a speed date with design
thinking Zaana Howard | QUT

zaana howard associate lecturer |
information systems school science and engineering faculty | queensland university of technology phd candidate | swinburne university tweeting? #VALA2012 #BCE @zaana

your mission: redesign the grocery
shopping experience based on the experience of a group member.

start by gaining empathy. interview
3 mins

start by gaining empathy. interview
again: dig deep 3 mins

reframe the problem. capture findings
needs: what are they trying to do? insights: what have you learned about the person? 4 mins

reframe the problem. define problem
statement (user)________ needs to ____________________ _______________(need)____________ because _______(insight)______________________________. 3 mins

example. (user) a global sportswear
company (need) needs to redesign their employee performance review system (insight) because it is inconsistent, time consuming and does little to improve work practices

idea generation. sketch 3-5 radicaluser’s
needs. to meet your ideas 5 mins

idea generation. share your solutions
& capture feedback 4 mins

iterate based on feedback. reflect
& generate a new solution sketch your big idea, note details if necessary! 4 mins

build and test. build your
solution. make something the person can interact with. 5 mins

build and test. share your
solution & get feedback. what worked | what needs to be improved questions | ideas 4 mins

done! Adapted from ‘An introduction
to design thinking: redesigning the gift giving experience’ by Hassno Platner Institute of Design at Stanford.

show & tell each group
60 secs

quick a look at the
process

the design squiggle Daniel Newman,
Central Office of Design

design thinking " modes Hassno
Platner Institute of Design design thinking modes

non-linear "
process

diverge & converge flare focus
Hassno Platner Institute of Design, Stanford University

so…
what is
design
thinking?

one of many definitions (&
none are quite right…) design thinking uses the designers sensibility & methods to match peoples needs with what is technologically feasible & what a viable business strategy can convert into customer value & market opportunity tim brown

design thinking uses a human
centred, creative, iterative, practical approach to problem solving. tim brown

design thinking taps into capacities
we all have but are often overlooked by more conventional problem solving practices tim brown

design thinking core values human
centredness | inquiry | empathy | iteration action orientation | collaboration | reflection | comfort with ambiguity | visualisation & prototyping

design thinking tools interviews |
observation | conversation | synthesis | visualisation | heuristics | prototyping + + +

so…
why
design
thinking?

it starts with… We are
Snook http://web.fumsi.com/go/article/use/64147

ultimately about
understanding
needs

we increasingly expect sophisticated experiences
that are emotionally satisfying and meaningful… design thinking is an approach for imagining these experiences Brown, 2008

so…
design thinking...
what for?

design thinking for solving wicked
problems | designing (human) systems & services | organisational change & transformation | social innovation | product development

micro
macro

engagement

if libraries are not willing
to become obsolete than that is exactly what’ll happen to them. " " throw out the library completely, " start with value and how to co-create it, and then you’re designing the new library…" get people engaged in your service and it will grow naturally." " Arne van Oosterom, Design Thinkers" "

so…
design thinking…
what next?

empathise
listen, share,
contribute,
reflect

be curious. ask why. rinse.
repeat.

observe.
what? how? why?

reflect. what works? what doesn’t?
what could be better?

experiment
make, test,
reflect

where to from here? it’s
a choose your own adventure

thankyou zaana howard z.howard@qut.edu.au zaanahoward.com
@zaana