Twitter Guide 2010 - I Spy Marketing


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A basic guide to Twitter. Enjoy!

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Twitter Guide 2010 - I Spy Marketing

  1. 1. twitter guide
  2. 2. contents <ul><li>What Is Twitter? </li></ul><ul><li>Effect Of Twitter </li></ul><ul><li>Why Use Twitter? </li></ul><ul><li>Setting Up An Account </li></ul><ul><li>Sending A Tweet </li></ul><ul><li>Searching Twitter </li></ul><ul><li>URL Shortening </li></ul><ul><li>Replying (@) </li></ul><ul><li>Direct Messages (D) </li></ul><ul><li>Retweeting (RT or retweet) </li></ul><ul><li>Hashtags (#) </li></ul><ul><li>Trending Topics </li></ul><ul><li>Follow Friday </li></ul><ul><li>Promote Your Page </li></ul><ul><li>Twitter Etiquette </li></ul><ul><li>Minimise Risks </li></ul><ul><li>Tools </li></ul><ul><li>Useful Links </li></ul>
  3. 3. what is twitter? <ul><li>It’s an instant messaging or micro blogging service </li></ul><ul><li>140 characters to tell friends or followers what you are doing </li></ul><ul><li>3 ways to send a tweet </li></ul><ul><ul><li>Web browser </li></ul></ul><ul><ul><li>Mobile phone </li></ul></ul><ul><ul><li>Twitter application </li></ul></ul><ul><li>Your tweet is shown </li></ul><ul><ul><li>On your profile page </li></ul></ul><ul><ul><li>On the homepage of your followers </li></ul></ul><ul><ul><li>On the Twitter public timeline </li></ul></ul>
  4. 4. effect of twitter <ul><li>Twitter has amplified the amount of conversations about brands </li></ul><ul><ul><li>More connections </li></ul></ul><ul><ul><li>More conversation </li></ul></ul><ul><li>Unlike Facebook, Twitter has also made those conversations publicly accessible </li></ul><ul><li>Twitter provides powerful insight for brands </li></ul>
  5. 5. why use twitter? <ul><li>Twitter’s own site attracted 73.5 million unique individuals in January 2010 </li></ul><ul><li>Twitter is a valuable marketing tool </li></ul><ul><li>You can use it to: </li></ul><ul><ul><li>Drive traffic to your website </li></ul></ul><ul><ul><li>Raise awareness of your brand </li></ul></ul><ul><ul><li>Promote your news and content </li></ul></ul><ul><ul><li>Monitor brand conversations </li></ul></ul><ul><ul><li>Provide help and feedback to your customers </li></ul></ul><ul><ul><li>And find new customers </li></ul></ul><ul><li>Amazon, o2 and Lastminute are just some of the major companies using Twitter to build their brand online </li></ul>
  6. 6. setting up an account <ul><li>It’s free to sign up </li></ul><ul><li>Go to </li></ul><ul><li>Follow instructions on how to set up your profile </li></ul><ul><ul><li>Use your brand name </li></ul></ul><ul><ul><li>Add a brief bio </li></ul></ul><ul><ul><li>Add a recognisable logo </li></ul></ul><ul><ul><li>Include a link to your website </li></ul></ul><ul><ul><li>Create a customised wallpaper with your website addresses </li></ul></ul>
  7. 7. sending a tweet <ul><li>140 characters to use </li></ul><ul><li>Type your message </li></ul><ul><li>Click update </li></ul><ul><li>Simple as that! </li></ul>
  8. 8. searching twitter <ul><li>To see what conversations people are having about your brand (and keywords) enter them into </li></ul>
  9. 9. URL shortening <ul><li>As you only have 140 characters to use you may need to shorten the URL you want to share </li></ul><ul><li> and are just some of the URL shortening sites available </li></ul><ul><li>Paste in the URL and click shorten </li></ul><ul><li>These tools have the added benefit that they track click numbers </li></ul>
  10. 10. replying (@) <ul><li>Any Twitter update that begins with @username is considered a reply </li></ul><ul><li>Starting your tweet with @username means you’re directing your tweet at a specific person </li></ul><ul><li>To reply to someone’s tweet click the swoosh button </li></ul><ul><li>Or put the @symbol at the front of their username and start typing </li></ul><ul><li>Even if they are not following you they will still see your message, along with everybody else </li></ul><ul><li>Click @username on your homepage to see if someone has directed a tweet at you </li></ul>
  11. 11. direct message (D) <ul><li>In addition to public updates and @replies, Twitter allows you to send direct messages </li></ul><ul><li>You can only send private message to a person who is following you </li></ul><ul><li>There are 4 ways you can send a direct message </li></ul><ul><ul><li>The message link on the profile page </li></ul></ul><ul><ul><li>The reply icon attached to messages in your direct message inbox </li></ul></ul><ul><ul><li>The drop down box on the direct message inbox page </li></ul></ul><ul><ul><li>The status update box by typing D+username+message </li></ul></ul>
