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Twitter for Writers Virginia DeBolt webteacher.ws This presentation: www.slideshare.net/vdebolt/twitter-for-writers

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What is Twitter? <ul><li>A communication tool </li></ul><ul><li>A microblogging tool </li></ul><ul><li>A social media tool </li></ul><ul><li>A marketing tool </li></ul><ul><li>A self-promotion tool </li></ul><ul><li>A news resource </li></ul><ul><li>A conversation tool </li></ul><ul><li>A networking tool </li></ul><ul><li>A business tool </li></ul><ul><li>A messaging tool </li></ul><ul><li>An organizational tool </li></ul><ul><li>A workgroup tool </li></ul><ul><li>A fund raising tool </li></ul>

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How can it help me? <ul><li>Twitter opens up communication lines between you and your readers. </li></ul>

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Find a community <ul><li>Find and follow other writers </li></ul><ul><li>Participate in events for writers </li></ul>

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Twitter chats Build your social capital using social media to interact positively with your peers and your readers. This is the currency of the digital world. Online communities have power.

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Market Yourself

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Monitor your brand <ul><li>Businesses typically search the public timeline for any mention of their company name. </li></ul>

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A Great Example <ul><li>Mark David Gerson ( twitter.com/markdavidgerson ) from SWW is an ideal role model. He works with Twitter every day. </li></ul>

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Twitter 101 <ul><li>A message is called a tweet. </li></ul><ul><li>There is a public timeline showing the millions of tweets each minute. </li></ul><ul><li>You can ignore the public timeline and only read the tweets of people you “follow.” </li></ul><ul><li>You can search the public timeline for any topic of interest, e.g., #startrek or #maytag to see anyone’s tweets on that topic. </li></ul><ul><li>Everyone can read your tweets on the public timeline unless they are private messages called “direct messages.” </li></ul>

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How to <ul><li>Sign up at http://twitter.com </li></ul><ul><li>Create an informative profile that will hook followers </li></ul><ul><li>Post some tweets to help potential followers see what you talk about most of the time </li></ul><ul><li>Find people to follow </li></ul><ul><li>Learn the conventions of using Twitter </li></ul><ul><li>Start building a network </li></ul>

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twitter.com/yourname

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Twitter is everywhere <ul><li>The browser, the phone, the desktop: Twitter’s ubiquitous. </li></ul>

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Sign Up

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Create your Profile <ul><li>Click the settings tab to create your profile </li></ul>

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Start tweeting

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Learn the Twitter conventions <ul><li>Follow </li></ul><ul><li>When to @, when to d, when to # and what does it all mean? </li></ul><ul><li>Retweet </li></ul><ul><li>Shortened URLs </li></ul>

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Follow me <ul><li>Find a user’s profile and click the follow button </li></ul>

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@ and d examples

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Retweet

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Tweet photos <ul><li>You can send photos to Twitter from your phone. Generally you must click a link to see the photo, but with the Power Twitter add-on in Firefox it appears. </li></ul>

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Tweet Generously <ul><li>Be helpful </li></ul><ul><li>Be funny </li></ul><ul><li>Be sincere </li></ul><ul><li>Retweet </li></ul><ul><li>People follow generosity. Your reputation grows from that. Your INFLUENCE grows from that. </li></ul>

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Shortened URLs <ul><li>To save characters, all URLs are shortened. When you paste in a URL on the Twitter.com page, it counts all the characters but shortens it when it actually appears. </li></ul>

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Help people find you <ul><li>Add a Twitter button or badge to your site and invite people to follow you </li></ul><ul><li>Add your Twitter name to your business card </li></ul><ul><li>Tell people how to find you on Twitter </li></ul><ul><li>When you comment on blogs, leave your Twitter URL </li></ul>

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Find people to follow <ul><li>Use Twitter advanced search for location or for hashtags like #writer. Use the Twitter people finder. </li></ul><ul><li>See who your friends are following </li></ul>

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Tune in – Tune out <ul><li>Twitter is a constantly moving river of words </li></ul><ul><li>Tune in when you want </li></ul><ul><li>Tune out when you want </li></ul><ul><li>A few minutes a day can make Twitter work for you. </li></ul>

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Questions

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Resources <ul><li>How to Use Twitter to Find Thought Leaders in Your Industry </li></ul><ul><li>5 Questions for those who don’t have time to market/promote from Writer’s Digest </li></ul><ul><li>What the F**k is social media? (one year later) </li></ul><ul><li>Nonfiction: 70+ authors to follow on Twitter </li></ul><ul><li>Dana Lynn Smith Gives You 21 Things to Tweet About </li></ul><ul><li>Virginia DeBolt: many articles at Web Teacher , plus eHow , and BlogHer </li></ul><ul><li>http://search.twitter.com/ </li></ul><ul><li>Twitter badges and widgets </li></ul>