Glena Stephenson presents on using Twitter to brand and grow a business. She discusses Twitter basics like setting up an account and profile, best practices, the anatomy of a tweet, who to follow, and using hashtags. Glena also covers how to use Twitter for marketing purposes by establishing a presence, setting goals, and creating marketing campaigns with promotions, contests, and announcements. She demonstrates tools for managing multiple social media accounts. The presentation provides guidance on effectively utilizing Twitter to connect with customers and build a business.
2. Glena Stephenson
Business owner since 1981
Social Media Director Powerful Women
International since 2011
Social Media Consultant
Constant Contact Email Marketing Solution
Provider
Researcher for Writers, Authors & Bloggers
3. Twitter account since Feb 8, 2009
Didn’t use it much
I didn’t know what I was doing
Love it now for research and connecting on
the go
Have created a business twitter account
@glenastep
What about You? (Participants)
4. What we will cover
Twitter basics: sign up, handle, profile, etc.
Twitter Best Practices
Anatomy of a Tweet
Who to Follow & Why
Value of twitter for Business
Twitter Marketing Campaigns
6. Your Twitter Handle
Make it short if possible
Make it part of your brand
Keep it simple, so that people can find you
You may want to use your own name to brand
yourself
My twitter handle @glenastephenson
(16 characters) is too long. My tweets must be
no longer than 116 so that others can retweet.
I created a new Business Account @glenastep
8. Settings: Online Bio
You only have160 characters
You do want to come across as human
and let a little personality come out
Tell about your products
Use Key words
13. Twitter Limits
You cannot follow more than 500 people a
day
You initially can follow only 2000 people
After you reach 2000 Twitter computes the
# of followers to how many you’re
following and you can follow more
50 tweets per day
250 Direct Messages a day
14. Video Clip
The best of Twitter TV
http://www.youtube.com/watch?
v=1cfzSYYj8qk&feature=channel
17. # Hashtag
Lets people group messages by category
It’s an ongoing conversation #lisalive
#occupywallstreet
Collect Ideas by asking a question and
use to track the conversation #favnovel
Share an Experience #americanIdol
Tracking tools for conversations:
http://tweetgrid.com or
http://tweetchat.com or Hashtags.org
18. @ Mention
@yourname is a public message to you
@ can be used to acknowledge
“Thanks @glenastep for the great
information about twitter”
19. RT
RT – Retweet is a way of reposting
someone’s message
Make sure you are Retweetable by leaving
enough room for others to add their user
name
Can re-write or comment: aim for clear
message & add their @name for credit
20. DM
DM – Direct Messages; This is active if
you are following and being followed by
someone.
It gives some privacy if you want to
answer a question that may be sensitive
It can still be found through searches
Either person can delete it and it is
completely deleted
22. Who to Follow
Search on the twitter search bar at the top
or search.twitter.com
Find people who are tweeting about your
topic or market niche
Follow people primarily related to your
niche
Fewer followers who are interested are
much more valuable than many followers
Follow people who follow you (yes & no)
23. Follow the Experts
Follow key players in your niche
Follow some of their followers
Reply to their tweets (authentic
comments)
RT - Retweet their relevant tweets
Tweet – Your opinion or take on what the
“expert” said & use “via” to reference them
24. Building Your Following
Provide education and information
Generate interest with article titles
Add links to the full article that lead to your
website
Tweets need to contain Key words that relate to
your market niche
25. Engage Your Followers
Initiate conversations with followers
Provide information
Answer questions
Retweet
Follow @glenastep & each other
Acknowledge @glenastep for the great
twitter seminar
Care more than others & be helpful
26. Value of Twitter
It’s the real-time value of tweeting and
Twitter that makes it such a unique social
networking tool.
27. Video
Faster than Earthquakes
http://youtu.be/0UFsJhYBxzY
28. Value of Tweeting
What differentiates Twitter from other forms
of Social Media:
Immediate & mobile
The ability to write quick, short, easy to
read messages
Viewable in public by cell phone via SMS
text
29. VIDEO
Bookstore
http://www.youtube.com/watch?
v=dB6_mmXiH50&feature=g-user-
u&context=G22f85f4UCGXQYbcTJ33ZPv
zbpS5EcDun7OV_oCKpeTRjmPWAYbpA
30. Tweet Headlines
Grab attention so they will click through
Emotional: Get what you want - Lose
weight
How to eat the right foods to burn fat
Tricks of the Trade
Stock Market secrets exposed
Learn to read faster and retain more
31. Marketing Campaign
Why are you using Twitter
What are the advantages
Short term goals
Long term goals
Strategies to meet these goals
32. Marketing
Promotions: Use twitter specific discount
codes
Post special offers, sales items, etc.
Contests: Generates fun and interest
Sale announcements next hour get free
pie with coffee
New product announcements
35. Establishing Your Presence
Tweet daily: min of 5 times max 10
Tweet some personal stuff to reveal your
personality
Provide information
Use headlines like a newspaper and
provide links (1:10 ratio) to your website or
blog or article
36. Set Low to Moderate Expectations
Goals may be:
• Increasing customer base
• Better serving existing customers
• Offering customer service
• Connect with potential partners
• Branding
37. Create Business only Twitter Account
Publish Your Twitter Handle
Create Business only Twitter Account
Business Cards
Website
Facebook Business Page
Facebook Profile Page
LinkedIn
41. Management Tools
Tweetdeck – Owned by & only for Twitter
Hootsuite – Manage multiple accounts
free
Social Oomph- Manage multiple accounts
$
Rapportive – cool app to use with gmail,
Google now owns