reframe the problem.
deﬁne problem statement
(user)________ needs to
a global sportswear company
needs to redesign their employee
performance review system
because it is inconsistent, time
consuming and does little to
improve work practices
one of many deﬁnitions
(& none are quite right…)
design thinking uses the
designers sensibility & methods
to match peoples needs with
what is technologically feasible &
what a viable business strategy
can convert into customer value
& market opportunity
design thinking uses a
human centred, creative,
iterative, practical approach
to problem solving.
design thinking taps
into capacities we all
have but are often
overlooked by more
if libraries are not willing to become
obsolete than that is exactly what’ll
happen to them. "
throw out the library completely, "
start with value and how to co-create
it, and then you’re designing the new
get people engaged in your service
and it will grow naturally."
Arne van Oosterom,