Social media for reporting


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Social media for reporting

  1. 1. Social Media Monitoring for Journalists<br />
  2. 2. Effective Monitoring Lets You:<br /><ul><li>Check the pulse of what people are talking about in your region</li></li></ul><li>Effective Monitoring Lets You:<br /><ul><li>Catch a story before it breaks
  3. 3. Get on the ground insights and tips </li></li></ul><li>Effective Monitoring Lets You:<br /><ul><li>Find unique angles and new stories
  4. 4. Find new sources</li></li></ul><li>Common Complaints<br />Twitter:<br /><ul><li>There’s too much information – I can’t read all of it!</li></ul>You shouldn’t try to consume all of it – the key is to find tools to help you filter, browse and scan<br /><ul><li>People are talking about mundane things like what they had for lunch – I don’t care!</li></ul>Yes, some people do, but many don’t and we will focus on finding those people<br />Blogs:<br /><ul><li>They’re biased – I don’t want to know what they think!
  5. 5. They don’t know what they’re talking about – they’re not journalists!</li></ul>Some are, some aren’t – either way they can be a valuable resource for understanding the opinions out there and finding new/interesting sources to talk about them<br />Using the right tricks and tools helps you cut down on the noise and use the tools for what you really need them for – getting tips and finding sources<br />
  6. 6. For Google and Twitter, we’ll look at tools/tips for:<br />Locating specific information or sources<br />Browsing and staying on top of news before it breaks<br />
  7. 7. Twitter: “Micro-blogging”<br />Short updates<br />Lots of links<br />Easy to identify influencers<br />You don’t have to be a member to use Twitter search, but you do for the other features we’ll discuss<br />
  8. 8. The Interface<br />
  9. 9. Basic Conventions<br />1) Hashtags: A way to tag a tweet<br />Hashtags identify tweets with a particular topic, and make it easier to search for tweets on that subject<br />
  10. 10. Basic Conventions<br />2) @ mentions: A way to tag a person<br />@ mentions show that a person is being talked to or about<br />
  11. 11. Twitter Search:When you need to find someone or something specific<br />
  12. 12. Improving Twitter Search<br />The standard way to find tweets is by doing a search for a key term.<br />The results are good, but there are some tricks to get even more relevant results.<br />
  13. 13. Tip #1: Click on Hashtags<br />Clicking on a hashtag automatically does a Twitter search for that hashtag so you can see all the tweets being tagged.<br />If you know the hashtag for a particular event, it is usually more effective to search for that tag than for a related term.<br />
  14. 14. Tip #2: Use Advanced Search<br />Go to and click Advanced Search<br />Now you can exclude terms, choose to see tweets only in Arabic or English, search by location or date, only look for tweets with links to articles, etc.<br />
  15. 15. Tip #3: Use Search Operators<br />Instead of using advanced search, you can type these search operators directly into the search box to get the same results<br />
  16. 16. Twitter Browsing:To keep your finger on the pulse and get new ideas<br />
  17. 17. Improving Twitter Browsing<br />If you’re following useful and relevant people, your timeline (homepage) will often have useful stuff.<br />But you’re also likely to encounter information overload.<br />Plus, if you follow lots of people for lots of different reasons, you’ll need ways to zero in on the information you actually need.<br />
  18. 18. Tip #1: Use Saved Searches<br />You can save any Twitter search and then toggle easily between your standard timeline and a feed of search results<br />
  19. 19. Tip #2: Use Lists (Create)<br />Add Twitter users to a list in order to easily access tweets from a set group of people in one place<br />
  20. 20. Tip #2: Use Lists (Find)<br />Find lists curated by other Twitter users and follow them.<br />You can toggle easily between your timeline and any lists you create or follow<br />
  21. 21. Tip #3: Look at Regional Trends<br /> lets you zero in on locations to see real-time trends<br />
  22. 22. Tool You Should Know: Hootsuite<br />Follow multiple searches and lists all in one place.<br />Create an account at<br />You can also use TweetDeck to do the same thing. Go to<br />
  23. 23. Who/What is Important?<br />Evaluate authority by looking at:<br />Top Tweets – Twitter’s algorithm for deciding who is important<br />Who is being retweeted and @mentioned<br />Where a person is physically located<br />How many lists a person is on and who has listed them<br />The number of followers and ratio of following to followers<br />
  24. 24. News and Blogs<br />Blogs and other non-mainstream news sources often have information first.<br />They can also offer new viewpoints and perspectives.<br />
  25. 25. Google Search:Finding specific information or sources<br />
  26. 26. Tip #1: Use Advanced Search <br />Go to and click “Advanced search” to see more options that allow you to narrow your search<br />
  27. 27. Tip #2: Use Search Operators<br /> <br />
  28. 28. Tip #3: Use the Menus<br />The menus along the top and sides of a Google search let you narrow your results, or view them in different ways.<br />News, Blogs and Realtime (social media) are particularly useful.<br />
  29. 29. Google Browsing:Staying on top of new developments and ideas<br />
  30. 30. Tool You Should Know: Google Reader<br />Lets you keep track of all items published to blogs you subscribe to<br />
  31. 31. Tip #1: Use an RSS Reader<br />Lets you organize into folders, so you don’t have to look at everything all the time<br />Lets you search, with options to search within specific folders or feeds<br />Lets you sort by “magic,” which brings the most important items to the top<br />
  32. 32. Tip #2: Subscribe to Searches (RSS)<br /> For blog searches<br /> For news searches<br />The search results will now appear as a feed in your RSS reader alongside any other blog feeds you subscribe to<br />
  33. 33. Tip #2: Subscribe to Searches (Alerts)<br /><br />Choose Deliver to: Feed to receive the alerts as an RSS feed rather than to your email inbox<br />Using alerts rather than the full feed cuts down on the amount of items you receive. Google uses its algorithm to send you only what it considers most important.<br />
  34. 34. Who/What is Important?<br />Evaluate authority by looking at:<br />Google Reader “magic” sorting<br />Who blogs are linking to and debating with<br />Who is being tweeted, retweeted and @mentioned<br />Where a person is physically located<br />
  35. 35. How to Build Your New Sources<br />Follow a few tweeters and blogs that you already know and trust:<br /> @acarvin<br /> @sultanalqassemi<br /><br />2) See who the bloggers and tweeters you trust are trusting (linking to, debating, retweeting)<br />3) Follow a few lists/searches and start getting a sense for who pops up often as an authoritative figure<br />