  12. 12. retweeting (RT or retweet) <ul><li>Retweeting is taking a message someone else has posted and repeating it to your followers </li></ul><ul><li>Click the Retweet icon to do this (see below) </li></ul><ul><li>Retweets indicate quality </li></ul><ul><li>Retweeting someone can increase their reputation and followship </li></ul><ul><li>If someone retweets you more than once you should thank them </li></ul>
  13. 13. retweeting (RT or retweet) <ul><li>To see if you have been retweeted click the Retweets button on your Twitter homepage </li></ul><ul><li>See what they are retweeting - is it a funny comment, a link to a serious article? </li></ul><ul><li>Think about doing more of these popular tweets </li></ul>
  14. 14. hashtags (#) <ul><li># tags help group and share information around particular conversations people are having </li></ul><ul><li>Just add the # symbol anywhere in your tweet </li></ul><ul><li>They are used to discuss events, movies, new technologies etc </li></ul><ul><li>People can then search Twitter for tweets related to a particular topic, such as the G20 (see below) </li></ul>
  15. 15. stay on topic <ul><li>If you abuse hashtags your account could get suspended </li></ul><ul><li>Don’t add lots of hashtags in an attempt to gain attention in search </li></ul><ul><li>Don’t repeatedly tweet the same topic / hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher </li></ul>
  16. 16. trending topics <ul><li>Trending topics are the most tweeted-about topics on Twitter </li></ul><ul><li>From news stories, to the latest buzz about movies, music, video games and more </li></ul><ul><li>In addition to trending topics worldwide, Twitter can now display the most tweeted about topics near you </li></ul><ul><li>To change views, click ‘Set Location’ in the sidebar and choose from the countries/cities </li></ul>
  17. 17. follow friday <ul><li>Follow Friday is a Twitter tradition carried out on a Friday </li></ul><ul><li>You recommend people your followers should follow </li></ul><ul><li>You can use Follow Friday to get people to notice what you are saying </li></ul><ul><li>Just include #FollowFriday+username/s to your tweet </li></ul>
  18. 18. promote your page <ul><li>It’s important to promote your Twitter page on your website, blog, mailing list </li></ul><ul><li>Add a ‘Follow us’ badge </li></ul><ul><li>This will get you noticed and increase membership </li></ul>Website Blog Email
  19. 19. promote your page <ul><li>Add your page to Twitter directories (e.g. for everyone to see </li></ul><ul><li>Use a Twitter directory to find new people to follow </li></ul><ul><li>Search by relevant category, e.g. Travel agent, property, environmental </li></ul><ul><li>Search the web for people to follow e.g. ‘Property people on Twitter’ </li></ul><ul><li>Follow someone and they are likely to follow you back </li></ul><ul><li>Interact with people to gain new followers </li></ul>
  20. 20. twitter etiquette <ul><li>Post a variety of tweets </li></ul><ul><li>Post links to your site and blog </li></ul><ul><li>If someone is following you follow them back </li></ul><ul><li>Interact with other people </li></ul><ul><li>Tweet when you have something valuable to contribute </li></ul><ul><li>Don’t use Twitter only for self promotion - it’s a conversation! </li></ul><ul><li>If you’re going to criticise make it constructive </li></ul><ul><li>Remember tweets cannot be deleted from the timeline and could come back to haunt you </li></ul>
  21. 21. minimise risks <ul><li>Keep tweets clean and professional </li></ul><ul><li>Be careful about making negative comments about anything </li></ul><ul><li>Restrict the amount of people who tweet to a few </li></ul><ul><li>Avoid tweeting from multiple Twitter clients </li></ul><ul><li>Check which Twitter account you’re in (work / personal) </li></ul><ul><li>Double or triple check your updates </li></ul><ul><li>Be professional with personal Twitter account at all times </li></ul>
  22. 22. tools <ul><li>Desktop Application </li></ul><ul><ul><li>Twhirl </li></ul></ul><ul><li>Firefox Plugins </li></ul><ul><ul><li>Twitbin </li></ul></ul><ul><ul><li>Twitterfox </li></ul></ul><ul><li>Mobile </li></ul><ul><ul><li>Tiny Twitter </li></ul></ul><ul><ul><li>TwitterBerry (Blackberry) </li></ul></ul><ul><ul><li>Twitterific (iPhone and iPod Touch) </li></ul></ul><ul><li>Powerful Twitter Organisation Application </li></ul><ul><ul><li>Tweet Deck </li></ul></ul>
  23. 23. tools <ul><li>Monitor Twitter Keywords And What’s Hot </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>Monitter </li></ul></ul><ul><ul><li>Tweetscan </li></ul></ul><ul><ul><li>Twitscoop (What’s hot) </li></ul></ul><ul><li>Monitor Trends </li></ul><ul><ul><li>Twist </li></ul></ul><ul><li>Share Pictures & Video </li></ul><ul><ul><li>Twitpic </li></ul></ul><ul><ul><li>Twitvid </li></ul></ul><ul><ul><li>yfrog </li></ul></ul>
  24. 24. useful links <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  25. 25. the end