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Twitter 101


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An updated introduction to Twitter, with lots of examples and basic information to help understand what it is, how it is used, and why it has become a powerful tool. Original PPT has animation - drop me a note if you want this version.

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Twitter 101

  1. 1. Twitter: A Love Story (alt title: Twitter 101) Jodi Sperber, MSW, MPH July 6, 2010
  2. 2. What we’ll cover <ul><li>Twitter basics </li></ul><ul><li>Examples </li></ul><ul><li>Getting started </li></ul><ul><li>Tools that make it easier </li></ul><ul><li>Best practices </li></ul>
  3. 4. Photo credit: kevharb, via Creative Commons license All if this, and you want me to tweet?
  4. 5. Twitter is…. <ul><li>Millions of individual broadcasting networks – built by the users themselves </li></ul><ul><li>A new way to speak directly to the people/organizations you care about – and that want to hear from you </li></ul><ul><li>A giant and total time suck away from what is really important? </li></ul>Adapted from Twitter for Us -
  5. 6. <ul><li>“ Many people have assumed that Twitter is just another social network, some kind of micro-blogging service, or both. It can be these things but primarily Twitter serves as a real-time information network powered by people around the world discovering what’s happening and sharing the news.” </li></ul>Photo credit: Terje S. Skerdal, via Creative Commons license
  6. 7. People have a lot to say
  7. 8. People have a lot to say <ul><li>Updated numbers: </li></ul><ul><li>As of June 8, Twitter averages: </li></ul><ul><li>750 tweets per second </li></ul><ul><li>65 million tweets per day </li></ul>
  8. 9. “ Expect to see an emphasis on the scholarly and research implications of the acquisition … it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I'm certain we'll learn things that none of us now can possibly conceive.” April 14, 2010
  9. 10. Photo Credit: emerald isle druid, via Creative Commons license
  10. 11. <ul><li>A tweet is an individual message </li></ul><ul><li>To follow somebody is to subscribe to their messages. This does not mean they will also follow you. </li></ul><ul><li>A DM or direct message is a private message on Twitter. Often written simply as D. </li></ul><ul><li>RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit </li></ul><ul><ul><li>Sometimes noted as “via” instead of RT </li></ul></ul>Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
  11. 12. <ul><li>@username is a public message to or about an individual on Twitter </li></ul><ul><li>A hashtag —the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic </li></ul><ul><li>Shortened URLs . To fit links into the short message format, URLs are oftened shortened. Can be accomplished using a variety of services. </li></ul><ul><li>Trending topics are the most-discussed terms on Twitter at any given moment </li></ul>Photo credit jovike, used via Creative Commons license Adapted from Twitter 101 for Business
  12. 13. Anatomy of a tweet
  13. 14. Anatomy of a tweet
  14. 15. Anatomy of a tweet
  15. 16. Anatomy of a tweet
  16. 17. Anatomy of a tweet
  17. 18. Anatomy of a tweet
  18. 19. <ul><li>First step: </li></ul><ul><li>Listen </li></ul><ul><li> </li></ul><ul><ul><li>Try searching </li></ul></ul><ul><ul><li>for a few keywords or topics </li></ul></ul>Photo credit: Erica Reid, used via Creative Commons license
  19. 20. No account required
  20. 21. Search for a user or keyword(s)
  21. 22. Search for a user or keyword(s) RSS feed (read & archive)
  22. 23. Developments Research Meetings and Conference Info Q&A Conversations Chit Chat Campaigns What do you hear? Photo credit: bullcitydogs, via Creative Commons license
  23. 24. Photo by Thomas Hawk, via Creative Commons license Just for fun
  24. 25. Photo credit samcrockett, via Creative Commons license Asking questions
  25. 26. Photo credit: Sifter, used via Creative Commons license Sharing information
  26. 27. Photo by kevharb, via Creative Commons license Connecting
  27. 28. Real time news
  28. 29. Photo credit: Nimages DR, via Creative Commons license Viral campaign
  29. 30. 18 followers/following 23 Sharing ideas
  30. 31. 18 followers/following 23 716 followers/following 1995
  31. 32. 18 followers/following 23 716 followers/following 1995 1,094,192 followers/following 59 Photo credit: Nimages DR, via Creative Commons license
  32. 33. Start a conversation
  33. 34. <ul><li>Entire conversations take place… </li></ul>
  34. 35. <ul><li>Entire conversations take place… </li></ul>
  35. 36. <ul><li>Entire conversations take place… </li></ul>
  36. 37. <ul><li>Entire conversations take place… </li></ul>
  37. 38. <ul><li>Entire conversations take place… </li></ul>
  38. 39. <ul><li>Entire conversations take place… </li></ul>
  39. 40. <ul><li>Entire conversations take place… </li></ul>
  40. 41. <ul><li>Entire conversations take place… </li></ul>
  41. 42. <ul><li>Entire conversations take place… </li></ul>And you can participate if you like
  42. 43. Photo Credit: arbyreed, via Creative Commons license Does it feel anything like this?
  43. 44. Visualizing information
  44. 45. Sorting through the tweets
  45. 46. How do I know? I asked…
  46. 47. <ul><li>Is there a voice missing from the discussion? </li></ul><ul><li>Is there information missing? </li></ul><ul><li>What value can you add? </li></ul>Adapted from Twitter for Us -
  47. 48. Ready to give it a try? <ul><li>People like tips, links to interesting stories and blogposts (they don’t have to be about you), and a good sense of humor. </li></ul><ul><li>People like the human touch and will appreciate posts with your thoughts and experiences more than you think </li></ul><ul><li>They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes </li></ul>Photo credit: kate.e did, via Creative Commons license Adapted from Twitter 101 for Business
  48. 49. Getting started <ul><li>Signing up takes approximately one minute </li></ul>
  49. 50. To help people recognize and trust your account, fill out your profile completely and include a picture Adapted from Twitter 101 for Business
  50. 51. This is where you type your 140
  51. 52. Follow relevant accounts <ul><li>Following somebody means you’ve subscribed to their tweets </li></ul><ul><li>When you find a good candidate, look under their picture for the Follow button </li></ul><ul><li>Start small – follow five. Listen for a while. Then follow five more. </li></ul><ul><li>Lists are also useful for finding/creating groups on a specific topic </li></ul>Adapted from Twitter 101 for Business
  52. 53. That’s the basics! But it’s only the beginning…
  53. 54. TweetDeck HootSuite
  54. 55. TweetDeck: desktop based This is where you type your 140
  55. 56. HootSuite: web based Search term Type 140 here Mentions Integration Integration
  56. 57. Photo credit: Laszio-photo, via Creative Commons License
  57. 58. Best practices <ul><li>Build relationships on Twitter </li></ul><ul><ul><li>Listen for comments about you </li></ul></ul><ul><ul><li>Respond to comments and queries </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul><ul><ul><li>Post links to things people would find interesting </li></ul></ul>Adapted from Twitter 101 for Business
  58. 59. Best practices <ul><li>Retweet messages you would like to share </li></ul><ul><li>Use a friendly, casual tone </li></ul><ul><li>Don’t spam people </li></ul><ul><li>Don’t tweet anything you wouldn’t want your mother to read… </li></ul>
  59. 60. <ul><li>“ No matter how sophisticated the algorithms get, no matter how many machines we add to the network, our work is not about the triumph of technology, it is about the triumph of humanity.” </li></ul>