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THE ROLE OF MINDSET IN 
USER CENTRED DESIGN 
SIMON LAWRY + ZAANA HOWARD 
HUDDLE
MINDSET = PERSPECTIVE 
DETERMINES HOW YOU 
BEHAVE & INTERACT IN 
THE WORLD
STANCE 
INTENTION
STANCE
INTENTION
Mindset Knowledge 
Set 
Skill 
Set DESIGN Tool Set 
COMPETENCY SETS 
Adapted from Nelson & Stolterman (2012), The Design Way.
Mindset Knowledge 
Set 
Skill 
Set Tool Set 
Adapted from Nelson & Stolterman (2012), The Design Way. 
KEY FOCUS IN DESIGN 
IS KNOWLEDGE, SKILL 
& TOOL SETS
MINDSET IN DESIGN IS 
THE SECRET SAUCE
MINDSET 
IN CONTEXT
RESEARCH QUESTION: 
WHAT CAN WE UNDERSTAND ABOUT 
PEOPLE THAT IS RELEVANT FOR THE FUTURE?
JODIE’S STORY
MICHELLE’S 
STORY 
BLAH BLAH’S STORY
TWO MINDSETS: 
GENERATIVE + RECEIVING 
TWO MINDSETS: 
GENERATIVE + RECEIVING
TWO MINDSETS: 
GENERATIVE + RECEIVING 
TWO MINDSETS: 
GENERATIVE + RECEIVING
CHARACTERISTICS OF 
GENERATIVE + RECEIVING MINDSETS 
TWO MINDSETS: 
GENERATIVE + RECEIVING 
GENERATIVE RECEIVING 
PROACTIVE 
! 
COURAGE 
! 
CLARITY 
! 
OPPORTUNITY 
! 
ME + THE WORLD 
REACTIVE 
! 
FEAR 
! 
UNCERTAINTY 
! 
CONSTRAINT 
! 
ME VS THE 
WORLD
LITTLE HUMANS HAVE 
GENERATIVE MINDSETS
INFLUENCING 
FACTORS 
TWO MINDSETS: 
GENERATIVE + RECEIVING 
! 
BELIEF IN AGENCY 
! 
SENSE OF SELF 
! 
LOCUS OF CONTROL 
!
IT’S A 
CONTINUUM 
TWO MINDSETS: 
GENERATIVE + RECEIVING 
!+ 
!
WHAT WE 
LEARNED
WE STARTED SEEING 
IT 
EVERYWHERE 
GENERATIVE + RECEIVING MINDSETS EVERYWHERE
IN 
OURSELVES
IN 
OTHERS
WHAT DOES IT 
MEAN?
KNOWLEDGE, SKILL & TOOL SETS 
ARE TANGIBLE
MINDSET IS MORE LIKE AIR 
AND IS INTANGIBLE
MINDSET CHANGES HOW 
KNOWLEDGE, SKILL + TOOL SETS 
CAN BE APPLIED
SHIFTING MINDSET 
SHIFTS THE OUTCOMES
WE CHOOSE 
THE MINDSET WE BRING
DR. CAROL DWECK 
! 
“YOU HAVE A CHOICE. 
MINDSETS ARE JUST BELIEFS. THEY’RE 
POWERFUL BELIEFS, BUT THEY’RE JUST 
SOMETHING IN YOUR MIND, AND 
YOU CAN CHANGE YOUR MIND.”
OUR ROLE AS 
HUMAN CENTRED DESIGNERS 
V 
GENERATIVE RECEIVING 
PROBLEM TO 
POSSIBILITY 
PROBLEM TO 
SOLUTION
HOW MIGHT WE… 
CHOOSE POSSIBILITY? 
TWO MINDSETS: 
GENERATIVE + RECEIVING 
GENERATIVE RECEIVING 
PROBLEM TO 
POSSIBILITY 
PROBLEM TO 
SOLUTION
HOW MIGHT WE… 
ENCOURAGE A GENERATIVE MINDSET IN 
OURSELVES AND PEOPLE WE WORK WITH? 
TWO MINDSETS: 
GENERATIVE + RECEIVING 
GENERATIVE RECEIVING 
PROBLEM TO 
POSSIBILITY 
PROBLEM TO 
SOLUTION
THANKS 
UX AUSTRALIA! 
SIMON LAWRY + ZAANA HOWARD 
WEAREHUDDLE.COM

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