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Exploring the role of mindset
in design thinking:
Implications for capability
development and practice
Zaana Howard, Melis Senova & Gavin Melles
Huddle | @wearehuddle & Swinburne | @swinburne
Design thinking is a
human centred and
creative approach for
solving complex and
strategic problems.
Mindset
Knowledge
set
Skill set Tool set
Adapted from Nelson & Stolterman (2012), The Design Way.
Design led professionals require
four competency sets.
Mindset
Knowledge
set
Skill set Tool set
Adapted from Nelson & Stolterman (2012), The Design Way.
Design thinking focuses on
knowledge, skill and tool sets.
Mindset is the
secret sauce.
Qualitative methodology
an expert interview study and
two organisational case studies.
Design thinking
as a way of work.
Design thinking
as a way of life.
Two key mindsets.
Design thinking
as a way of life.
Outcome oriented.
Focus on how to
‘be’ for positive
action.
Design thinking as
a way of life.
Design thinking
as a way of work.
Design thinking as
a way of work.
Process oriented.
Focus on tools for
results.
Mindsets are not
mutually exclusive.
A way of work is a
subset of a way of life.
Mindsets and
characteristics.
Human
centredness
and empathy
Visualisation
Creative
thinking
Collaboration
Prototyping
Curiosity
Optimism
Holistic
thinking
Mindset
in practice.
Process
Innovation
Commercial gain
Competitive advantage
Way of thinking
Complex problem solving
Positive change
Altruism
Design thinking
as a way of work.
Design thinking
as a way of life.
Design thinking
as a way of work.
Design thinking
as a way of life.
Design thinking
maturity matrix.
Design novice.
Design expert.
Design thinking
maturity matrix.
Stylist
Design led
professionals
Most
organisations
start here
Social
entrepreneurs
X
X
X
X
Mindset
in practice.
Design thinking
as a way of work.
Design thinking
as a way of life.
Time
Experience
Mindset
Knowledge
set
Skill set Tool set
Adapted from Nelson & Stolterman (2012), The Design Way.
Growing to maturity requires
all four competency sets.
Thank you.
zaana@wearehuddle.com
zaanahoward.com
@zaana

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