a speed date with
design
thinking
Zaana Howard | QUT
zaana howard
associate lecturer | information systems school
science and engineering faculty | queensland university of technology
phd candidate | swinburne university
tweeting?
#VALA2012 #BCE @zaana
your mission:
redesign the
grocery shopping
experience
based on the experience
of a group member.
reframe the problem.
capture findings
needs: what are they trying to do?
insights: what have you learned
about the person?
4 mins
reframe the problem.
define problem statement
(user)________ needs to
____________________
_______________(need)____________ because
_______(insight)______________________________.
3 mins
example.
(user)
a global sportswear company
(need)
needs to redesign their employee
performance review system
(insight)
because it is inconsistent, time
consuming and does little to
improve work practices
one of many definitions
(& none are quite right…)
design thinking uses the
designers sensibility & methods
to match peoples needs with
what is technologically feasible &
what a viable business strategy
can convert into customer value
& market opportunity
tim brown
design thinking uses a
human centred, creative,
iterative, practical approach
to problem solving.
tim brown
design thinking taps
into capacities we all
have but are often
overlooked by more
conventional problem
solving practices
tim brown
we increasingly expect
sophisticated experiences
that are emotionally
satisfying and meaningful…
design thinking is an
approach for imagining
these experiences
Brown, 2008
if libraries are not willing to become
obsolete than that is exactly what’ll
happen to them. "
"
throw out the library completely, "
start with value and how to co-create
it, and then you’re designing the new
library…"
get people engaged in your service
and it will grow naturally."
"
Arne van Oosterom,
Design Thinkers"
"