Twitter 101 for healthcare


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Presentation given to American Health Care class at Brandeis on 10/20/10

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Twitter 101 for healthcare

  1. 1. Twitter 101 for Health Care Jodi Sperber, MSW, MPH October 20, 2010
  2. 2. Before you take notes… <ul><ul><li> </li></ul></ul>
  3. 3. What we’ll cover <ul><li>Twitter basics </li></ul><ul><li>Examples </li></ul><ul><li>Getting started </li></ul><ul><li>Tools that make it easier </li></ul><ul><li>Best practices </li></ul>
  4. 5. Photo credit: kevharb, via Creative Commons license All if this, and you want me to tweet?
  5. 6. <ul><li>“ Many people have assumed that Twitter is just another social network, some kind of micro-blogging service, or both. It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news.” </li></ul>Photo credit: Terje S. Skerdal, via Creative Commons license
  6. 7. People have a lot to say <ul><li>Updated numbers: </li></ul><ul><li>As of June 2010, Twitter averages: </li></ul><ul><li>750 tweets per second </li></ul><ul><li>65 million tweets per day </li></ul>
  7. 8. Photo Credit: emerald isle druid, via Creative Commons license
  8. 9. <ul><li>A tweet is an individual message </li></ul><ul><li>To follow somebody is to subscribe to their messages. This does not mean they will also follow you. </li></ul><ul><li>A DM or direct message is a private message on Twitter. Often written simply as D. </li></ul><ul><li>RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit </li></ul><ul><ul><li>Sometimes noted as “via” instead of RT </li></ul></ul>Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
  9. 10. <ul><li>@username is a public message to or about an individual on Twitter </li></ul><ul><li>A hashtag —the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic </li></ul><ul><li>Shortened URLs . To fit links into the short message format, URLs are oftened shortened. Can be accomplished using a variety of services. </li></ul><ul><li>Trending topics are the most-discussed terms on Twitter at any given moment </li></ul>Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
  10. 11. Anatomy of a tweet
  11. 12. <ul><li>First step: </li></ul><ul><li>Listen </li></ul><ul><li> </li></ul><ul><ul><li>Try searching </li></ul></ul><ul><ul><li>for a few keywords or topics </li></ul></ul>Photo credit: Erica Reid, used via Creative Commons license
  12. 13. Developments Research Meetings and Conference Info Q&A Conversations Chit Chat Campaigns What do you hear? Photo credit: bullcitydogs, via Creative Commons license
  13. 14. Photo credit samcrockett, via Creative Commons license Asking questions
  14. 15. Photo credit: Sifter, used via Creative Commons license Sharing information
  15. 16. Photo by kevharb, via Creative Commons license Connecting
  16. 17. Real time news
  17. 18. Start a conversation
  18. 19. More on conversations
  19. 21. Full list here:
  20. 22. Photo Credit: arbyreed, via Creative Commons license Does it feel anything like this?
  21. 23. You can do it! Really! <ul><li>People like tips, links to interesting stories and blog posts (they don’t have to be about you), and a good sense of humor. </li></ul><ul><li>People like the human touch and will appreciate posts with your thoughts and experiences more than you think </li></ul><ul><li>They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes </li></ul>Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business
  22. 24. Getting started <ul><li>Signing up takes approximately one minute </li></ul>
  23. 25. To help people recognize and trust your account, fill out your profile completely and include a picture Adapted from Twitter 101 for Business
  24. 26. This is where you type your 140
  25. 27. Follow relevant accounts <ul><li>Following somebody means you’ve subscribed to their tweets </li></ul><ul><li>When you find a good candidate, look under their picture for the Follow button </li></ul><ul><li>Start small – follow five. Listen for a while. Then follow five more. </li></ul><ul><li>Lists are also useful for finding/creating groups on a specific topic </li></ul>Adapted from Twitter 101 for Business
  26. 28. Get a jump start <ul><li>Follow a list of users that someone else has already created </li></ul><ul><li>@jsirkin/healthpolicy </li></ul>
  27. 29. That’s the basics! But it’s only the beginning…
  28. 30. TweetDeck HootSuite
  29. 31. TweetDeck: desktop based This is where you type your 140
  30. 32. HootSuite: web based Search term Type 140 here Mentions Integration Integration
  31. 33. Best practices <ul><li>Build relationships on Twitter </li></ul><ul><ul><li>Listen for comments about you </li></ul></ul><ul><ul><li>Respond to comments and queries </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Post links to things people would find interesting </li></ul></ul>Adapted from Twitter 101 for Business
  32. 34. Best practices <ul><li>Retweet messages you find interesting/valuable </li></ul><ul><li>Use a friendly, casual tone </li></ul><ul><li>Do. Not. Spam. </li></ul><ul><li>Don’t tweet anything you wouldn’t want your mother to read… </li></ul>
  33. 35. <ul><li>“ No matter how sophisticated the algorithms get, no matter how many machines we add to the network, our work is not about the triumph of technology, it is about the triumph of humanity.” </li></ul>