SlideShare a Scribd company logo
.
embrace
experimentation
focus on
human values
craft clarity
.
.
.
.
Mindsets
d.mindsets e.mindsets
FOCUS ON HUMAN VALUES
Empathy for the people you are
designing for and feedback from
these users is fundamental to good
design.
CRAFT CLARITY
Produce a coherent vision out of
messy problems. Frame it in a way to
inspire others and to fuel ideation.
BIAS TOWARD ACTION
Design thinking is a misnomer; it is
more about doing than thinking.
Bias toward doing and making over
thinking and meeting.
SHOW DON’T TELL
Communicate your vision in an
impactful and meaningful way by
creating experiences, using illustra-
tive visuals, and telling good stories.
EMBRACE EXPERIMENTATION
Prototyping is not simply a way to
validate your idea; it is an integral
part of your innovation process. We
build to think and learn.
BE MINDFUL OF PROCESS
Know where you are in the design
process, what methods to use in that
stage, and what your goals are.
RADICAL COLLABORATION
Bring together innovators with varied
backgrounds and viewpoints. Enable
breakthrough insights and solutions to
emerge from the diversity.
source:
source:
CURIOSITY
DEMONSTRATE constant curiosity
about our changing world.
CONNECTIONS
INTEGRATE information from many
sources to gain insight.
CREATING VALUE
IDENTIFY unexpected opportunities
to create extraordinary value.
CURIOSITY
EXPLORE a contrarian view of
accepted solutions.
CONNECTIONS
ASSESS and MANAGE risk.
CREATING VALUE
PERSIST through and learn from
failure.
Leticia Britos Cavagnaro (d.school, Stanford University) and Lawrence Neeley (Olin College of Engineering)
KEEN Winter Conference, Jan 5, 2016

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What mindset is needed for Design Thinking?

  • 1. . embrace experimentation focus on human values craft clarity . . . . Mindsets d.mindsets e.mindsets FOCUS ON HUMAN VALUES Empathy for the people you are designing for and feedback from these users is fundamental to good design. CRAFT CLARITY Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation. BIAS TOWARD ACTION Design thinking is a misnomer; it is more about doing than thinking. Bias toward doing and making over thinking and meeting. SHOW DON’T TELL Communicate your vision in an impactful and meaningful way by creating experiences, using illustra- tive visuals, and telling good stories. EMBRACE EXPERIMENTATION Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn. BE MINDFUL OF PROCESS Know where you are in the design process, what methods to use in that stage, and what your goals are. RADICAL COLLABORATION Bring together innovators with varied backgrounds and viewpoints. Enable breakthrough insights and solutions to emerge from the diversity. source: source: CURIOSITY DEMONSTRATE constant curiosity about our changing world. CONNECTIONS INTEGRATE information from many sources to gain insight. CREATING VALUE IDENTIFY unexpected opportunities to create extraordinary value. CURIOSITY EXPLORE a contrarian view of accepted solutions. CONNECTIONS ASSESS and MANAGE risk. CREATING VALUE PERSIST through and learn from failure. Leticia Britos Cavagnaro (d.school, Stanford University) and Lawrence Neeley (Olin College of Engineering) KEEN Winter Conference, Jan 5, 2016