Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Twitter For Writers

Presentation for the SouthWest Writers. An exploration of the ways in which Twitter can be a valuable tool for writers.

  • Login to see the comments

Twitter For Writers

  1. 1. Twitter for Writers Virginia DeBolt This presentation:
  2. 2. What is Twitter? <ul><li>A communication tool </li></ul><ul><li>A microblogging tool </li></ul><ul><li>A social media tool </li></ul><ul><li>A marketing tool </li></ul><ul><li>A self-promotion tool </li></ul><ul><li>A news resource </li></ul><ul><li>A conversation tool </li></ul><ul><li>A networking tool </li></ul><ul><li>A business tool </li></ul><ul><li>A messaging tool </li></ul><ul><li>An organizational tool </li></ul><ul><li>A workgroup tool </li></ul><ul><li>A fund raising tool </li></ul>
  3. 3. How can it help me? <ul><li>Twitter opens up communication lines between you and your readers. </li></ul>
  4. 4. Find a community <ul><li>Find and follow other writers </li></ul><ul><li>Participate in events for writers </li></ul>
  5. 5. Twitter chats Build your social capital using social media to interact positively with your peers and your readers. This is the currency of the digital world. Online communities have power.
  6. 6. Market Yourself
  7. 7. Monitor your brand <ul><li>Businesses typically search the public timeline for any mention of their company name. </li></ul>
  8. 8. A Great Example <ul><li>Mark David Gerson ( ) from SWW is an ideal role model. He works with Twitter every day. </li></ul>
  9. 9. Twitter 101 <ul><li>A message is called a tweet. </li></ul><ul><li>There is a public timeline showing the millions of tweets each minute. </li></ul><ul><li>You can ignore the public timeline and only read the tweets of people you “follow.” </li></ul><ul><li>You can search the public timeline for any topic of interest, e.g., #startrek or #maytag to see anyone’s tweets on that topic. </li></ul><ul><li>Everyone can read your tweets on the public timeline unless they are private messages called “direct messages.” </li></ul>
  10. 10. How to <ul><li>Sign up at </li></ul><ul><li>Create an informative profile that will hook followers </li></ul><ul><li>Post some tweets to help potential followers see what you talk about most of the time </li></ul><ul><li>Find people to follow </li></ul><ul><li>Learn the conventions of using Twitter </li></ul><ul><li>Start building a network </li></ul>
  11. 11.
  12. 12. Twitter is everywhere <ul><li>The browser, the phone, the desktop: Twitter’s ubiquitous. </li></ul>
  13. 13. Sign Up
  14. 14. Create your Profile <ul><li>Click the settings tab to create your profile </li></ul>
  15. 15. Start tweeting
  16. 16. Learn the Twitter conventions <ul><li>Follow </li></ul><ul><li>When to @, when to d, when to # and what does it all mean? </li></ul><ul><li>Retweet </li></ul><ul><li>Shortened URLs </li></ul>
  17. 17. Follow me <ul><li>Find a user’s profile and click the follow button </li></ul>
  18. 18. @ and d examples
  19. 19. Retweet
  20. 20. Tweet photos <ul><li>You can send photos to Twitter from your phone. Generally you must click a link to see the photo, but with the Power Twitter add-on in Firefox it appears. </li></ul>
  21. 21. Tweet Generously <ul><li>Be helpful </li></ul><ul><li>Be funny </li></ul><ul><li>Be sincere </li></ul><ul><li>Retweet </li></ul><ul><li>People follow generosity. Your reputation grows from that. Your INFLUENCE grows from that. </li></ul>
  22. 22. Shortened URLs <ul><li>To save characters, all URLs are shortened. When you paste in a URL on the page, it counts all the characters but shortens it when it actually appears. </li></ul>
  23. 23. Help people find you <ul><li>Add a Twitter button or badge to your site and invite people to follow you </li></ul><ul><li>Add your Twitter name to your business card </li></ul><ul><li>Tell people how to find you on Twitter </li></ul><ul><li>When you comment on blogs, leave your Twitter URL </li></ul>
  24. 24. Find people to follow <ul><li>Use Twitter advanced search for location or for hashtags like #writer. Use the Twitter people finder. </li></ul><ul><li>See who your friends are following </li></ul>
  25. 25. Tune in – Tune out <ul><li>Twitter is a constantly moving river of words </li></ul><ul><li>Tune in when you want </li></ul><ul><li>Tune out when you want </li></ul><ul><li>A few minutes a day can make Twitter work for you. </li></ul>
  26. 26. Questions
  27. 27. Resources <ul><li>How to Use Twitter to Find Thought Leaders in Your Industry </li></ul><ul><li>5 Questions for those who don’t have time to market/promote from Writer’s Digest </li></ul><ul><li>What the F**k is social media? (one year later) </li></ul><ul><li>Nonfiction: 70+ authors to follow on Twitter </li></ul><ul><li>Dana Lynn Smith Gives You 21 Things to Tweet About </li></ul><ul><li>Virginia DeBolt: many articles at Web Teacher , plus eHow , and BlogHer </li></ul><ul><li> </li></ul><ul><li>Twitter badges and widgets </li></ul>