example. (user) a global sportswear
company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices
one of many deﬁnitions (&
none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown
if libraries are not willing
to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, "start with value and how to co-createit, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers" "