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Social media and the job search


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Social media and the job search for college students and recent grads.

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Social media and the job search

  1. 1. Social Media and the Job Search Harrisburg University Class Discussion with Rachel Strella
  2. 2. Today, We’ll Cover: Personal Branding Social Media & the Job Search Tips to Manage Your Brand Case Study Build Your Personal Brand
  3. 3. Personal Branding
  4. 4. Personal Branding Branding: Corporate vs. Personal
  5. 5. Personal Branding Personal Brands Gone Bad
  6. 6. Personal Branding What Does It Mean for the Job Search?
  7. 7. Personal Branding → Creating a positive personal brand can only help your job search → A negative personal brand could potentially disqualify you from a job
  8. 8. Personal Branding A strong potential hire typically has: → Professional dress → Clear communication → A set of skills/knowledge that others do not
  9. 9. Personal Branding YOU have an advantage because: → You can start now! → Position yourself in a positive light/frame brand → Connect with and build your community
  10. 10. Social Media & the Job Search
  11. 11. Social Media & the Job Search How Can You Use Social Media to Network your Way Into a Job?
  12. 12. Social Media & the Job Search → Establish a LinkedIn profile → Connect with those who can attest for your skills → If you are doing any volunteer or community service work, be sure to list that on your profile
  13. 13. Social Media & the Job Search → Join groups of the industries you would like to be a part of → Start a blog to showcase your knowledge and experience in an area of study → Follow industry experts on Twitter – this is a great way to monitor the pulse of a field
  14. 14. Managing Your Online Brand
  15. 15. Managing Your Online Brand → Have a strong professional photo and be consistent about using it across the web → Sign up for Google alerts ( to receive a notification when you’re mentioned online
  16. 16. Managing Your Online Brand → Decide what you want your Google search engine results to reveal → Frame content – voice and message – to align with the image you want to project
  17. 17. Managing Your Online Brand → Establish a strong, consistent presence on relevant media - don’t try do it all → Follow and connect with key players in your industry → If you’re a strong writer, blog!
  18. 18. Managing Your Online Brand Keep your Facebook Page G-rated!
  19. 19. A Case Study
  20. 20. A Case Study → The Location: The University of Wisconsin → The Class: Building a Personal Brand with Blogging and Social Media → The Timeframe: 16 weeks → The Student: Erin Podolak
  21. 21. A Case Study → Step #1: Establish a Clear Goal → Erin’s goal: Gain the attention of a larger audience as she neared graduation → Stretch goal: Gain recognition from Scientific American
  22. 22. A Case Study → Step #2: Identify Influencers → Erin’s Influencer: Bora Zivkovic, blog editor at Scientific American
  23. 23. A Case Study → Step #3: Identify How to Connect with Influencers → Erin’s Plan: → Lay the groundwork with Twitter and Blogging → Follow and connect with science writers, including her ‘Influencer’
  24. 24. A Case Study → Step #4: Blog to Offer Value and Promote Self → Erin’s Blog: → Called “Science Decoded” → Content strategy: show people what she can do → Link to goal: Science blogging community very active; connect w/power players
  25. 25. A Case Study → Step #5: Assess Results → Erin’s Results: → Received an email from Bora inquiring if she would like to be featured in an interview piece dedicated to new and young science writers → YES, goal achieved!
  26. 26. Build Your Personal Brand
  27. 27. Build Your Personal Brand What’s YOUR personal brand and how will you use social media to make it work for you?
  28. 28. Build Your Personal Brand → Step #1: Establish a clear, specific goal What will success look like? → Step #2: Identify influencers to connect with → Step #3: Identify how to connect with influencers Choose tools and messages
  29. 29. Build Your Personal Brand → Step #4: Do the work to get recognized and build meaningful professional relationships → Step #5: Learn to self-moderate to determine if you are getting closer or farther from your goals
  30. 30. Build Your Personal Brand → Share your personal branding work with me – and with my LinkedIn group: Personal Brand Management
  31. 31. Questions
  32. 32. Website and Blog: Facebook: Twitter: LinkedIn: Connections and Resources