Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The role of mindset in design thinking: Implications for capability development and practice

2,768 views

Published on

Presentation for Design for Business: Research conference, 12-13 May 2015, Melbourne, Victoria. Part of Melbourne International Design Week 2015.

Paper abstract:
Design thinking continues to be an emergent field as it pertains to business. In building design thinking capability in organizations the current focus is on design skills and tools, rather than mindset. This imbalance toward design process, methods and tools is also present within design thinking and design research literature. Mindset is little acknowledged.

The purpose of this paper is to investigate and articulate the role of mindset within design thinking capability and practice. Mindset is the perspective that informs how a person approaches and interacts in the world (Nelson & Stolterman 2013). Where mindset is acknowledged as a critical underpinning for design thinking in the literature, it is usually presented as guiding principles for design doing. There is little insight into what the different mindsets are, how to develop or enact them, or how mindset impacts on practice. Mindset remains underexplored in discussions of design competency and maturity.

By analysing qualitative data collected across three studies of a doctoral research project exploring the composition of design thinking in practice, two mindsets emerged. These were: design thinking as a way of work and design thinking as a way of life. Design thinking as a way of work is focused on the process of design thinking with the primary purpose of designing for outputs and innovation. Design thinking as a way of life is a holistic view of design thinking where the focus is on designing for transformation and creating positive change. These mindsets are scalable, applicable to an individual or organization.

The two mindsets, when mapped against competencies in design knowledge, skills and tools, contribute a framework to explore maturity in design thinking. Understanding the maturity framework, and the role of mindset within it, has implications for how an individual and organization can build capability in design thinking and maximise outcomes in the environment in which they are designing.

Published in: Business

The role of mindset in design thinking: Implications for capability development and practice

  1. 1. 1 Exploring the role of mindset in design thinking: Implications for capability development and practice Zaana Howard, Melis Senova & Gavin Melles Huddle | @wearehuddle & Swinburne | @swinburne
  2. 2. Design thinking is a human centred and creative approach for solving complex and strategic problems.
  3. 3. Mindset Knowledge set Skill set Tool set Adapted from Nelson & Stolterman (2012), The Design Way. Design led professionals require four competency sets.
  4. 4. Mindset Knowledge set Skill set Tool set Adapted from Nelson & Stolterman (2012), The Design Way. Design thinking focuses on knowledge, skill and tool sets.
  5. 5. Mindset is the secret sauce.
  6. 6. Qualitative methodology an expert interview study and two organisational case studies.
  7. 7. Design thinking as a way of work. Design thinking as a way of life. Two key mindsets.
  8. 8. Design thinking as a way of life. Outcome oriented. Focus on how to ‘be’ for positive action. Design thinking as a way of life.
  9. 9. Design thinking as a way of work. Design thinking as a way of work. Process oriented. Focus on tools for results.
  10. 10. Mindsets are not mutually exclusive. A way of work is a subset of a way of life.
  11. 11. Mindsets and characteristics. Human centredness and empathy Visualisation Creative thinking Collaboration Prototyping Curiosity Optimism Holistic thinking
  12. 12. Mindset in practice. Process Innovation Commercial gain Competitive advantage Way of thinking Complex problem solving Positive change Altruism Design thinking as a way of work. Design thinking as a way of life.
  13. 13. Design thinking as a way of work. Design thinking as a way of life. Design thinking maturity matrix. Design novice. Design expert.
  14. 14. Design thinking maturity matrix. Stylist Design led professionals Most organisations start here Social entrepreneurs X X X X
  15. 15. Mindset in practice. Design thinking as a way of work. Design thinking as a way of life. Time Experience
  16. 16. Mindset Knowledge set Skill set Tool set Adapted from Nelson & Stolterman (2012), The Design Way. Growing to maturity requires all four competency sets.
  17. 17. Thank you. zaana@wearehuddle.com zaanahoward.com @zaana

×