Twitter 101 realtors


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Twitter 101 realtors

  1. 1. Twitter is….<br />… what’s happening NOW<br />
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  3. 3. What is Twitter?<br />Twitter is an information network made up of 140-character messages called Tweets.<br />It's a new and easy way to discover the latest news, aka “what’s happening” related to subjects you care about. <br />Twitter grew more than 1287% in its third year alone, eclipsing the growth of Facebook.<br />
  4. 4. How is Twitter useful?<br />Messages from users you choose to follow will show up on your homepage for you to read. <br />It’s like being delivered a newspaper whose headlines you’ll always find interesting <br /> Twitter is an excellent way to position yourself as the go-to real estate expert in your area.<br />
  5. 5. How to Start Using Twitter: <br />Discover Sources: Find and follow others<br />Check it often: Pay attention to what is happening<br />Take it with you: Connect to your mobile device<br />
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  7. 7. What does Twitter do for Business?<br />As a Realtor, you can use Twitter to quickly share information, gather market intelligence &insights, &build relationships. <br />When you combine messages that are quick to write, easy to read, public, opt-in, &accessible anywhere, you have a powerful, real-time way of communicating.<br />Think of it as an ongoing conversation with potential clients & relevant businesses.<br />
  8. 8. Twitter is Micro-Bloggingso you can share: <br />It could be today's average Days On Market number, current inventory levels or anything regarding local market conditions<br />It could be the results of a municipal zoning proposal voteor election results<br />Interest Rates & legal changes to Mortgages<br />Become a destination to follow for the latest in community & real estate information <br />
  9. 9. Linking to Your Website/Blog<br />If you're posting a blog or putting up good real estate website content, you can tweet a headline about a page or post.<br />Shrink the URL to make it shorter and better fit into your 140 character limit. <br />You can then tweet a headline that takes the reader to your site or blog.<br />Interesting tweets gets followers and drives traffic to your website <br />
  10. 10. Twitter Profile aka Your Brand aka Eye Candy<br />Add a profile picture, something with a friendly smile or something quirky, fun & eye catching<br />Your username – your name, your team name, or your website name<br />Your bio- 160 characters, make it interesting by making it personal.<br />Your background- fun, relevant, interesting<br />
  11. 11. Follow me & I’ll follow you<br />
  12. 12. What is following?<br />When you Follow someone, you are subscribing to their Tweets as a follower<br />Their “updates” aka Tweets will appear in your timeline<br />That person has permission to send you private Tweets, called Direct Messages (DMs)<br />
  13. 13. What are followers?<br />Followers are people who receive your Tweets<br />They become your follower and will display in the 'newest follower' section <br /> They receive your tweets in their home page, phone, or any application they use (mobile etc)<br />If YOU follow someone, you are their Follower<br />
  14. 14. Follow Lists<br />On your homepage there are two lists: Followers and Following<br />You can set up email preferences to notify you of new followers<br />You can only Direct Message someone who is following you<br />
  15. 15. Following FAQ<br />Can I restrict who follows me or sees my updates? Yes: you can restrict your profile<br />Once I start following someone, can I stop? Yes: visit their profile & hit the Unfollow button<br />Will someone know if I unfollow? Only if they check, Twitter does not notify of unfollows.<br />Can I prevent individuals from seeing my account? Yes: you can block individual users without locking your account<br />
  16. 16. Who to Follow?<br />Twitter has helpful suggestions on who you might want to follow<br />Suggestions on your homepage “Accounts you might find interesting”<br />Suggestions on another users profile page “Others that like this user”<br />Suggestions on your profile page “Users similar to you”<br />Import address book & find contacts who are on Twitter<br />
  17. 17. What is a Timeline?<br />A timeline is a Twitter term used to describe a collected stream of Tweets listed in real-time order.<br />When you log in to Twitter, you'll land on the Timeline view of your homepage. This is your Home Timeline<br /> Your home timeline is a long stream showing all Tweets from those you have chosen to follow on Twitter. <br />
  18. 18. How To Start Tweeting:<br />BUILD A VOICE: retweet, reply, react <br />MENTION: include others in your content<br />GET FANCY: explore advanced features <br />
