ul><ul><ul><li>At first, turn on email notifications for new followers (it is more fun), then turn it off if it gets overwhelming </li></ul></ul></ul>
  21. 21. Getting started – 5 easy steps <ul><ul><ul><li>Build your profile </li></ul></ul></ul><ul><ul><ul><li>Add your “Picture” </li></ul></ul></ul><ul><ul><ul><ul><li>Smiling photos get more follows </li></ul></ul></ul></ul><ul><ul><ul><li>Pick a background “Design” </li></ul></ul></ul><ul><ul><ul><li>Skip the “Connections” tab for now </li></ul></ul></ul>
  22. 22. Getting started – 5 easy steps <ul><ul><ul><li>Start Following People </li></ul></ul></ul><ul><ul><ul><li>Who to follow? </li></ul></ul></ul><ul><ul><ul><ul><li>Real people (not spammers) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>People who will follow you back </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Keep a good Follower/Following Ratio </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>People you are connected to on LinkedIn </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Tweeple group </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter User Directories </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Wefollow </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Listorious </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>TweetDeck Directory </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow the list of people you like </li></ul></ul></ul></ul>
  23. 23. Getting started – 5 easy steps <ul><ul><ul><li>Start Tweeting to build your followers </li></ul></ul></ul><ul><ul><ul><li>Follow back </li></ul></ul></ul><ul><ul><ul><li>Put your Twitter handle “@____” on email signature, LinkedIn, business cards, etc </li></ul></ul></ul><ul><ul><ul><li>Tweet often, tweet regularly </li></ul></ul></ul><ul><ul><ul><li>Use Hashtags # </li></ul></ul></ul><ul><ul><ul><li>Build your own lists </li></ul></ul></ul><ul><ul><ul><li>Promote others - #FF </li></ul></ul></ul><ul><ul><ul><li>List yourself in Twitter User Directories </li></ul></ul></ul><ul><ul><ul><li>What to Tweet about? </li></ul></ul></ul><ul><ul><ul><ul><li>Articles </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Event updates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Updates to your blog </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Live news events, pictures </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Questions </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Retweets </li></ul></ul></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><ul><li>Find your voice </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tweet with authority </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Be creative </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have fun </li></ul></ul></ul></ul><ul><ul><ul><ul><li>And always remember “What happens on the Internet, stays on the Internet” </li></ul></ul></ul></ul>
  24. 24. Getting started – 5 easy steps <ul><ul><ul><li>Twitter Search </li></ul></ul></ul><ul><ul><ul><li>Tips </li></ul></ul></ul><ul><ul><ul><ul><li>Search by job title and region </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Search company name </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Search company products or services </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Search key people at company </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Set up search columns in TweetDeck </li></ul></ul></ul></ul>
  25. 25. Getting started – 5 easy steps <ul><ul><ul><li>Use tools to get organized and save time </li></ul></ul></ul>
  26. 26. Getting started – 5 easy steps <ul><ul><ul><li>Twitter is made powerful through other Twitter tools </li></ul></ul></ul>
  27. 27. Overwhelmed?
  28. 28. Develop your strategy <ul><li>Do you want fewer followers, but extremely high quality followers? </li></ul><ul><ul><li>You will need to create terrific content </li></ul></ul><ul><ul><li>You will need to be very selective about who you follow </li></ul></ul><ul><li>Do you want a high volume of followers to extend your online brand? </li></ul><ul><ul><li>RT often </li></ul></ul><ul><ul><li>Follow-back always </li></ul></ul><ul><ul><li>Unfollow those who do not follow you </li></ul></ul><ul><ul><ul><li>Tip </li></ul></ul></ul><ul><ul><ul><ul><li>Don’t get too hung up on strategy at first; just get in the game </li></ul></ul></ul></ul>
  29. 29. Five Mistakes to Avoid <ul><li>Do not post only links to your site/blog. No one wants to see such blatant self promotion. </li></ul><ul><li>Do not avoid other Twitterers. Respond if spoken to </li></ul><ul><li>Don’t write about your mundane habits. </li></ul><ul><li>No flaming or insulting. </li></ul><ul><li>Do not beg for followers or listen to those Get 1000 Followers NOW! It is not true and not good marketing for your own name </li></ul>
  30. 30. Tools
  31. 31. Fun Tools <ul><li>Social Oomph , Hootsuite – schedules tweets </li></ul><ul><li>Splitweet , TweetDeck , Hootsuite , – tweet from multiple accounts </li></ul><ul><li>Huitter , TwitterKarma – Follow and Unfollow </li></ul><ul><li>Bud URL or – Shorten URLs </li></ul><ul><li>TweetDeck , Hootsuite , Seesmic – Track tweeps </li></ul><ul><li>Tweet Stats , Twittercounter – See twitter activity </li></ul><ul><li>Muckrack – Journalists on Twitter </li></ul><ul><li>What the Trend – explains trends </li></ul><ul><li>Tweet Reach – shows the reach </li></ul><ul><li>Twitalyzer – Analyses quality </li></ul><ul><li>Twitbacks – Fancier backgrounds </li></ul>
  32. 32. What’s next for Twitter <ul><ul><ul><li>Foursquare and Geo-Tagging </li></ul></ul></ul>
  33. 33. Questions?
  34. 34. Appendix
  35. 35. Twitter Terms <ul><ul><ul><li>Twitter : Your Online Status Message. </li></ul></ul></ul><ul><ul><ul><li>Tweet : A Short Update of what you are doing for about 140 characters. </li></ul></ul></ul><ul><ul><ul><li>Followers : People who are subscribed of your updates or fondly known as Tweets. </li></ul></ul></ul><ul><ul><ul><li>Following : People you are interested for following by subscribing to their updates or tweets. </li></ul></ul></ul><ul><ul><ul><li>Direct Message (DM) : Sending a Direct Message to your followers. </li></ul></ul></ul><ul><ul><ul><li>At (@) : You can use this when you are referring him/her in your updates. You can prefix their username with @ to display his/her Twitter account in the update. </li></ul></ul></ul><ul><ul><ul><li>Re-Tweet (RT) : You can Relay a tweet or update by a Twitterer or Tweeter to everyone who are following you. </li></ul></ul></ul><ul><ul><ul><li>Hash (#) : When you want to tell something specific about some issue or subject, you can prefix your subject with #. </li></ul></ul></ul><ul><ul><ul><li>Tweet – Up : When a group of Twitterers or Tweeters arranges a meeting for a social interaction or for some bloggers meet and so on. </li></ul></ul></ul><ul><ul><ul><li>Blocking/Spam : You may get requests from Spam Twitterers. You can block them in two ways. Directly from the User’s Twitter page or  through your Followers list . Just hit Block and Twitter will confirm it. Real people (not spammers) </li></ul></ul></ul>