  19. 19. How to Post a Tweet<br />Once you are logged on, type your Tweet into the "What's happening?" box at the top of your screen on your home page<br />Make sure your update is fewer than 140 characters. Remaining characters show up as a number below the box. <br />Click the Tweet button to post the Tweet to your profile.<br />You will immediately see your Tweet in the timeline on your homepage.<br />
  20. 20. What is a Direct Message or DM?<br />A Message (previously called a Direct Message) is a private message sent via Twitter to one of your followers.<br />Click the "Messages" button on the top menu bar of your page to get to your Private Message history.<br />You can only send private messages to people who follow you.<br />Twitter only displays up to 50 messages at a time<br />
  21. 21. Hashtags…<br />
  22. 22. What are @ replies & mentions?<br />A reply is any update posted by clicking the "Reply" button on another Tweet. Original Tweeter shows as @username<br />A mention is any Twitter update that contains @username anywhere in the body of the Tweet. (Yes, this means that replies are also considered mentions.) <br />Click any space around the Tweet and your details pane will open to display the Tweet that has been replied to.<br />
  23. 23. What are hashtags? Or #<br />Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. <br />Use the hashtag symbol # before relevant keywords in your Tweet to categorize those Tweets to show easily in Twitter Search. <br />Clicking on a hashtagged word in any message shows you all other Tweets in that category. <br />Popular hashtags can become Trending Topics<br />
  24. 24. Using Hashtags #<br />If Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet. <br />Example: #Ottawa is a great hashtag for finding local tweets. #RealEstate, #Mortgage, #cdnpoli (Canadian Politics) are some useful hashtags.<br />Most trended Canadian topics recently include #MLS, #CREA and of course, #JustinBieber<br />
  25. 25. What is a Retweetor RT?<br />Like the Tweet? Retweet! Sometimes we find Tweets that we want to share.<br />Hover over the Tweet, then click the Retweet link <br />The Tweet will then be forwarded to all of your followers.<br />Click the Retweets tab on your homepage to see Tweets you’ve RT’d, what people you follow RT, & who has RT’d you.<br />
  26. 26. Twitter Lists<br />Organize other users into lists for easy access<br />Visit the profile of the first user you would like to add to your list & click the list drop-down menu<br />At bottom of drop-down menu, click "Create list”, name it & make it private or public<br />You can add people to your list without following them first ie. to read a user's Tweets but not see their messages in your main timeline daily<br />
  27. 27. What are Favourites?<br />Favorites, represented by a small star icon next to a Tweet, are usually used when users like a Tweet & wish to save it for later<br />When you “Favourite” a Tweet it shows in 2 places: the left side of the Tweet, & when you hover over the Tweet (you will see a glowing yellow star)<br />Your favourites are public & you can also read Favourite Tweets of other users <br />
  28. 28. How to delete a Tweet<br />Oops- want to take back what you just said?<br />Go to your profile page<br />Locate Tweet you wish to delete<br />Hover over Tweet with cursor & click the “Delete” option that appears<br />Voila! Gone forever... almost. Deleted updates sometimes hang out in Twitter search. They will clear with time. <br />
  29. 29. How to shorten links/URLs<br />Sometimes you want to Tweet a link to a webpage with a long URL that won’t fit in your Tweet.<br />There are a variety of websites that can shorten your long links & provide you with a shorter version of any URL you want to share.<br />Then, you can use the shorter version in your Tweet, and anyone who clicks on it will be redirected to the longer URL. It’s that easy!<br /> Examples: or or<br />
  30. 30. Tweet from your smartphone<br />Blackberry and iPhone have Twitter apps that make it easy & fun to tweet on the go. <br />You can easily snap photos & Tweet them to your followers. <br />Tweet to encourage open house attendees, share the hockey score, warn local followers of traffic snarls or of a great sale or restaurant you’ve found.<br />
  31. 31. Keep them interested<br />To be effective on Twitter, regularly tweeting is key. You can tweet on & off through the day, or schedule a time to tweet. <br />Communicate with your followers & give a value to your tweets. Tweeters who broadcast without interaction are boring .<br />Tweeting your listings will NOTget you followers. Educate about the market, about things real estate related<br />Let your tweets introduce YOU. Twitter is networking so mingle, chat and interact for success. <br />
  32. 32. Royal Lepage is Unique! Let everyone know how…<br />We work for an amazing company. Our corporate offices are on the cutting edge of Canadian Real Estate news so use them to educate your followers.<br />Fundraising & giving is something Royal Lepage’rs do best & it sets us apart from all other brokerages. Share this & you are paying it forward!<br />